The Walmartization of music festivals | Kevin Lyman | TEDxCPP
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- čas přidán 9. 06. 2024
- Music festivals have evolved exponentially since the days of Woodstock. Kevin Lyman, founder of the Vans Warped Tour, gives his paradigm on growing trends that may be harming the genuine art of the experience.
Kevin Lyman is best known as the creator of the Vans Warped Tour, which can be considered one of the most socially influential music tours in the United States.
He pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today. Kevin’s production agency, 4Fini, uses this blueprint to produce some of the most influential events in the world including branded festivals and custom events.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
my left ear enjoyed that.
This guy has it all wrong. While true that festivals become harder to attend as you get older because of bills, time constraints, and the sad realities of aging, I speak from personal experience that these reasons are what actually drive me to go to festivals. Many people in the older age demographics attend festivals because they NEED the escapism from the mundane realities of everyday life. I go because I have to keep that feeling of youth alive, there is no one day festival that is going to supply that for me (or anyone else for that matter, if people actually wanted a single day experience, more single day passes would end up selling out.)
Furthermore, this guy presents no new information as to how to counteract the "walmartization" of festivals. Know why? Because it is already happening! More and more festival attendees are ditching the hollow experience of corporate run and sponsored festivals for festivals that actually offer ideals of unity in humanity and childlike wonder. Ditch Coachella, EDC, Sasquatch!, Bonnaroo, and Pemberton for Lightning in a Bottle, What the Fest?!, Symbiosis, Shambhala, and Oregon Country Fair, amongst others.
All that being said, people go to festivals for reasons exclusive to them. The art of the experience is subjective to them and each one holds value in their own right. Some of my most amazing times in life were spent at big box festivals and others were at festivals that were independently organized and had 100 people tops. I wouldn't ever trade one experience for another because one person said that there is some perceived "harm in the art." Art in any form is merely how you interpret any sensual experience.
This guys run Vans Wrapped tour. The problem is the other festival he ran dead. It dead because he like most people in the USA don't know who to run a metal/rock fest. They refuse to bring in a lot of newer bands and they refuse to let really big acts from Europe that are starting to get really big in the USA headline.
That's why he was here because he was pissed that his touring Fest Mayhem dead. Well it dead because he refused to bigger in more and more acts not just from the USA but from the world over.
Very well put
I remember meeting him last year at warped tour,it was sick!!!
Sad & jaded. This dude needs to check out dirtybird and desert hearts
This talk is a Facebook rant.
Self Help Festival in California and Rolling Loud Festival in Miami, Florida are right now the future for festivals. But the Big 3 will always stay the same because they cover all genres and get the biggest names.
*EDC in Las Vegas lol
Culture....hmmm this sounds really interesting. I am glad to find this.
no audio?
Seems different in Europe but festivals are way cheaper over here.
This was bad. Don't waste your time everyone
Even if it's for one or 3 days, the permissions and all the documents have the same procedures and are time consuming and bla bla bla, so 3 days festivals are better than the one day one for both organisers and attendees.
This is true. Because of global warming, you'll see them being held inside the Walmart; like an airport lounge!
Only right ear heard what he said... Left is complaining now.
lol this guy. so bad. he clearly has only been to one type of festival.
NO INSIGHT, SKIP
Lost, boring, rambling presentation
This guy has no idea what he's talking about. It looks like a high school presentation
karlsch1 Kevin Lyman knows everything about festivals do you not know what the Van's warped tour is?
He knows what he's talking about.