How To Let Go of Perfection with Frankie Gaff

You may recognise Frankie Gaff from her time on Made in Chelsea, but since leaving she’s built a huge following online. But how did she break free from reality TV to be known as her authentic self?
In this episode, Frankie shares with Connie Nam the strategic decisions she made to distance herself from the Made in Chelsea persona, what content works best when collaborating with brands, and how Astrid & Miyu decide which influencers to work with.
Follow @unboxed_founderconfidential and @frankiegaff

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