8 Secrets To Virgil Abloh's Creative Genius

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  • čas přidán 10. 06. 2024
  • How did a T-Shirt get Virgil to Louis Vuitton? Discover Virgil Abloh's 8 guiding principles that paved his path to become Creative Director at LV.
    👩🏻‍💼BUSINESS INQUIRIES:
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    ⸻⸻⸻⸻⸻
    TIMESTAMPS:
    0:00 Who is Virgil Abloh?
    0:28 College
    0:53 Creating without boundaries
    1:50 On Retail Stores
    2:16 Fashion as a story device
    2:30 Debut Collection at Louis Vuitton
    3:15 People categorize
    3:24 Questioning
    3:40 Off-White
    4:03 Tourist vs Purist
    4:59 Everything in Quotes
    5:31 Deeper meaning
    5:49 "Candle in an all-white gallery space"
    6:02 Pyrex Vision
    6:48 Baseline Cost vs Added Value
    7:00 Go Back
    7:18 "17 Year Old Version of Yourself"
    7:46 Canons
    8:30 Homogenization
    8:50 Anti-perfect
    9:21 "Domino effect"
    9:40 Nike "The Ten" Collaboration
    10:16 You have to be human
    10:57 Build community
    11:47 "3% Approach"
    11:58 "Trojan Horse"
    13:01 Have conversations
    13:18 The godfather of streetwear
    15:22 Mentors
    16:13 Know history
    16:45 Dadaism
    18:14 The Renaissance
    19:27 Streetwear
    22:15 On the future...
    23:12 Technology
    24:32 Unrealized DAO project
    25:04 Ownership in the information age
    25:55 "Formal & The Formal"
    26:47 Advice for the next generation
    27:16 The future of design
    28:29 The ultimate goal as a creator
    28:59 In his own words...
    #virgilabloh #fashion #streetwear
    Virgil Abloh (/ˈæbloʊ/; September 30, 1980 - November 28, 2021) was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
    A trained architect, Abloh, who also worked in Chicago street fashion, entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of Creative Director at Donda, West's creative agency in 2010. The first African-American to be artistic director at a French luxury fashion house when he joined LVMH in 2018, Abloh was named by Time magazine as one of the 100 most influential people in the world that year. Abloh's design aesthetic which bridged streetwear and luxury clothing was described as transformative by The New York Times. According to The Wall Street Journal, he reached a level of global fame unusual for a designer, and as an inspirational figure, according to the BBC.
    By the end of 2018, an index of sales and consumer sentiment ranked Off-White as the hottest label in the world, surpassing Gucci. Virgil also partnered up with the Swedish furniture company IKEA to design furniture for apartments and houses as well as easy to carry tote bags with the word sculpture imprinted in the middle. The collection was named Markerad, which is a Swedish word meaning "clear-cut; crisp; pronounced", and was released in 2019. Virgil envisioned that the collection would include practical furniture featuring contemporary designs. In 2017, he was asked to design a new collection in conjunction with Nike entitled "The Ten" and he re-designed a variety of the company's best-selling shoes. Abloh worked towards fulfilling his vision for the IKEA collection by sketching out drafts of generic pieces of furniture, while adding his own aesthetics to the designs by using a doorstop to level out furniture items. Abloh worked on designs for chairs, coffee tables, beds, storage cabinets, mirrors, and carpets as part of his collaboration with IKEA. Abloh used quotation marks to convey detachment from society and social norms. During the rise in neo-nationalism in 2017 Abloh worked with conceptual artist Jenny Holzer to create a line emphasizing the positive aspects of immigration, cultural integration, and globalization. In December 2017, he worked with Holzer again to design T-shirts for Planned Parenthood in response to the Women's March on Washington.

Komentáře • 151

  • @Nzambi237
    @Nzambi237 Před 8 měsíci +33

    The ending of this video from 28:58 is wild... Abloh talking taking us down memory lane, nice sound at the background, Ye's infamous note, Virgil was here in the sky, and you saying "And with that, this is over" 🔥🔥🔥 Beautiful

    • @kuya5k
      @kuya5k  Před 8 měsíci +5

      thanks so much 🙏tried my best to make sure i did a good job honouring him with a lasting ending.

    • @Nzambi237
      @Nzambi237 Před 8 měsíci

      @@kuya5k And you nailed it!

    • @gabrielemilioquesquen768
      @gabrielemilioquesquen768 Před 8 měsíci +1

      That was epic

    • @kickinkilo
      @kickinkilo Před 8 měsíci

      What’s the song at the end

    • @Nzambi237
      @Nzambi237 Před 8 měsíci

      @@gabrielemilioquesquen768 Run away by Kanye West

  • @shorenotchia3389
    @shorenotchia3389 Před 9 měsíci +41

    I’m 9 years into my brand and I honestly needed to hear these things to elevate me

    • @kuya5k
      @kuya5k  Před 9 měsíci +3

      same! researching him definitely reinforced and informed some of my own principles as well

    • @scarvello
      @scarvello Před 8 měsíci +2

      What’s your brand I would love to check it out?

    • @opiumxstar
      @opiumxstar Před 8 měsíci +1

      no you don't bro, virgil is just another human being. be yourself man

    • @shorenotchia3389
      @shorenotchia3389 Před 8 měsíci

      @@opiumxstar who said I wasn’t myself, I just needed an uplifting moment at a stressful time in life 🤞🏽 respectfully don’t assume over the internet 🫶🏽

    • @shorenotchia3389
      @shorenotchia3389 Před 8 měsíci

      @@opiumxstar we all need a lil inspiration to separate from ego🫶🏽

  • @robdewberry2587
    @robdewberry2587 Před 4 měsíci +1

    Your video essay was concise, and showed that you had gained more than surface deep level of understanding the subject, how it has affected us and how it will possibly continue to have an influence over us as we wait for that next Warhol, Basquiat and Virgil Abloh to hold up a mirror and show us us the way we want to be seen, vs the way might see ourselves - art is the ultimate form of reinventing one’s true self. And I subscribed - great job!

  • @TheWutangclan1995
    @TheWutangclan1995 Před 8 měsíci +4

    I always had this theory where being different in anything you do will separate one’s art from others. The point of cross pollinating genres resonates with me because if I specialize in one craft and learn everything under the sun about it. The likelihood of being burnt out and creatively exhausted will be much easier and faster.

  • @arccway
    @arccway Před 8 měsíci +6

    Thanks bro for the deep dive intro the legacy of Virgil’s design process and thoughts! Very immaculate presentation, one of my favourite thus far! 🔥🔓

    • @kuya5k
      @kuya5k  Před 8 měsíci

      thanks so much!!

  • @MrBiswas123
    @MrBiswas123 Před 15 dny

    You have a soothing voice. You should do an audiobook !

  • @d.mbeats9678
    @d.mbeats9678 Před 9 měsíci +2

    Great video your perspective really adds to it to make it complete!

  • @chivo7902
    @chivo7902 Před 8 měsíci +2

    Amazing video start to finish the ending had me tearing up RIP VIRGIL

  • @kida4.8
    @kida4.8 Před 8 měsíci +1

    this is amazing, I really needed this. virgil was speaking through you kuya!

  • @jaredreiff9215
    @jaredreiff9215 Před 8 měsíci

    Love it, thank you for making man!

  • @PrefMoh
    @PrefMoh Před 8 měsíci +3

    Absolutely love your work bro. Huge fan of your fashion and items designs. Your CZcams channel in general is great and very informative too :)

    • @kuya5k
      @kuya5k  Před 8 měsíci

      appreciate that so much!! Cool to see you around 🙏🙏

  • @travisthornton5726
    @travisthornton5726 Před 7 měsíci

    This is excellent man, thanks for making it! Great job on the editing too, pieced together his interviews real nicely! Subscribed.

  • @KanyeDefuse
    @KanyeDefuse Před 9 měsíci +11

    I really love this video! I recently bought the louis vuitton book on virgil while on a trip to paris. Now reading through it during my holiday and it's been so inspiring. Your video does really well to encapsulate some of virgil's core ideas

    • @kuya5k
      @kuya5k  Před 9 měsíci

      thank you! i need to check that out for sure

  • @kongohustle
    @kongohustle Před měsícem

    Thank you for the information

  • @kingjosparadox
    @kingjosparadox Před 8 měsíci

    This is beautiful thank you 🙏🏾

  • @sierramadison1279
    @sierramadison1279 Před 2 měsíci

    Amazing video, great breakdown and analysis

  • @_trivial
    @_trivial Před 8 měsíci +1

    This was the first time I really got to sit and hear the ethos behind his vision so throughly and eloquently. Keep it up bro 🔥

  • @Craftzilladiy
    @Craftzilladiy Před 8 měsíci

    Very inspiring video!!!

  • @nayannaidu1710
    @nayannaidu1710 Před 8 měsíci

    amazing video

  • @FlexFitt
    @FlexFitt Před 5 měsíci

    Great video bro. Loved every second

  • @dawnndusk722
    @dawnndusk722 Před 8 měsíci

    Great work thank you

  • @romainwarnotte1297
    @romainwarnotte1297 Před 9 měsíci +1

    Great video! Thank you for creating and sharing.

  • @rubynoboa2074
    @rubynoboa2074 Před 8 měsíci

    Super insightful video bro thank you

  • @Coexist42228
    @Coexist42228 Před 6 měsíci

    Thank u man!!

  • @ByMitchLingg
    @ByMitchLingg Před 6 měsíci

    Coming across this video just changed so much for me so thank you. Great video, great research and even better ending. RIP Virgil

  • @neko1412
    @neko1412 Před 7 měsíci

    great video man

  • @completeprojects
    @completeprojects Před 8 měsíci

    this was bussin kuya

  • @LEIF_10119
    @LEIF_10119 Před 8 měsíci

    great video, love it

  • @majesticbubfish9633
    @majesticbubfish9633 Před 7 měsíci

    wow! such a good video!!!

  • @Craftzilladiy
    @Craftzilladiy Před 8 měsíci

    You need more videos on abloh….🤌🏻

  • @ericmoralesfishing
    @ericmoralesfishing Před 6 měsíci

    Great video, enjoyed the whole thing! Well done man

  • @kuya5k
    @kuya5k  Před 9 měsíci +4

    Had some audio issues but really wanted to leave it in because I thought the info was super interesting.
    Let me know what you want to see next! 🙂

    • @Nzambi237
      @Nzambi237 Před 8 měsíci

      Japanese street fashion culture, what's their approach to street fashion, how's it different from say, the West... When i got interested in street fashion, little did i know the name Japan would pop up again and again, since they're mostly known for Tech, Anime and stuff... I was intrigued. Now i want to visit the place to watch and learn, if possible, study.

  • @coolmasterlove377
    @coolmasterlove377 Před 8 měsíci

    nice job!

  • @skylordslay
    @skylordslay Před 8 měsíci

    Wow! Amazing video would love to see more content

  • @Younglord2nd
    @Younglord2nd Před 8 měsíci

    Ty

  • @cleaneropinion111
    @cleaneropinion111 Před 8 měsíci +1

    The end is hard to watch. Virgil was brilliant! A true hard worker with a sharp mind.

  • @davismotomiya6864
    @davismotomiya6864 Před 8 měsíci

    This is literally the best Virgil Abloh analysis on CZcams ONG🙏🏾

  • @purpseenit
    @purpseenit Před 8 měsíci

    preciate this🤝🏽

  • @avidya8809
    @avidya8809 Před 9 měsíci

    Fire editing and commentary 🐐

  • @d00sd00sZRO
    @d00sd00sZRO Před 8 měsíci

    Well done sir!!!

  • @dwinmusic
    @dwinmusic Před 8 měsíci

    Great video

  • @Slimeladin
    @Slimeladin Před 9 měsíci +8

    I started my brand in 2020, still haven’t dropped a single item. Stuck on the beginning part which is low key embarrassing. All because I don’t know my purpose or if I like my brand name

    • @gabrielemilioquesquen768
      @gabrielemilioquesquen768 Před 8 měsíci

      bro keep going and don't give up

    • @NoMoreLockedDoorz
      @NoMoreLockedDoorz Před 8 měsíci

      Stop being a b**** and do it mf you’ve been playing for 3 years, that’s unacceptable. If I was yo homie irl I’d be on you

    • @vincentmurray739
      @vincentmurray739 Před 8 měsíci +1

      Drop something anything even if you don’t think it’s is that good. It will get the ball rolling and you will be able to improve as you go. If you continue to wait you will never drop anything

  • @atoznum1
    @atoznum1 Před 8 měsíci +1

    Man I miss Virgil. Fashion and sneakers haven’t been the same since!

  • @karimfall_
    @karimfall_ Před 8 měsíci

    This video right did wonders for me

  • @gabrielemilioquesquen768
    @gabrielemilioquesquen768 Před 8 měsíci

    WE MISS YOU SO MUCH V

  • @abdullapv6312
    @abdullapv6312 Před 8 měsíci

    Good content brother🫂 appreciate it🙌

  • @curly_ac6486
    @curly_ac6486 Před 9 měsíci

    Great video just great !!

  • @AhmadAhmad-cw2ub
    @AhmadAhmad-cw2ub Před 9 měsíci

    Appreciate that bro👏🏾✨💯🤍

  • @tamashiguts
    @tamashiguts Před 8 měsíci

    cool video man

  • @Jelle175
    @Jelle175 Před 8 měsíci

    Saturday would’ve been his birthday, I can’t believe Virgil is gone. His influence will live long in us 🕊️

  • @kidproduction6720
    @kidproduction6720 Před 8 měsíci

    I like to listen to this video before go to bed.

  • @artdealr
    @artdealr Před 8 měsíci

    730 SUBS? BRU. NOW IM A FAN

  • @judaku_ababayenh4096
    @judaku_ababayenh4096 Před 8 měsíci

    You have a great attention to detail bro keep n giving us theses gems

  • @staticdfw
    @staticdfw Před 7 měsíci

    Good video

  • @p33jim22
    @p33jim22 Před 8 měsíci

    Banger video bro

  • @nirmalshrestha.3482
    @nirmalshrestha.3482 Před 8 měsíci

    great video😊

  • @messifcb101
    @messifcb101 Před 8 měsíci

    Please listen to SHOES by lupe fiasco ft Virgil Abloh.
    I think this might be the last and latest words of Virgil Abloh’s creative process before he passed.
    The whole project HOUSE is with Virgil
    It’s just amazing to hear him explain his thoughts.

  • @yoinkerz_kicks
    @yoinkerz_kicks Před 9 měsíci

    you are my new favorite youtuber

    • @kuya5k
      @kuya5k  Před 9 měsíci

      thanks so much 🥹

  • @coolow100x
    @coolow100x Před 9 měsíci

    you’re one of my fav designers ever bro

    • @kuya5k
      @kuya5k  Před 9 měsíci

      thanks sm 🙏

  • @Glow0110
    @Glow0110 Před 8 měsíci

    Surprisingly good video. Well done brother.

    • @kuya5k
      @kuya5k  Před 8 měsíci

      thanks so much for the kind words 🙏

  • @tharealmsparker_
    @tharealmsparker_ Před 8 měsíci

    I’m 7 years into my brand, Virgil has been a inspiration for me and GrindLife. Thx for the vid.

  • @nerochu-luntai6205
    @nerochu-luntai6205 Před 9 měsíci

    good job!

  • @untitledlabel
    @untitledlabel Před 8 měsíci

    ayo, this was dope dawg!

    • @kuya5k
      @kuya5k  Před 8 měsíci

      appreciate you 🙏❤️

  • @lockhartrocks
    @lockhartrocks Před 9 měsíci

    kuya is my goat

    • @ForTerra
      @ForTerra Před 9 měsíci

      goat is your kuya

  • @vloneyt4435
    @vloneyt4435 Před 9 měsíci

    " I Love It ❤ "

  • @onlibeats2357
    @onlibeats2357 Před 9 měsíci

    beautiful video

  • @eddiegttb
    @eddiegttb Před 8 měsíci

    great video

    • @kuya5k
      @kuya5k  Před 8 měsíci

      thanks so much 🙏

  • @fadema
    @fadema Před 9 měsíci

    Beautiful

  • @JaykobAlexanderOffical
    @JaykobAlexanderOffical Před 8 měsíci

    🔥🔥🔥

  • @Whodnl
    @Whodnl Před 8 měsíci

    Great video but that photo in the thumbnail is crazy. But you made an amazing video

  • @sahlibrahimi
    @sahlibrahimi Před 8 měsíci

    " Start your domino effect and produce BAD WORK "
    you deserve a subscribe just for saying this
    really good content fr

  • @missmewithnegativity6981
    @missmewithnegativity6981 Před 8 měsíci

    ❤️❤️❤️❤️❤️

  • @ForTerra
    @ForTerra Před 9 měsíci

    anotha one 🙏🏼🙏🏼

  • @percantage_
    @percantage_ Před 8 měsíci

    🙏❤

  • @mia_misskit
    @mia_misskit Před 16 dny

    🧲What a magnetic video ! Love the content and the making ^__^) Thank you

  • @glizzystuntin
    @glizzystuntin Před 8 měsíci

    this video is it

  • @Xena10000
    @Xena10000 Před 8 měsíci

    15:52

  • @ray.vetted
    @ray.vetted Před 8 měsíci

    👏🏽

  • @kuya5k
    @kuya5k  Před 9 měsíci +1

    The note played on each key theme slide is actually a song.
    Listen back and comment if you know 🤫

  • @mw3poseidon
    @mw3poseidon Před 8 měsíci

    🙏🏼📺🙏🏼

  • @hellstarfien
    @hellstarfien Před 5 měsíci

    RIP VIRGIL

  • @screaminggoats149
    @screaminggoats149 Před 8 měsíci

    ☄️

  • @peterkoinzell7983
    @peterkoinzell7983 Před 17 dny

    You couldn't get a sweatier picture of Abloh?

  • @domingoscussinja7176
    @domingoscussinja7176 Před 8 měsíci

    All I know is that most things in life are subjective, so is Art, and so is this subject of Virgil Abloh with his concept! But I have nothing against it! RIP to him by the way!

  • @sladepruitt564
    @sladepruitt564 Před 9 měsíci

    Mahalo.

  • @YoungFrankMatthews
    @YoungFrankMatthews Před 9 měsíci

    As I look at and fully understand this video I’ve come to the realization to a certain group of very powerful people this guy and his perspective and his impact on the youth of the world “WAS VERY FUCKIN DANGEROUS “ especially if is focus would one day change from design to something else more influential like media!

  • @zeeoffruntz
    @zeeoffruntz Před 8 měsíci

    im 17 yeras old now modeling and trying to start my own thing lol the 17 year old part was funny I'm so young

  • @bjarne3637
    @bjarne3637 Před 4 měsíci

    RIP

  • @kingjosparadox
    @kingjosparadox Před 8 měsíci

    What’s your brand?😊

    • @kuya5k
      @kuya5k  Před 8 měsíci

      thanks so much! And all my links are in the description

  • @ikerharoaguilar2165
    @ikerharoaguilar2165 Před 9 měsíci

    Nice video bro! Sub num 100❤

    • @kuya5k
      @kuya5k  Před 9 měsíci

      thanks so much!! 🙏

  • @berryggs8041
    @berryggs8041 Před 8 měsíci

    off-white actually means crack lol

  • @icaprone1
    @icaprone1 Před 9 měsíci +1

    don't mistake product for culture

  • @OwnD1
    @OwnD1 Před 8 měsíci +2

    Virgil’s thought process was very interesting and thoughtful. But I think he was a net negative to art/fashion community as a whole. His 3% philosophy gives anyone a very lazy framework to plagiarize someone else’s hard work. It promotes thoughtless over production

    • @kuya5k
      @kuya5k  Před 8 měsíci +1

      very valid critique

    • @ANDR14.
      @ANDR14. Před 8 měsíci +1

      It's interesting how posthumous idealization is at play with Virgil Abloh though. When he was alive, his 3% philosophy was pretty controversial, criticized for giving people an easy way to copy other designers. But since he sadly passed away, it seems like that criticism has faded away for the most part. While it's natural for views to change, people should remember the original debates and not let them get lost just because Virgil's no longer with us. RIP Virgil.

    • @OwnD1
      @OwnD1 Před 8 měsíci +1

      @@ANDR14. his tragic passing reminded us how much he had achieved in such a short period of time. He wasn’t only involved in fashion, but DJing at festivals and some clubs, and having art exhibitions on displays as well (plus something else, it’s Virgil lol).
      I think The Casual put it the best when he said Virgil had achieved about four lifetime’s worth of work in his short life. It’s truly inspiring how much he has achieved. But in regards to his 3% philosophy, I think it’s a good starting point for beginners to attain some confidence and deconstruction of art. But they should move on from it and find their own voice/expression.

    • @ANDR14.
      @ANDR14. Před 8 měsíci +1

      @@OwnD1 Totally agree that beginners should be doing that but later on and sooner than most think, I believe its very wrong and very lazy to pretty much blatantly copy someones work and say its yours. Its changing out the color of the buttons on a blazer and the cuff maybe and calling it a new thing. Its immitation and not innovation.

    • @kuya5k
      @kuya5k  Před 3 měsíci

      I agree. I think if I were to give more of an analytical overview versus an informative one (like this video) I'd be against the use of principles like the 3% rule

  • @ByMitchLingg
    @ByMitchLingg Před 6 měsíci

    can someone please explain to me how it is not copyright infringement to resell another brands clothing with your brand on it.

  • @hftl412
    @hftl412 Před 4 měsíci

    Just retake with the audio fixed man. This was rough. The content was fantastic... stick to the script, and re-take.

    • @kuya5k
      @kuya5k  Před 4 měsíci

      the work was rough being 1 person doing everything. The obvious answer is to just re-take but it isn't that easy, try doing a video like this and you'll see what I mean. it wasn't perfect but I know what the issue was and how to fix it in the future.

  • @ehlohimwhil5762
    @ehlohimwhil5762 Před 8 měsíci +2

    Yeah, the 3% rule of taking someones concepts and changing them by 3% classifies him as "genius" ..At the end of the day, if he wasnt affiliated with Kanye, he would have never went far . He has stolen a lot of ideas and he only gets praised by Kanye stans . He's not truly respected by his peers of artisans and designers. Just being real.
    Other than that, RIP

    • @gabrielemilioquesquen768
      @gabrielemilioquesquen768 Před 8 měsíci

      he still capitalized on every opportunity which got him where he was! Respected by many

    • @ehlohimwhil5762
      @ehlohimwhil5762 Před 8 měsíci

      @@gabrielemilioquesquen768 spoken like a true Kanye Stan
      It’s not hard to capitalize on your opportunities or at the expense of other’s creativity when you’re Kanye affiliated. This is about clout and not talent, skill . If you watched the entire video, Even Virgil said “I’m not that good”

  • @GoldMoufP
    @GoldMoufP Před 8 měsíci

    This was EXTREMELY BORING AF but educational nun the less

    • @kuya5k
      @kuya5k  Před 8 měsíci

      thanks i think 😂

  • @connormcjesus279
    @connormcjesus279 Před 2 měsíci

    Some of this is the most over tought bullshit ever. Did he have good ideas? Yeah i guess but he wouldve never made it if he didnt know the right people like kanye etc.

  • @kingjosparadox
    @kingjosparadox Před 8 měsíci

    Do you have twitter?

  • @hiphopsmaddness
    @hiphopsmaddness Před 8 měsíci

    👏🏽👏🏽👏🏽Remarkable🥲. A memorial, an inspiration and instructional. Well though out and well made 👏🏽👏🏽👏🏽THANK YOU

    • @kuya5k
      @kuya5k  Před 8 měsíci +1

      beautifully said, thanks so much for the love as well ❤🙏