Jay Z's Ace of Spades vs. $15 Champagne: Don't Believe the Hype

Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food-nothing is safe. This week's episode takes on Jay Z's champagne brand, Ace of Spades, which retails for almost $300 and comes in a luxe gold bottle. Can people tell the difference rap's flossiest bubbly brand and the cheap champagne we bought from the corner store? Find out on this week's episode of Don't Believe the Hype.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[@julliansmith9121]

In the end, he sold half of AofS to the biggest lux brand in the universe lol. Marketing is king

[@SylveonPlath411]

I used to intern for the company that makes Ace of Spades -- they were operating as Sovereign Brands in 2007/2008. It's a 12 dollar bottle of wine in an 18 dollar bottle. The most expensive part of of the whole package is the box it comes in. They used a champagne house with papers that bought it's grapes from other vineyards and always used non-vintage grape blends. Very low quality product with excellent marketing. I spent 85% of my time calling nightclubs and promoters trying to get them to distribute this for free before Jay-Z picked them up. Look up their failed products before dropping $300 plus on this garbage.

[@giovannitrafficantetampafl5888]

Jay Z champagne is actually garbage, people are just paying for a brand, and like getting ripped off. Cristal is a exquisite champagne. Ace of spades, doesn't even Deserve to be mentioned in the same breath as Cristal.

[@diegod1177]

Drinks Ace of Spades out of plastic glasses

[@supersavage616]

why does speedy look like he got a toupee on lol

[@TJLEE1093]

I was distracted by that haircut the entire time

[@hamschh]

Someone got turned down by Jay-Z to do an interview, huh?

[@anthonyp2506]

open the bottles incorrectly you should never here a pop.. should be a slight hiss or no sound at all

[@3gp52]

Should have people who actually drink champagne not people who can’t even open it

[@pac0th3king]

Anybody that works in liquor knows the stuff in the $30-100 range is better than anything this pricey. It’s honestly sad.

[@Rando_Commando]

Speedy the type of nigga to use the same cups for everybody in the office

[@supersavage616]

Next one should be,

[@Jets613]

Reupload? Speedy haircut still wack AF

[@jayhari1713]

definitely liked the different style of video...props, keep them coming

[@BanduluJamaica]

Jay is a hustler from Brooklyn, everything he do is finese

[@Dplaysitcool]

Everyone knows you always pay for the brand name. The difference in quality is always small. That goes for most things.

[@nikcoleman5891]

ace is piss in a fancy bottle (it's also made from the cheapest type of grapes in the region), i have to admit that the marketing behind it is on point

[@kevindouglas2093]

Ur paying 290 for the bottle the other 10 bucks is the stuff in it lol 😂

[@Turbotundra]

This is actually your best series now.

[@rdaboss785]

Bunch of nerds at complex how are they giving us hip hop news