Klaviyo Tutorial: How to Create a HIGH Converting Post-Purchase Flow in 2023

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  • čas přidán 4. 08. 2024
  • 👩‍💻 Become an A+ ecommerce email strategist and join our team: luckandco.agency/ecomm-email-...
    🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
    👉🏻Use our blueprints for your e-commerce email flows: flowmaster.vip
    🌱 More Klaviyo tutorials: • Klaviyo tutorials 2024
    Are you aware that 80% of first-time customers never return for a second purchase? In this video, I unveil the secrets to retaining customers and getting them to make a repeat purchase using a Klaviyo Post-Purchase flow.
    I'll be guiding you through the fundamentals of creating a high-converting post-purchase flow in Klaviyo in 2023. Whether you're just dipping your toes into e-commerce or you're a seasoned veteran, this tutorial offers a wealth of practical advice to help you maximize your email and SMS marketing revenue.
    🚀 Useful materials
    • Use our blueprints for your e-commerce email flows: flowmaster.vip
    • Steal the best subject lines (my personal vault): luckandco.agency/subject-line...
    🎬 More videos on email marketing:
    • How to A/B test pop-ups in Klaviyo → • How to A/B test a pop-...
    • Klaviyo Tutorial: Abandon Cart Flow In 2023 → • Klaviyo Tutorial: How ...
    • Secret Klaviyo features you didn’t know about → • Secret Klaviyo feature...
    • Build email list faster! Pop-up ideas that are not discounts → • Build email list faste...
    Timestamps:
    00:00 Why it's important
    01:19 Plan of the video
    02:08 Goals of a post-purchase flow
    05:30 Building the post-purchase flow in Klaviyo
    13:17 How to personalize emails
    16:44 Adding more emails to the flow
    18:59 Synchronizing with Shopify and other platforms
    20:48 Analyzing flow performance
    ☎️ Stay connected:
    • Luck & Co Agency: luckandco.agency
    • Kasey's LinkedIn: / shares
    #kaseyluck #emailmarketing #klaviyo
  • Věda a technologie

Komentáře • 38

  • @phillipbelloff
    @phillipbelloff Před 11 měsíci

    Great, once again.

  • @scentnationaustralia
    @scentnationaustralia Před 3 měsíci

    you are amazing. very clear tutorial. you gained a subscriber. :) Thank you so much

  • @igor-fekete
    @igor-fekete Před rokem

    Super video Kasey, thanks for the tips shared, keep going ✅

  • @filipuranc5077
    @filipuranc5077 Před 9 měsíci +4

    Hey, doesn't this mean that only "subscribed" customers will receive these shipping updates?
    - Isn't it better to use the native shopify notifications to ensure 100% of customers get these emails? - or do I understand this wrong?

  • @MrTwist005
    @MrTwist005 Před 9 měsíci

    Thankyou so much, Kasey! I'm so clear now on post purchase flow. wow, it's interesting😉😉

    • @KaseyLuck
      @KaseyLuck  Před 7 měsíci

      glad to hear! thanks for your support!

  • @ivancolesnicov5838
    @ivancolesnicov5838 Před 7 měsíci +1

    very useful video about mail marketing setting in klaviyo

  • @troytammysmith6952
    @troytammysmith6952 Před rokem +3

    Hey Kasey! Thank you so much for your amazing knowledge... I love your videos. Quick question, if Klaviyo doesn't put someone through a flow again if they've already been in it, how does this post-purchase flow work when you have a customer that purchases again?

    • @ls_marketingadvice
      @ls_marketingadvice Před 7 měsíci

      Hi! Not sure if you figured it out already but usually you need to enable the re-enroll function so that customers can enter the flow everytime they match the trigger.

  • @clementeen
    @clementeen Před 3 měsíci +1

    I have maybe a silly question. If a customer signs up for a discount code, you put them in a welcome flow, but then when they order, they are placed in post purchase flow. So will they still receive the welcome flow as well?

  • @user-lw3mm7fc3m
    @user-lw3mm7fc3m Před 5 měsíci

    love your videos - but what if we are missing shipping flows in our account - what is the alternative, starting from scratch? I guess - that kind of info be helpful specially for people who are just starting using thee platform

  • @dtlvan
    @dtlvan Před 10 měsíci +1

    Hey Kasey, is there any options for the blueprints. I can't afford the price 😢😢😢

  • @DagHolmen
    @DagHolmen Před 3 měsíci

    Do you turn off the default "Order fulfilled" email sent by Shopify in this case?

  • @fedekoen5996
    @fedekoen5996 Před 8 měsíci

    Can you try and make a breakdown of an actual flow for a brand. Thanks for all of the good tips btw :)

  • @naomiferdinand6565
    @naomiferdinand6565 Před 9 měsíci

    Hello, i’ve changed the currency in the setting but in this flow when i preview it’s showing dollar instead of my currency . Could you please help? Thanks so much.

  • @nasimulalam3576
    @nasimulalam3576 Před rokem +1

    Love it

    • @KaseyLuck
      @KaseyLuck  Před rokem +1

      Thanks Nasimul!

    • @nasimulalam3576
      @nasimulalam3576 Před rokem

      @@KaseyLuck I'm also email marketer and specially in Email designing and Setup Flow from 5 years now...your video inspire me a lot. thanks😍

  • @Meubel31
    @Meubel31 Před rokem

    I am a fan of your video’s!

    • @KaseyLuck
      @KaseyLuck  Před rokem

      Why the question mark? :)

    • @Meubel31
      @Meubel31 Před rokem +1

      @@KaseyLuck Needed to be ! :D

  • @Planandthrive
    @Planandthrive Před 10 měsíci +1

    In my flows, I’ve been doing 2-3 conditional splits and am wondering if I need to be doing them. 1. If someone is consented to receive sms only 2. If someone is consented to receive both, and if someone is consented ONLY to email. The thought process is if they’re consented to both, I want to send both 3 hrs apart. I want to make sure that the person is getting both if consented to both. When I only had consented to sms, yes or no, that the sms ppl only got sms’s and were missing the rest of the flow. Like it stopped at the email, and never went through the rest of the flow. I hope that makes sense. Would love your feedback

    • @YungL.i.X.
      @YungL.i.X. Před 5 měsíci

      Did you find any input on this? I never even considered it this way

  • @Alex-pp2sj
    @Alex-pp2sj Před rokem

    Hey Kasey, thanks for your informative videos. Are you saying that you run this flow as well as a thank you flow post purchase? Or just the one? As wouldn’t they overlap each other?

    • @KaseyLuck
      @KaseyLuck  Před rokem +1

      Yep, we usually run both: the TY & PP flows. The TY flow is sent first. We usually just make it one email (but that one email is different for recipients depending on whether it’s their first, second, or third+ purchase. That email comes first, and the we start sending the PP flow.
      So they don’t overlap

  • @user-xn7uw7mk5b
    @user-xn7uw7mk5b Před 4 měsíci

    There isn't one for woocommerce and I don't particularly want to do all of that coding!

  • @clementeen
    @clementeen Před 2 měsíci

    If you use the Klaviyo reviews app doesn’t that keep everything in klaviyo? that way there’s no double send?

    • @KaseyLuck
      @KaseyLuck  Před měsícem

      Yep! I recorded this video before Klaviyo reviews was out

  • @poeandcofolkfoods
    @poeandcofolkfoods Před rokem

    Hi, with these are you supposed to click on smart sending or umm tracking for any of the emails? Thanks for the great info.

    • @KaseyLuck
      @KaseyLuck  Před rokem +1

      YES for UTM tracking everywhere. Smart sending is up to you. I leave it off in flows for the most part, and set it on for campaigns (so I’m prioritizing flow content over campaign content for recipients)

  • @phil4football650
    @phil4football650 Před 20 dny

    I would like to use flowmaster, but I get the 403 error on your website. Why is that?

    • @KaseyLuck
      @KaseyLuck  Před 18 dny

      Hi I just checked, and it opens fine for me! Could you paste the link you are using here?

  • @judithchapman3280
    @judithchapman3280 Před rokem

    How come I can only create 4 flows yet I see others like yourself with many more 🤷🏼‍♀️

    • @KaseyLuck
      @KaseyLuck  Před rokem +1

      Because I have a team :)) it’s definitely a lot for one person.

    • @judithchapman3280
      @judithchapman3280 Před rokem

      @@KaseyLuck oh ok thanks