From product to enterprise design

For the past 10 years, SmartPixel has been an industry leader in the creation of 3D touchscreen experiences. However, the C-level management team has always succeeded to do so by commercializing high-end, custom, isolated & complex applications through turnkey, waterfall services.
Almost 2 years ago, I was hired as Lead Product to envision, package & democratize their expertise & IPs in a no-code, do-it-yourself, evolutive & accessible SaaS platform.
In recent months, I’ve been leveraging the EDGY framework to facilitate everyone’s comprehension (internal & external stakeholders) of all key parts that allow us to craft a sustainable, differentiated and Agile spinoff enterprise.
I will tell you all about how enterprise design has helped me identify the most discussed topics (i.e. architecture, product), magnify the most forgotten aspects (i.e. identity, brand, organisation) and simplify how to fill in the blanks about the experience, story and community we want to build as a group.