🚀 I solve your marketing problems (15+ years marketing experience) If you'd like my help with LinkedIn Campaings or any other marketing goals, strategies or tools then you can book a call with me here: shorturl.at/Jhqp6
Hey, thanks for the video. About the Campaign Objective: What if this is the first time you advertise, how will people trust you and come to you / buy from you/ generate leads? if they are not aware of your brand yet? Can you explain the Awareness vs. other goals more? ( Will you not want to go through the user journey/ the marketing funnel?)
Thank you so much for the great content! So much insights and really help me in getting started with LinkedIn campaigns. About testing out whether enabling Audience Expansion is good or bad, how long of a duration to test would you recommend? It'd be great to get this tip from an expert like you.
Hey Patrick! Amazing content here. You mentioned adding a face to the brand for ads? What if I was just offering a service (for example web design), is it still necessary to have a face?
Looks good - think to point your mic more toward your face and put towels / cusheions etc on other acoustically reflective surfaces in the room to take out the echo. common problem in tidy rooms. But content good.
When I was learning Meta ads, the tutor said not to put the end date of the campaigns as the platform wants us to spend as much money as possible, so the ads without the end dates tend to have better reach etc. He said we should monitor those ads daily and end them manually instead. Isn’t it the same case with the LI algorithm?
I followed this video exactly how you did it. I set a 3 week campaign with a max spend of $1100 for 2 ads and tailored my audience to 77k people. The estimated CPC was $3-$11 which I thought was fairly reasonable with my budget. Fast forward a week and I've spent about $400 on 16 clicks. The average cost was about $22 per click. How bad does it affect the ad to cap the cost? Out of that 16 clicks I have not gotten a single lead email or call. So far this is a huge waste of my advertising budget.
I think you need 2 types of ads: one for awareness and one for sales.. If you have 16 clicks but no sales/lead, it's probably those people who are just window shopping (which is good, maybe ask them to sign as a member to get a discount in the future?). Get an awareness type of ad campaign is cheaper to do this. For the sales ad, your ads may need to be very specific on the keywords that drive the sales (eg. Limited time offer, only for the first 100 customers, etc). Hope it helps though
I am trying to target dental distributors. I am working for a dental supplier company. What are some recommendations for the audience? I am new and it's hard
I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks
Where would one go to hire a freelance digital marketer to help with creating ads for linked in? You mentioned fiverr Patrick? I that the way forward, and help appreciated
There are a number of different platforms. I'd take a look at UpWork and see who is on there. Always test them first and get a small commitment before investing to much and track everything
Great video! Thank you. How about the localization of the Job Titles? If I target a job title in English, can it work for other languages too with auto-translation? I aim to target people from different countries.
Personally I would figure out your customer avatar. Find them on LinkedIn, connect, add value (give free lead magnet), build relationship and then close
Is there available data regarding the conversion sizes, specifically the value of purchases, generated through LinkedIn ads? For instance, for a product like $250 market research reports, is there information on the conversions associated with this particular price point?
HI PATRICK, I AM NANA FROM GHANA. I AM BUILDING A FOOTBALL ACADEMY IN GHANA AND I WILL LIKE TO KNOW WHICH SOCIAL MEDIA AD WILL BE BEST FOR ME. MY TARGET IS TO BUILD PARTNERSHIPS WITH FOOTBALL ORGANISATIONS, SCOUTS AGENTS AND ADMINISTRATORS. THANKS
Please take this constructively. You spent too much time on the overview and not enough on the actual "how to" I think more about the creation of ads themselves would be helpful. Maybe that was covered in the last third but I admit I didn't finish.
I watched you video then I clicked to watch this one czcams.com/video/kte44Mpn6p4/video.html Then I realised that I already heard everything on your video. Bro you should sue her, she stoled your content and copied as it was her own. What a shame! but you are much bigger person 🤥
🚀 I solve your marketing problems (15+ years marketing experience)
If you'd like my help with LinkedIn Campaings or any other marketing goals, strategies or tools then you can book a call with me here: shorturl.at/Jhqp6
Hey Patrick, FYI your booking link in the description is not working.
@@ryanwarden9595 thanks for the heads up Ryan!
Here is the correct link: calendly.com/publishingpush/marketing-call
You are a Billionaire in the making. Thank you for your great presentation.
Thanks so much for this. Great video! Please create on on conversions.
Thanks and will do
Great video- thank you! Would love to know more about conversion tracking please.
Noted! and thanks!
Can we get the conversion tracking video, please? Thank you for this!
Very easy to follow through and I just saved my first LinkedIn Ad campaign. Thank you so much, Patrick.
So pleased it was helpful!
Have you run the campaign?
This was exactly what I needed thank you so much. I did a video on Twiter ads a few years ago so excited to see yours!
Glad it was helpful!
Hey, thanks for the video. About the Campaign Objective:
What if this is the first time you advertise, how will people trust you and come to you / buy from you/ generate leads? if they are not aware of your brand yet?
Can you explain the Awareness vs. other goals more? ( Will you not want to go through the user journey/ the marketing funnel?)
people search for pizza....... hit nav......... drive.... unless its a car. Then they hit add to cart. You must be kidding.
A bad background music
Yeah we've taken that away going forward
Annoying, yep
Yes really annoying now my focus is more into it
Made me nervous and lost concentration 😢
@@motaha87 😅😅😅 I don't know why I find this funny
Yes, please tell me more about conversion setup. Thanks!
Yes please! Have you been able record this @Patrick?
Thanks for this Pat. It's exactly what I needed. Now I need info on Conversions.👍
You're very weclome!
Very simple and very helpful... Thank you
Very welcome - glad it helped you with your LinkedIn Ads!
Thank you so much for the great content! So much insights and really help me in getting started with LinkedIn campaigns.
About testing out whether enabling Audience Expansion is good or bad, how long of a duration to test would you recommend? It'd be great to get this tip from an expert like you.
You're very welcome! Honestly I would give it a month if you can. The more data the better to truly make that right choice
Yes, would like a conversion video please! Thank you
Hey Patrick! Amazing content here. You mentioned adding a face to the brand for ads? What if I was just offering a service (for example web design), is it still necessary to have a face?
not necessary but it helps
Thank you Patrick! Awesome teaching! Really helps me serve my clients well.
Great to hear!
Please share more about LinkedIn or Google Ad Grant set ups. I’m a volunteer for a nonprofit. Thank you.
Content good, but that music is very annoying, could not concentrate on the words...
thanks we have changed this for future videos
Looks good - think to point your mic more toward your face and put towels / cusheions etc on other acoustically reflective surfaces in the room to take out the echo. common problem in tidy rooms. But content good.
Thank you, this video was super helpful! Would love to see your thoughts on conversions!
Thanks! Will have to get that one on the list next
Would like to see the remake of Avatar by you.
I will take that as a compliment....I think
Thanks!
Very welcome Martin
Amazing, thank you! I was wondering, we can't have a single image AND a video running in the same campaign or am I doing something wrong?
Great question and not to my knowledge. You would have to create two ads. One with single image and one with video
When I was learning Meta ads, the tutor said not to put the end date of the campaigns as the platform wants us to spend as much money as possible, so the ads without the end dates tend to have better reach etc. He said we should monitor those ads daily and end them manually instead. Isn’t it the same case with the LI algorithm?
You look like Chris Evans! Amazing Video.
Thanks! That is a very flattering comment
Thank you! I sell live management training programs with initial H.R. contact...b2b marketing. This introduction was very helpful
Really great content, quick delivery. Thank you!
Thanks Robbie! Lots more to come
I followed this video exactly how you did it. I set a 3 week campaign with a max spend of $1100 for 2 ads and tailored my audience to 77k people. The estimated CPC was $3-$11 which I thought was fairly reasonable with my budget. Fast forward a week and I've spent about $400 on 16 clicks. The average cost was about $22 per click. How bad does it affect the ad to cap the cost? Out of that 16 clicks I have not gotten a single lead email or call. So far this is a huge waste of my advertising budget.
I think you need 2 types of ads: one for awareness and one for sales.. If you have 16 clicks but no sales/lead, it's probably those people who are just window shopping (which is good, maybe ask them to sign as a member to get a discount in the future?). Get an awareness type of ad campaign is cheaper to do this.
For the sales ad, your ads may need to be very specific on the keywords that drive the sales (eg. Limited time offer, only for the first 100 customers, etc).
Hope it helps though
very helpful thanks @patrick
Thanks Johnny! Glad you got value
Exceptional Explanation. Thank you Patrick
Thanks Tim and you’re very welcome!
I am trying to target dental distributors. I am working for a dental supplier company. What are some recommendations for the audience? I am new and it's hard
Always happy to jump on a call and walk you through how it all works (link in the video description)
Super helpful, do you have any detailed video on linkedin lead generation form?
Not yet but will look into creating one
Thank you Patrick! Exceptional Explanation!
thanks mate! really appreciate that
below
Really helpful!!
Great to hear!
Patrick i am just starting with this. Thank you for the video it is really helpful!
Great video, but my 2 cents - The audio was quite bad...does the mic actually work?
made a lot of refinements - much better now
very useful and informative video
Thanks!
I would love to see the conversionvideo if you made it
not yet but its in the works
please, a video of how to set up conversion tracking :D
Okay - this has been requested a lot so will have to put it together soon!
So clear. Thank you!
You are very welcome
Great content. Cheers.
Glad you enjoyed it and got value!
I have a question. I have been running LinkedIn ads for one of my clients in India. We are getting good potential leads but a client wants more. We are spending 50 k per month and have got 10 leads with CPL-5000 INR. We have chosen manual bidding with CPC- 180. Any suggestions pls? Thanks
Would love to help you get more leads. You can book in a call with me here --> shorturl.at/Jhqp6
I was hoping to know as a beginner, I get a client and will it be me running ad from my account or I will have gain access to their account.
Where would one go to hire a freelance digital marketer to help with creating ads for linked in? You mentioned fiverr Patrick? I that the way forward, and help appreciated
There are a number of different platforms. I'd take a look at UpWork and see who is on there. Always test them first and get a small commitment before investing to much and track everything
Great video. Don’t help create ads?
yes I help companies and often work with them as a fractional CMO - drop me an email (channel details)
Thank you. I would need a lot of guides on running linkedin ads
Is it you on the call sir?
Absolutely!
Click campaign and it doesn't go to campaign group first.
Great video! Thank you.
How about the localization of the Job Titles? If I target a job title in English, can it work for other languages too with auto-translation? I aim to target people from different countries.
Boom. Value overload :) Amazing vid.
You're very welcome Alex.
How do I use an email list to better figure out who to target or who my audience is?
THANKS
You're welcome!
Hello,
Are there any benefits to using Linkedin Business Manager? Or is Campaign Manager enough?
Is there anything on LinkedIn like a Facebook Pixel? Which should be installed before too?
Yes, they have a LinkedIn tracking pixel
Great video
Glad you enjoyed it!
good info, but the music is just so annoying, I had to stop it. Starts at 1:57 into video
we've got rid of the music now - thanks
@@patrickgw Super! I will do another go. Thanks!
@@patrickgw I hear it...Its still there !
You think fitness coaches using add on LinkedIn is a good ROI?
Personally I would figure out your customer avatar. Find them on LinkedIn, connect, add value (give free lead magnet), build relationship and then close
Yall need to stop the music during tutorials
We don't anymore haha
Hello, would it be possible to work in your admanager team, enter through you?
I don't have a team its just me but thanks
Okay, but please find someone who has a team to integrate me? I send many views to the page organically@@patrickgw
Great content!
Thanks!
great video - super helpful thanks!
very welcome Alex!
good video
Glad you enjoyed the vid!
Is there available data regarding the conversion sizes, specifically the value of purchases, generated through LinkedIn ads? For instance, for a product like $250 market research reports, is there information on the conversions associated with this particular price point?
how Can I boost a LinkedIn post in my personal LinkedIn profile? (not Business page)
Video was helpful. Thank you.
Very welcome!
Worthy information 🙏
Thanks a lot!
Customer Avatar
Thank you
is this captain America? I think I found Chris Evans doppelganger
haha thanks Brittany ;) it's my side gig away from the Avengers
make tutorial about run youtube ads
thanks
Great idea!
Please share video link for customer avatar
Good
HI PATRICK, I AM NANA FROM GHANA. I AM BUILDING A FOOTBALL ACADEMY IN GHANA AND I WILL LIKE TO KNOW WHICH SOCIAL MEDIA AD WILL BE BEST FOR ME. MY TARGET IS TO BUILD PARTNERSHIPS WITH FOOTBALL ORGANISATIONS, SCOUTS AGENTS AND ADMINISTRATORS. THANKS
My dashboard looks totally different.
Please take this constructively. You spent too much time on the overview and not enough on the actual "how to" I think more about the creation of ads themselves would be helpful. Maybe that was covered in the last third but I admit I didn't finish.
good feedback will take it on board for sure!
On the contrary I appreciate you breaking down the variables that affect price per click
2024?????
Why the background music ?!! imagine you are in a school class and someone using his phone to listen to music loud like that !!!
your graphics are awful.....
Hello, if i need a quick paid consultation for an adv, how can i contact you?
Nice ,
How i can contact to you for business
Details on the about page
I watched you video then I clicked to watch this one
czcams.com/video/kte44Mpn6p4/video.html
Then I realised that I already heard everything on your video. Bro you should sue her, she stoled your content and copied as it was her own.
What a shame!
but you are much bigger person 🤥
So clear. Thank you!
Very welcome!
Great content!
Thanks!