Stephanie McMahon: Chief Brand Officer of WWE | The Playbook With David Meltzer

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►About This Video: On this episode of #ThePlaybook, Stephanie McMahon, Chief Brand Officer of WWE, provides insights on:
[2:00] - How marketers can “break through the clutter” and better connect to their audience
[9:10] - Why she finds antagonists much more entertaining that protagonists
[11:07] - How “star power” creates more opportunities for engagement between brands and their fans
[13:40] - The one thing that helps you overcome the challenges associated with working alongside your family
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►David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.
His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content and communication that’s exactly what you’ll receive.
He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, Elevator Pitch, and host of the top entrepreneur podcast, The Playbook. His newest book, Game-Time Decision Making, was a #1 new release, David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor.
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►Want a Copy of My Book? I’ll Send You One For Free and Pay For Shipping!
dmeltzer.com/book/
#DavidMeltzer #WWE #Stephanie McMahon

[@thehighground_]

This is not the Dave Meltzer I was looking for

[@tiasb9865]

LMFAO

[@jesse_sweed]

Stephanie McMahon giving David Meltzer his own medicine at 14:41 "Would you quit knocking yourself!"
Positive self talk, Dave. I learned that from you! 😀

[@JackTaylor2]

I fly to CT s city every day an fight on wwetvshow so no 1tack us over show ontvshow

[@nicolassanchez6951]

Nicolas of de formation pour les enfants de la y a un problème avec le t pour les enfants sont en cours de formation professionnelle continue bvre un problème avec le temps

[@erikprestonTV]

WWE are expert trolls interviewing with another Dave Meltzer. Reminds me when Burger King had that commercial with all those guys named Ronald McDonald to shit on McDonalds.

[@MattSingh1]

Yep, you're right- they're far too cowardly and scared to let pioneer and hall-of-fame journalist Dave Meltzer to interview anyone on their roster.