What is a Customer Data Platform (CDP)? | Segment
Vložit
- čas přidán 4. 08. 2024
- What is a Customer Data Platform or CDP? We are glad you asked because in this video, you will get a comprehensive overview of how the customer data platform market is evolving, real life examples of how people are using customer data platforms, an overview of what’s being tracked (and what’s not), and much more.
For those short on time, here are some quick highlights.
500 billion events
Segment is processing 500 billion events through its customer data platform every month. And it’s growing. In 2019, the overall volume of events that customers have tracked through Segment’s CDP increased by 60%.
CDP adoption
CDPs are being adopted by companies big and small. But enterprise companies are sending data to 20% more destinations than SMB and MM companies.
Top events tracked
The most popular data points being tracked show an increasing focus on behavioral data. Product added, checkout started, order completed are amongst the most popular events tracked.
CDP is not just for marketers
CDP is becoming an essential tool for all lines of business, not just marketing. 26% of customers connect customer success tools, 15% connect CRM, and 31% connect data warehouses.
Data collection is becoming fractured
The average user of Segment’s customer data platform is sending data to eight destinations.
Read more and get the full CDP Report here: segment.com/blog/customer-dat...
The content here is useful, unfortunately it's being lost in clunky copy and flat delivery (also, looking off camera the entire time isn't an ideal choice)
THANK YOU!!!! OMG....I don't wanna be rude. It is a good video to summarize what segment does but it was really hard to watch for me when he looks next to the camera all the time.....Maybe CTO just isn't the right choice for being in this video even though his expertise is probably unmatched.
Awesome video
Great video. I think the predictions are spot on around what a Customer Data Platform should include!
The video sound is pretty good, beyond my imagination
VIEWERS: ---> Best not to look at the video directly, and just listen to it!
Distraction takes away from your focus and understanding!
Need to learn your lines lol
Bless you for making this video. Super helpful!
아즈카반 죄수 책 때부터 시리즈가 어두워지는 것을 보고 더 흥미진진했어요 ㅎ
I stan this
Dear, Thank you for this video ! Can I know where are the reports you are taking about ? Thanks
Reports are given in the description..
Next time please get a good TelePrompter. Your eye movements were so distracting!
It just needs to be closer to the camera
Rude
what does "...26 percent of customers connect customer success tools..." means? isn't CDP is that very one of the success tools itself?
minutes 2:41 is important for me! , Thanks
Great video, but the predictions at the end didn't mention Covid so not sure how reliable your information really is.
Recently…
if you are not around 35 yrs old, you spent the last 10 years thinking about squat-jack! I can see you reading the narrative ... You are not native to the information