Topical Authority with Multilingual and Multiregional SEO Projects - 120% Organic Click Increase

- Organic Click Growth: Achieved 120% growth in organic clicks with local SEO strategies.
Koray Tugberk GUBUR: CEO of Holistic SEO & Digital, known for expertise in Topical Authority.
- SEO Conferences: Attended SEO Mastery Summit 2024 and SEO Vibes Copenhagen 2024.
- Local Proximity: Explained as a factor affecting website ranking in specific locales.
- Local Penetration: Helps to further increase rankings by understanding regional nuances1.
- Topical Authority: Described as a method to share and multiply ranking signals across regions2.
- Content Strategy: Emphasized increasing traffic without creating new content.
- Index Construction: Discussed how search engines use local proximity in index clustering3.
- Canonicalization Issues: Addressed potential problems for multi-domain websites4.
- Ranking Signal Transfer: Importance of understanding signal consolidation and dilution5.
- Site Reputation Abuse: Google’s penalty for improper use of 'Website Name ’6.
- Historical Data: Part of the Topical Authority formula involving user behavior analysis.
- Cross-Domain Canonicalization: Explored issues between different regional websites7.
- Hreflang Tags: These are recommended for managing different language and locale versions.
- PageRank Flow: Discussed using different locales to manage PageRank cost-effectively.
- Entity-Oriented Search: Importance of understanding for index construction8.
- Content Localization: Stressed on tailoring content to user clusters and search engine criteria.
- Knowledge Graph: Utilization for improving entity recognition and relevance.
- Technical SEO: Impact of technical issues on different regional website versions.
- SEO Community Shares: Highlighted contributions and discussions within the SEO community.
- Local Proximity Matters
Local proximity refers to the geographical closeness of a user to a business or service.
Why does it matter? Search engines consider local proximity when ranking websites. Optimize for specific locales to improve your chances of appearing in local search results.
- Topical Authority Amplification
Topical authority involves becoming an expert in a specific niche or topic.
How does it work? Share and multiply ranking signals across different content versions to establish topical authority. Leverage existing material without creating new content.
- Cross-Domain Canonicalization Challenges
Multi-domain websites face canonicalization issues when search engines struggle consolidating signals from different regional versions.
How can they be addressed? Understand the implications of cross-domain canonicalization and indexation. Implement hreflang tags correctly to manage language and regional variations.
#seo #topicalauthority
5:01 Opening of the Topical Authority course.
6:05 Feedback from community members.
9:20 Same brand, multiple domains.
10:30 Query context differences based on locality.
11:15 Impact of Google's website name update.
12:54 Explanation of canonicalization and indexing loop.
14:45 Tools recommendation for analyzing content similarity.
17:38 Presentation of an HTML document similarity script.
19:53 Ranking states: naturalization, positive impact.
20:49 Importance of communication among language and regional teams.
22:15 Use of hreflang signals and structured data.
26:27 Discussion on dynamic content delivery and authority.
28:20 Index structure: user clusters, entity attributes.
29:42 Use of cross-regional links and language graph.
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