FOX Entertainment | Trollbäck+Company (Fox Broadcasting Company Fall 2019 Rebrand montage)

The Little Things
Big Gigantic
Trollback Company
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FOX Entertainment Brand Identity
Context
Define a new brand strategy and identity for the newly-independent “fourth network” that reimagines the future of TV and launches a culture-defining, cross-platform entertainment brand built for a new generation of fans.
Strategy
Champion the brand’s bold legacy of risk-taking by introducing a new positioning and design system that empowers storytellers at FOX to create breakthrough entertainment that breaks through popular culture.
Solution
Launch FOX Entertainment as a bold new challenger brand, delivering robust systems for messaging, tone of voice, design, and animation across every touchpoint, including on-air, streaming, digital, social, print, and IRL applications.

[@thisissaah_4101]

I feel like TrollBäck Company is THE only rebranding team who can change the look of an entertainment brand, and not over simplify it at the same time. What they do is tweak the logo, and give it the personality of the thing they’re rebranding.
And I love everything they do.

[@fouranimations]

The TrollBäck Company also rebranded Teen Nick, TBS, MTV and so much more!

[@RenoDesign]

even ABC from 2021.