Set Calves up for Optimal Performance with RX3® Immune Support Technology by Purina Animal Nutrition

Weaning can be hard on you and your cattle, but it doesn’t have to be. RX3® Immune Support Technology optimizes a calf’s natural defense against stress and common health challenges.
Setting calves up for optimal performance starts with a quality cattle nutrition program that can prime their immune system. During weaning, calves’ immune systems are still developing so they can address various health challenges. It’s critical to support calves’ immune systems during this time of high stress.
Providing calves with a quality, palatable starter feed helps get calves eating quickly at weaning. The immune system strengthens when calves eat and meet their nutritional needs, giving them a better chance of staying healthy through weaning. Higher planes of nutrition can also help calves to maintain growth, even during times of stress.
To help address the challenges of supporting a healthy immune system at weaning, Purina Animal Nutrition researched, developed and launched a proprietary additive known as RX3® Immune Support Technology.
RX3® Immune Support Technology helps a calf’s innate immune system:
• Recognize disease sooner
• Respond more appropriately
• Return to optimal health more quickly
Our proprietary feed additive is a unique, non-medicated feed additive that supports a healthy immune system while reducing stress at weaning. It contains a powerful combination of prebiotics, probiotics and plant extracts. RX3® Immune Support Technology shifts the rumen microbiome to optimize glucose production and prime the immune system. Optimal glucose production means more energy for calf health and performance.
RX3® Immune Support Technology helps address common, costly respiratory challenges head-on so your calves can keep performing.
The Purina® starter feed lines of Purina® Precon® and Purina® Accuration® starter complete feeds and Purina® Stress Care® 5 supplement feeds all utilize RX3® Immune Support Technology.
Purina is redefining the role of nutrition in calf health. Now more than ever, it is important to take advantage of innovative products and management solutions to help ensure optimal performance for your bottom-line potential.
Purina Animal Nutrition is proud to work with cattle producers to deliver proven, practical products to meet your herd goals.
Start calves strong with innovative cattle nutrition from the Purina® starter feed lines with RX3®: www.purinamills.com/campaigns...
Video chapters:
0:00 Redefining the role of nutrition in calf health
0:27 RX3 Innovation
1:05 Recognize, Respond, Return
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