On-Demand Webinar: Banking on Millennials -- Leveraging Generational Trends for Account Growth

We currently stand in the middle of what has been called the greatest intergenerational wealth transfer in history. As millennials are anticipated to be the nation’s future wealth holders, it is imperative for financial institutions to understand how this generation stands apart from baby boomers, Gen X, and Gen Z when creating compelling value propositions.
For millennials, the price of entry is an exemplary digital banking experience, where the digital banking channel is equal parts sales and service. The path to differentiation will compel banks and credit unions to leverage data to deliver increasingly personalized offers, thereby evolving into the data-informed digital bankers of the future.
Attend this event to hear directly from the executors of this national survey: Alkami Chief Marketing Officer, Allison Cerra and President of The Center for Generational Kinetics, Jason Dorsey.
Explore the specific actions, behaviors, and trends that digital banking Americans across generations and employment types have today when it comes to their current digital banking behaviors, as well as expectations for usage and reliance on it in the near future.
You’ll Learn…
• What impact the rising interest rate environment is having on millennials
• Their views on adding new or different personal financial providers
• The biggest opportunities for regional and community financial institutions
• The role of data to inform and influence personalized banking experiences
Download the study: bit.ly/4cKUTNn
Visit alkami.com to learn more about our digital banking solutions.