BED j.w. FORD - Spring Summer 2025 Collection "Working Class Theater" (Paris Men's Fashion Week)

12:30(CEST) Sunday 23rd June 2024.
BED j.w. FORD Spring Summer 2025 Collection "Working Class Theater"
Paris Men's Fashion Week. #parisfashionweek #bedjwford
That worker - walking without hesitation amidst the swirl of people toward its destination being in the evening or when the sky is the darkest, sometimes in the rain. Everyday necessities in the pockets on the passage home is the same as yesterday and same again tomorrow. The crisp shirt, worn-out throughout time the day, the sleeves are crumpled and rolled up with the loosened tie. The body screams of fatigue. Heart crying out yearning just to go home, longing for good nights sleep and rest but at the same time moving forward with determination. The worker already has found the energy to life. A tiny courage and a little happiness to overcome the contradictions in the worker's dignified scenario leaving the tiredness in the heart behind for yesterday and walking again to the same new day.
Designer: Shinpei Yamagishi
Stylist: Mauricio Nardi
Casting: Chouaïb Arif
Hair: Shunsuke Meguro at Future Rep using R+Co
Make-up: Satoko Watanabe at ArtList
Music: Shinji Wakasa
Show Direction: Blaed Agency
Coordination: Azusa Nozaki
Art Direction: Tatsuya Yamaguchi
Runway Pictures: Luca Tombolini
Movie Production: Andrea Angelini
Photography: Genki Nishikawa at mild inc.
International PR: Ritual Projects
Japan PR: Sakas PR