8 Secrets To Virgil Abloh's Creative Genius
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- čas přidán 26. 06. 2024
- How did a T-Shirt get Virgil to Louis Vuitton? Discover Virgil Abloh's 8 guiding principles that paved his path to become Creative Director at LV.
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TIMESTAMPS:
0:00 Who is Virgil Abloh?
0:28 College
0:53 Creating without boundaries
1:50 On Retail Stores
2:16 Fashion as a story device
2:30 Debut Collection at Louis Vuitton
3:15 People categorize
3:24 Questioning
3:40 Off-White
4:03 Tourist vs Purist
4:59 Everything in Quotes
5:31 Deeper meaning
5:49 "Candle in an all-white gallery space"
6:02 Pyrex Vision
6:48 Baseline Cost vs Added Value
7:00 Go Back
7:18 "17 Year Old Version of Yourself"
7:46 Canons
8:30 Homogenization
8:50 Anti-perfect
9:21 "Domino effect"
9:40 Nike "The Ten" Collaboration
10:16 You have to be human
10:57 Build community
11:47 "3% Approach"
11:58 "Trojan Horse"
13:01 Have conversations
13:18 The godfather of streetwear
15:22 Mentors
16:13 Know history
16:45 Dadaism
18:14 The Renaissance
19:27 Streetwear
22:15 On the future...
23:12 Technology
24:32 Unrealized DAO project
25:04 Ownership in the information age
25:55 "Formal & The Formal"
26:47 Advice for the next generation
27:16 The future of design
28:29 The ultimate goal as a creator
28:59 In his own words...
#virgilabloh #fashion #streetwear
Virgil Abloh (/ˈæbloʊ/; September 30, 1980 - November 28, 2021) was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
A trained architect, Abloh, who also worked in Chicago street fashion, entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of Creative Director at Donda, West's creative agency in 2010. The first African-American to be artistic director at a French luxury fashion house when he joined LVMH in 2018, Abloh was named by Time magazine as one of the 100 most influential people in the world that year. Abloh's design aesthetic which bridged streetwear and luxury clothing was described as transformative by The New York Times. According to The Wall Street Journal, he reached a level of global fame unusual for a designer, and as an inspirational figure, according to the BBC.
By the end of 2018, an index of sales and consumer sentiment ranked Off-White as the hottest label in the world, surpassing Gucci. Virgil also partnered up with the Swedish furniture company IKEA to design furniture for apartments and houses as well as easy to carry tote bags with the word sculpture imprinted in the middle. The collection was named Markerad, which is a Swedish word meaning "clear-cut; crisp; pronounced", and was released in 2019. Virgil envisioned that the collection would include practical furniture featuring contemporary designs. In 2017, he was asked to design a new collection in conjunction with Nike entitled "The Ten" and he re-designed a variety of the company's best-selling shoes. Abloh worked towards fulfilling his vision for the IKEA collection by sketching out drafts of generic pieces of furniture, while adding his own aesthetics to the designs by using a doorstop to level out furniture items. Abloh worked on designs for chairs, coffee tables, beds, storage cabinets, mirrors, and carpets as part of his collaboration with IKEA. Abloh used quotation marks to convey detachment from society and social norms. During the rise in neo-nationalism in 2017 Abloh worked with conceptual artist Jenny Holzer to create a line emphasizing the positive aspects of immigration, cultural integration, and globalization. In December 2017, he worked with Holzer again to design T-shirts for Planned Parenthood in response to the Women's March on Washington.
The ending of this video from 28:58 is wild... Abloh talking taking us down memory lane, nice sound at the background, Ye's infamous note, Virgil was here in the sky, and you saying "And with that, this is over" 🔥🔥🔥 Beautiful
thanks so much 🙏tried my best to make sure i did a good job honouring him with a lasting ending.
@@kuya5k And you nailed it!
That was epic
What’s the song at the end
@@gabrielemilioquesquen768 Run away by Kanye West
I’m 9 years into my brand and I honestly needed to hear these things to elevate me
same! researching him definitely reinforced and informed some of my own principles as well
What’s your brand I would love to check it out?
no you don't bro, virgil is just another human being. be yourself man
@@opiumxstar who said I wasn’t myself, I just needed an uplifting moment at a stressful time in life 🤞🏽 respectfully don’t assume over the internet 🫶🏽
@@opiumxstar we all need a lil inspiration to separate from ego🫶🏽
I always had this theory where being different in anything you do will separate one’s art from others. The point of cross pollinating genres resonates with me because if I specialize in one craft and learn everything under the sun about it. The likelihood of being burnt out and creatively exhausted will be much easier and faster.
Your video essay was concise, and showed that you had gained more than surface deep level of understanding the subject, how it has affected us and how it will possibly continue to have an influence over us as we wait for that next Warhol, Basquiat and Virgil Abloh to hold up a mirror and show us us the way we want to be seen, vs the way might see ourselves - art is the ultimate form of reinventing one’s true self. And I subscribed - great job!
Thanks bro for the deep dive intro the legacy of Virgil’s design process and thoughts! Very immaculate presentation, one of my favourite thus far! 🔥🔓
thanks so much!!
Great video your perspective really adds to it to make it complete!
this is amazing, I really needed this. virgil was speaking through you kuya!
Very inspiring video!!!
You need more videos on abloh….🤌🏻
This is beautiful thank you 🙏🏾
This was the first time I really got to sit and hear the ethos behind his vision so throughly and eloquently. Keep it up bro 🔥
Thank you for the information
Amazing video start to finish the ending had me tearing up RIP VIRGIL
Great video! Thank you for creating and sharing.
You have a soothing voice. You should do an audiobook !
Love it, thank you for making man!
Great work thank you
I really love this video! I recently bought the louis vuitton book on virgil while on a trip to paris. Now reading through it during my holiday and it's been so inspiring. Your video does really well to encapsulate some of virgil's core ideas
thank you! i need to check that out for sure
Thank u man!!
nice job!
This is excellent man, thanks for making it! Great job on the editing too, pieced together his interviews real nicely! Subscribed.
this was bussin kuya
Ty
Super insightful video bro thank you
Amazing video, great breakdown and analysis
amazing video
great video, love it
Had some audio issues but really wanted to leave it in because I thought the info was super interesting.
Let me know what you want to see next! 🙂
Japanese street fashion culture, what's their approach to street fashion, how's it different from say, the West... When i got interested in street fashion, little did i know the name Japan would pop up again and again, since they're mostly known for Tech, Anime and stuff... I was intrigued. Now i want to visit the place to watch and learn, if possible, study.
preciate this🤝🏽
Fire editing and commentary 🐐
Coming across this video just changed so much for me so thank you. Great video, great research and even better ending. RIP Virgil
Great video bro. Loved every second
great video man
The end is hard to watch. Virgil was brilliant! A true hard worker with a sharp mind.
Absolutely love your work bro. Huge fan of your fashion and items designs. Your CZcams channel in general is great and very informative too :)
appreciate that so much!! Cool to see you around 🙏🙏
Well done sir!!!
Great video, enjoyed the whole thing! Well done man
Great video
This is literally the best Virgil Abloh analysis on CZcams ONG🙏🏾
WE MISS YOU SO MUCH V
wow! such a good video!!!
Great video just great !!
This video right did wonders for me
Man I miss Virgil. Fashion and sneakers haven’t been the same since!
Good content brother🫂 appreciate it🙌
I started my brand in 2020, still haven’t dropped a single item. Stuck on the beginning part which is low key embarrassing. All because I don’t know my purpose or if I like my brand name
bro keep going and don't give up
Stop being a b**** and do it mf you’ve been playing for 3 years, that’s unacceptable. If I was yo homie irl I’d be on you
Drop something anything even if you don’t think it’s is that good. It will get the ball rolling and you will be able to improve as you go. If you continue to wait you will never drop anything
Appreciate that bro👏🏾✨💯🤍
Wow! Amazing video would love to see more content
great video😊
❤
you are my new favorite youtuber
thanks so much 🥹
cool video man
Banger video bro
You have a great attention to detail bro keep n giving us theses gems
What discord are you in ?
good job!
Thank you!!
" I Love It ❤ "
Please listen to SHOES by lupe fiasco ft Virgil Abloh.
I think this might be the last and latest words of Virgil Abloh’s creative process before he passed.
The whole project HOUSE is with Virgil
It’s just amazing to hear him explain his thoughts.
You couldn't get a sweatier picture of Abloh?
you’re one of my fav designers ever bro
thanks sm 🙏
ayo, this was dope dawg!
appreciate you 🙏❤️
I like to listen to this video before go to bed.
730 SUBS? BRU. NOW IM A FAN
Good video
Saturday would’ve been his birthday, I can’t believe Virgil is gone. His influence will live long in us 🕊️
I’m 7 years into my brand, Virgil has been a inspiration for me and GrindLife. Thx for the vid.
Surprisingly good video. Well done brother.
thanks so much for the kind words 🙏
great video
thanks so much 🙏
kuya is my goat
goat is your kuya
beautiful video
Beautiful
🔥🔥🔥
anotha one 🙏🏼🙏🏼
🙏🙏
❤️❤️❤️❤️❤️
🙏❤
Great video but that photo in the thumbnail is crazy. But you made an amazing video
this video is it
" Start your domino effect and produce BAD WORK "
you deserve a subscribe just for saying this
really good content fr
15:52
☄️
👏🏽
🙏🏼📺🙏🏼
🧲What a magnetic video ! Love the content and the making ^__^) Thank you
RIP VIRGIL
The note played on each key theme slide is actually a song.
Listen back and comment if you know 🤫
runaway
RUNAWAY bro, runaway!! we can never forget it
Mahalo.
All I know is that most things in life are subjective, so is Art, and so is this subject of Virgil Abloh with his concept! But I have nothing against it! RIP to him by the way!
As I look at and fully understand this video I’ve come to the realization to a certain group of very powerful people this guy and his perspective and his impact on the youth of the world “WAS VERY FUCKIN DANGEROUS “ especially if is focus would one day change from design to something else more influential like media!
im 17 yeras old now modeling and trying to start my own thing lol the 17 year old part was funny I'm so young
What’s your brand?😊
thanks so much! And all my links are in the description
Nice video bro! Sub num 100❤
thanks so much!! 🙏
RIP
off-white actually means crack lol
don't mistake product for culture
Virgil’s thought process was very interesting and thoughtful. But I think he was a net negative to art/fashion community as a whole. His 3% philosophy gives anyone a very lazy framework to plagiarize someone else’s hard work. It promotes thoughtless over production
very valid critique
It's interesting how posthumous idealization is at play with Virgil Abloh though. When he was alive, his 3% philosophy was pretty controversial, criticized for giving people an easy way to copy other designers. But since he sadly passed away, it seems like that criticism has faded away for the most part. While it's natural for views to change, people should remember the original debates and not let them get lost just because Virgil's no longer with us. RIP Virgil.
@@ANDR14. his tragic passing reminded us how much he had achieved in such a short period of time. He wasn’t only involved in fashion, but DJing at festivals and some clubs, and having art exhibitions on displays as well (plus something else, it’s Virgil lol).
I think The Casual put it the best when he said Virgil had achieved about four lifetime’s worth of work in his short life. It’s truly inspiring how much he has achieved. But in regards to his 3% philosophy, I think it’s a good starting point for beginners to attain some confidence and deconstruction of art. But they should move on from it and find their own voice/expression.
@@OwnD1 Totally agree that beginners should be doing that but later on and sooner than most think, I believe its very wrong and very lazy to pretty much blatantly copy someones work and say its yours. Its changing out the color of the buttons on a blazer and the cuff maybe and calling it a new thing. Its immitation and not innovation.
I agree. I think if I were to give more of an analytical overview versus an informative one (like this video) I'd be against the use of principles like the 3% rule
Yeah, the 3% rule of taking someones concepts and changing them by 3% classifies him as "genius" ..At the end of the day, if he wasnt affiliated with Kanye, he would have never went far . He has stolen a lot of ideas and he only gets praised by Kanye stans . He's not truly respected by his peers of artisans and designers. Just being real.
Other than that, RIP
he still capitalized on every opportunity which got him where he was! Respected by many
@@gabrielemilioquesquen768 spoken like a true Kanye Stan
It’s not hard to capitalize on your opportunities or at the expense of other’s creativity when you’re Kanye affiliated. This is about clout and not talent, skill . If you watched the entire video, Even Virgil said “I’m not that good”
Just retake with the audio fixed man. This was rough. The content was fantastic... stick to the script, and re-take.
the work was rough being 1 person doing everything. The obvious answer is to just re-take but it isn't that easy, try doing a video like this and you'll see what I mean. it wasn't perfect but I know what the issue was and how to fix it in the future.
can someone please explain to me how it is not copyright infringement to resell another brands clothing with your brand on it.
This was EXTREMELY BORING AF but educational nun the less
thanks i think 😂
Some of this is the most over tought bullshit ever. Did he have good ideas? Yeah i guess but he wouldve never made it if he didnt know the right people like kanye etc.
Do you have twitter?
👏🏽👏🏽👏🏽Remarkable🥲. A memorial, an inspiration and instructional. Well though out and well made 👏🏽👏🏽👏🏽THANK YOU
beautifully said, thanks so much for the love as well ❤🙏