23 The Future of Measurement is Here. And Advertisers are in the Driving Seat

A consortium of advertisers and their leading trade bodies are driving radical change in measurement. ANA, ISBA and WFA have collaborated on the development of an innovative and privacy preserving new approach to cross-media measurement - the Halo Framework. As testing phases gear up in both the UK (under ISBA/Origin) and US (under ANA), in this session, a panel will review progress being made to turn the framework into a commercial solution.
Moderated by Matt Green
Director, Global Media Services, WFA
Maggie Burke
Global director of Client Councils and Industry Initiatives, Meta
Gerry D’Angelo
Advisor and Former VP Global Media, MMC
Sorin Patilinet
Senior Director, Marketing Effectiveness, Mars
Phil Smith
Director General, ISBA
Bill Tucker
Group EVP, ANA