The Truth About Influencers and Brand Deals | Dear Hollywood Episode 13
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- čas přidán 2. 11. 2023
- Every time we scroll, we’re bombarded with ads and sponsored content. Much of this is delivered directly by social media influencers, including child influencers. In an attention economy, creators are pressured to use clickbait and sensationalism to engage viewers. However, this can have a perilous effect on both the influencer and audience. Alyson explores the implications of using children in corporate marketing campaigns, and the new era of digital exploitation for both child stars and normal kids alike.
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About Alyson Stoner:
Alyson Stoner is a multi-hyphenate known for their on-screen acting work in franchises such as Step Up and Camp Rock to dancing with the likes of Missy Elliot and Eminem and now their original digital content across all her platforms. Alyson is also the founder of Movement Genius, a digital wellness platform that provides live and on-demand classes to help you improve your mental, emotional and physical well-being. - Zábava
I’m not going to lie, I skip ads every single time, unless there is a compelling reason to let it play….like knowing the money is going to someone who needs it.
I fully agree that influencers shouldn’t expected to be perfect role models. Every time someone begs a narcissistic influencer with a 6th grade education to express empathy for recent victims, or discuss a complex political issue, I just wonder “why”? I’d rather hear about important topics from people who are educated and passionate on the topic.
I have never seen an advertisement that made me wanna buy a product. The only exceptions are maybe a video game trailer I was already waiting for to come out. Ads HAVE however, given me the indignation to refuse ever buying a product on the basis that their ads annoy me so much. So I already associate it negatively.
I view ads as manipulation and brainwashing so I refuse to watch them as best I can to the point of muting the device or television and turning the screen around till it is over. I abhor ads.
"Perhaps we can focus on repairing the system itself" has been my absolute favorite line from this incredibly trauma-informed series. YES YES YES.
As my kids quickly outgrew their favorite CZcams channels (like Super Simple Songs and Cocomelon) AND learned to control the TV remote, I realized they were frequently clicking their way to all kinds of "kidfluencer" videos and I ended up putting a stop to that. It's ridiculous how much advertising is directed at children, and now that it's pushing its way into streaming services it feels almost inescapable! Paying money to avoid the ads seems just as ridiculous; it's like these big corporations are determined to get our money one way or another. Yet I'm still not willing to abandon ALL media... 🙄
Great epsiode! As a consumer I DO expect that an influencer will do a bare minimum amount of research into something they're going to promote (flashback to the days of unscientific "flat tummy teas" flooding our Instagram feeds) but I DON'T demand that they espouse a nuanced take on every ongoing geopolitical conflict.
A CZcamsr I'd highly recommend is Leena Norms, she's made a couple of videos talking about why and how she rejected certain sponsors who approached her with ethically dubious products.
100% agree, Love Leena's videos around this. I tend to let the ads play for influences but don't often buy the product. Partially because I live in New Zealand so more often than not shipping is a barrier for purchase. The only sponsored content I have purchased is a VPN advertised from a creator I love. It was their first sponsor and a product I was wanting anyway. Many influencers I enjoyed had deals with the brand an it felt like I have to choose the right creator's affiliate. It was a strange feeling.
Thank you for being real with us. This has been a well-produced and insightful series.
I used to be perfectly okay with creators doing sponsorships because I mean, they have to live somehow. But lately, with the addtion of adds in stories and reels, it's quite annoying, and if I see a creator there I definetly get annoyed at them as well. This video has helped me redirect that annoyance to the real enemy, which is capitalism, so thank you so much for everything you're doing Alyson!
Oof love this take! Not us against each other, but us against the shared problem.
@@TheRealAlysonStoner are you going live your favorite movie tv shows
as a student of psychology, people lover and advocate of knowledge, i really appreciate this podcast so much. you've made me rethink so many things i thought were obvious already, put them in a whole new perspective and i'm so glad there are so many other people who can learn form you too!
Your point about people generally “all trying to do their best in a broken system” caught my attention. I do believe that a majority of people are not consciously out to be greedy or malicious or oppressive of whatever group or people might be under them, but I would argue that the system isn’t broken. The system of capitalism functions exactly how it is supposed to, which is to make a select few groups of people very wealthy while exploiting everyone else along the way. There needs to be an intentional and concerted effort to dismantle the system and build a new and better one, not just examine and try to fix small issues that ultimately won’t change anything
I really appreciate you have your own built-in captions to your videos!
agreed! thank you alyson for going the extra mile for accessibility!!
Your research, storytelling and perspective are a gift. Thank you for sharing more of your life with us. I hope it feels empowering instead of draining
I have bought products with affiliate codes from my favorite CZcamsrs. Raycon earbuds (couldn’t afford AirPods) and a Helix mattress (desperately needed a new one). Sometimes I let ads play but most of the time I will skip to the content. I don’t like being sold to but I do respect that’s how influencers make money. Down with capitalism and worker solidarity forever.
Im whats known as a micro influencer and honestly my biggest struggle is getting fake offers from shady companies. Legit offers are rare so i understand the pressure to except something that looks even a little lucrative. I wont take an offer if it costs me money.
Im surprised you went the influencer route when I could totally see you directing and writing a film project, and creating a truly healthy environment on set to prove how it can be done. Would make great use your perfectionistic tendencies, while also giving opportunities to let them go when they get in the way. Of course, everyone in the spotlight will be tempted by the sponsored life or feel its a necessity... but in some cases it surely isnt. Either way I hope your stepping stones you take in life bring you happiness.
This is really a great video. Perhaps because I am old I really don't pay any attention to paid ads in ppl's videos. I have sort of thought of them as the same as any other ads, which I just ignore. I realize this is how ppl make their money, same as corporations who have paid ads on tv.
I stayed up until 2am my time here in Australia to watch when you post Alyson! This podcast is amazing! I always can’t wait for the next one to come. Thank you for everything you do, you have an important message and I’m so glad you’re using you voice to share that message! 🖤
Same here, but in Buenos Aires !
I actually was under the impression that the influencers I really care about are, at least, trying a product/service for themselves or putting a sponsor through some level of vetting. There have been enough scandals and mishaps that have set back years of trust influencers had built with their audience from one bad sponsorship.
Another incredible episode- thank you Alyson.
When I see a “sponsored” vlog or video, I simply fast forward. I’ve never purchased something from a sponsored post- but I must be in the minority or else companies wouldn’t do this… right?
I do this too. Often is the ad is humours or a skit I will watch it as I don't view it as an ad, just another piece of content from the creator I enjoy.
But if they mention a product I think might be nice for me, I go externally to find it. I don't click on their links. I go to the companies directly and do more research or go to review sites and read more reviews.
But you never click on ads.
Me too, never watch them
@@naomilangevin3944oh, but the links aren't bad. If you don't click the link you're just telling that company that you like and want their product but if you do click it then you're admitting that you only heard of it because of that influencer so then that influencer will get more money, more opportunities for deals, so....
I'd say, yes, influencers do have a responsibility to promote ethical brands to their audiences. This was a choice they made. If they don't want that responsibility, they don't need to do this job.
The question and issue of "impact" illustrates a desperate need for parents and educators to teach their children critical thinking skills and how it's extremely important that they practice such skills outside the school, applying them when consuming online content and "the news."
as someone thats wants to start streaming games, its stuff like this that keeps me from trying. if you manage to get a following, theres just so much that comes with it. growing up during the rise of social media allowed me to watch and see all of this happen in real time. glad to see you talking about it.
TBH I totally feel you and understand !! I want to start streaming games also and it's just a lot to take in and deal with when you first get started. Then when you do get a following, there's so much pressure.... 😞
I really appreciate you talking about this Alyson. It’s something that more people should be talking about. I don’t know about you, but it’s clear to me that this money-driven individualistic attitude that most people have is not sustainable if we want things to get better for everyone. Personally, I despise money and what is does to people. I despise that we live in a society where you can’t live unless you have an increasingly steady supply of money coming in for most of your life. I understand that money is an integral part of our society as it is but I despise that people put money above other people. The fact is, people in power perpetuate this horrible economic state for their own benefit and it’s legal because they’re the ones who make the rules, the rest of us have to live by them or else we have nothing. It has honestly hindered my motivation to do anything. I find myself thinking about the state of everything all the time but I feel completely helpless to do anything about it. When I bring it up to people around me, the reaction tends to be “there’s nothing we can do about it” and I just hate that. I don’t want to be a part of it but I am, we all are unfortunately. I wish there was something I could directly do to make change happen but I guess there’s not much one person can do about it. I really would like to try. Sorry for the rant, but again thank you for talking about this. I hope more people start talking about it because I know we all see it. It’s just easier to ignore and keep doing what we’re doing.
I respect those who are transparent with their endorsements I have stopped following several influencers when their content sole purpose is to promote products that had nothing to do with the original formats
It’s possible I’m in the total minority, but I never place ANY expectations on content creators to properly vet sponsorships. Maybe they have, maybe they haven’t. Maybe they love the product, maybe they’ve never even tried it. It makes no difference to me, and I always assume that they’ve partnered with companies who have products that their audience may enjoy. It’s MY job to vet the product before purchasing b. It takes one single google search to look up reviews. Just my (less than) 2 cents! 🤪
Wow. Have to be honest, it’s VERY refreshing to see someone mention their own responsibility in this. .. A factor I don’t see added to the mix often. Without removing accountability elsewhere, this restores a lil hope for me as someone who witnesses how complex it is from the inside. 🙏🏼
I understand what you are saying regarding it is my responsibility. At the same time where I live there aren't ads for prescriptions on TV, cold and flu tablets can only say that they will ease symptoms etc. What limits are there placed in the online sphere regarding truth in advertising. Also these days with people blindly believing information if it is said by the political side that they follow (or a specific subgroup) when/where are people learning these critical thinking skills needed to make that informed decision.
@@amandamandamands not only that, but Google 'on its own' can't even be trusted to show accurate reviews, due to slimy marketing tactics such as SCO optimization and fake bot reviews of products so there are extra layers of research you also have to do on top of it. I believe teaching kids media literacy and critical thinking in schools as early as possible should be a requirement.
Heh I won hundred percent agree with you on that. in fact, you would think this would be obvious to everyone, right? If you're naturally a very skeptical person it's much easier for us to know when we are being sold bullshit but the average 'consumer' (barf) is not like this, and decades upon decades of research into marketing and manipulation is having its intended effect. The marketing and advertisement industry is a chimera of epic proportions. I think it should be mandatory for kids to be taught critical thinking skills and media literacy at an early age so they can learn how to make more informed choices.
@@RogueError617 Yep, I knew someone who was buying the brand of multivitamins that she was because the Olympic team were saying that they use them. I explained sponsorship deals to her and why they would be advertising that.
She would be a prime candidate for all sorts of scams.
I love Alyson Stoner and this podcast. They speak so well and intelligently. Their vocabulary, their narrative and story telling while talking about some serious, deep topics. I don't know how they do it !!! But keep speaking about all of this. This podcast has been an eye opener for me !
So grateful for your content, there is no waste 👏🏽 As a former “aspiring” child actress, I went through so much bullsh*t that made me open my eyes, made me think, at such a young age… “is this really what I want?”
This has been perfect timing for me honestly, thank you for bringing up this conversation, there’s a lot to think about. I’ve slowly begun to gain an audience for the first time and although it’s small and niche it’s been something I’ve tried to become conscious of. Like social media used to be screaming into a void, which it still can be, but people online and genuinely real people. It’s easy to forget that the whoever you’re interacting with is a genuine human too, in the sense that we are all so much more than what we just present on social media, we have individual feelings and wants and needs, idk that’s only became more clearer in being able to talk to so many different kinds of people who feel a safe connection with you, just by connecting through some niche interest that the internet has been able to provide. Lots to think about
I haven't even watched it yet, but I can tell by the denim-on-denim that this is gonna be spicy. (Why is every single outfit in this series absolutely slaying the house the FULL boots down??)
So far i've watched every episode and i catch myself every week looking forward to the next one.
Besides helping the people in your (former?) industrie, it also helps deconstruct the experience every consument of the industry outcomes was/is subjected to.
It's good.:)
Edit: i also reaaally like your storytelling
“Maybe you just can’t live without Olay…eczema is real..”😂😂👏🏼👏🏼
I work in marketing, and booking influencer campaigns is part of the job. I used to work for a brand that would have hugely benefitted from being advertised on family channels, and I've always had the ick about the idea, so I never did. Something about the way these kids were on the job in their day to day life wasn't sitting right with me. Your entire series confirmed that intuition, and I'm really, really glad that I had enough decision autonomy in that company to be able to draw that line. In larger companies, your individual ethics unfortunately are not enough... unless there is a significant PR/public opinion risk associated with doing the wrong thing. This is where your work is doubly important: you're building up that public awareness that can eventually amount to enough pressure on brands. As you're saying, we're all trying to do our best in a broken system. And sometimes we're working together in ways we wouldn't have imagined. Thank you!
As always, I deeply appreciate your candor & authenticity, I'm considering trying the influencer gig myself, again, (first attempt caused burn out & deeply affected my health so I had to stop), so this feels important to hear to know what I'm getting into again ❤️
“You perpetuate what you tolerate” that is all
Ah another amazing video ❤ so glad you keep creating these videos that stimulate the conversation
I would say I skip 99% of ads and I pretty much never buy anything.
I always watch every episode you post. I always learn from your channel. I think that's a great point about asking if a product is good for the planet. In the current climate change crisis, that should be one of the top priorities because no-one wants to use a product that is going to create more greenhouse gases/pollution.
I love how well put your series is! 🙌🏼 I could listen to you all day! Thanks for posting for us all! 🫶🏼
unrelated but I love your hairstyle Alyson!! the curls and cut suit you so well
I skip ads. In fact- social media was a *break* from ads lol now theres no escape.
Love hearing from you. Thanks for taking a risk and putting something meaningful out there.
I look forward to listening every week! Really enjoying and appreciating all your hard work.
All influencers are door to door sales man. Social media is just a sales tool whether you’re using it to sell “ your perfect personal life” or a product it’s all to sell
Hardly anyone in the media is this insightful. Love your take on these topics.
Yes, the absolutely have responsibility. And dare i say, it seems like alot of the top influencers have forgotten this, similar to the hollywood world
I usually am more likely to be interested in an add when it comes from people who aren’t celebrities and I feel like I have more in common with them
I love when a channel I like starts getting sponsors because it means it’s gaining traction and the creator is getting more resources to dedicate to that if they want to. I know they can’t live just from the ad revenue and it’s hypocritical to get mad, It would be as if my boss wanted me to code for free. I have youtube premium because I don’t like the ads in between videos, so the only stuff I see is the sponsorship inside a video.
Regarding buying the stuff promoted, I got interested ONCE, cause it was a channel about music and the sponsor was like a mini studio to record your music, which was really cool. I didn’t do it cause I’m about to buy my own apartment so I need any penny available, but I’ll do it in the future.
Thank you for upload new episode Alyson!!!
You are so articulate and have such a soothing voice. I love listening to you.
LOVE this series Alyson! You're killing it! I'd also never lie about the cheese... 🖤🖤🖤
I always look forward to hearing your thoughts every week. This podcast is a favourite
I love your brain. Your videos feel like a direct link up to my inner monologues right before bed.
Thanks for the video very well done and articulate. I like the term Attention Based Economy, because it is so spot on. Keep up the good work.
I really enjoyed this episode! However, I feel like this episode and the last one could have been one episode. Keeping episodes around a half hour in length keeps you on par with other podcasts while going in depth enough for every episode to feel complete without having to do too many two-parters.
I actually do not mind if people I watch on here have sponsors/sponsored ads, especially if the thing goes with their lifestyle/how they live their life and is authentic seeming. Like there's a vanlife dude I watch and Ryobi saw his videos and loved what he was doing and saw he needed tools, so they sent them to him. I was stoked for him. and then another family I watch got sponsored by the people who ran their website, and also Lego sent them some kits after someone from there saw them building. They don't sit there shilling them like the Truman Show, so I'm okay with it. You can tell when people are just shilling things to make money. and that's fine, as long as they are honest about it.
Yess I love this podcast so much!!
Your episodes are a great follow up for support group calming and informative
It reminds me of the energy drink prime that Logan Paul promotes on his Channel. My friend used to work in a supermarket and once Logan Paul started talking about this energy drink it just kept selling out. Energy drinks are so full of sugar. Is this ethical to be telling children to go buy something so addictive? We all know he doesn’t need the money. Love deep conversations ❤️ thanks Alyson for sparking these conversations
Yeah it’s a bit disappointing to hear that the content creators in the award show that Alyson was at, didn’t really socialise face to face but with their phones. It makes me feel that the olden days were better than now tbh where no one is socialising much anymore…
Thank you for this podcast!
Great as always Alison. Thank you for sharing. My daughter is 10, she says she wants to be an actress, she's been studying music and theater for a few years now and we are still waiting for her to decide when she's older. We will support her, but I can't see myself posting or creating a channel for others to follow my young daughter. These series enlighten me and I feel even more sure of my decision. ❤
Girl, your voice is so nice to listen to
Thank you for another great episode, alyson
Thank you for another great video x
i am so in love with your curls 😍 it suits you so well!
I am really tired of how you can't watch anything no matter what, it's interrupted by a product sale in the middle of your video. while i understand it, it still is so annoying. one day movies will be interrupted by a commercial 😄 it's just too much. and then now, most yotubers have another website, either OF or Patreons. and we as consumers willingly pay, to watch - usually it's watching someone watching something else - so you can FEEL like you aware watching it together with a "friend" ... but you are just watching someone else - and getting to know them, but they don't even know your face, yet you are personally paying their rent. like what? it's just such a weird world we live in when you think about what it really is.
and as the person having the patreon, you can literally LIVE by having a patreon. do you really feel fulfilled by just watching movies, and having people watch yo udo that? you're not getting up and being active. you are just sitting there on your bum. must not be fulfilling. which just leads to more of this societal problem that we are all just becoming lazy drones. why go out and get friends? watch them instead. why have a relationship? have a "relationship" to the OF person you are subscribed to.
it makes me sad.
I don't care for sponsored content because I have no money to spend on anything more than rent, food and school materials, and I don't mind, I love my life.
I know this is hard for u but it’s genuinely been the most interesting experience to listen to ur points
I applaud your bravery! And you're an eloquent speaker. Furthermore your outfit looks comfy and cute. ❤
My honest responce is how much were they paid to tell the general public how much this is "AMAZING" and how obsessed they are with it. Is how I really feel about #ads or #sponsored. It actually makes me want to NOT buy it.
And now we all need a "I've never lied about the cheese" shirt 😂
Wow I didn’t realize that this was just just posted. Hi Alyson, I am proud of you. ❤
Very surreal to watch the preview for the next episode and have a toy ad immediately play 😂 My brain was like woah Alyson how’d you do that
Ha! I definitely didn’t do that! 🫨
Is that a pearl jacket you’re wearing? Makes me feel more comfortable wearing mine! You look amazing! Thanks for these weekly episodes, I look forward to them💗
I think standards should differ from person to person based on their status, following and power. I do expect someone who can afford to say no, to be conscious about what they are advertising or someone who brands themself a certain way. And of course there a probably company’s that no one should really feel comfortable about promoting. But I don’t sweat small creators just trying to make a living..
I love the last half of this video, really insightful. I think it depends on a number of factors such as the type of content they make and who their audience is. Example: An adult who generates younger audience I'd say should be more responsible with their content. It's really no different than behaving/being a role model around children.
What is your stance on this? What if we reframe this to mindfulness? How to present a more mindful approach to social media and content creating. 99% of the time we're not mindful of what we do online.
I personally think it's their choice in what they do with their page and with that said I think it's also important to stay informed by doing our own research and stay self-reliant with the knowledge/expectation that influencers will endorse products to make money. But when we're talking about a younger audience now that's a different story. A reference point and/or some kind of marketing course to give them a foundation to start off with this way they're armed with knowledge or some kind of age restriction in place for sponsored content (that also impacts companies reaching out to them).
Is it me or are ads a new addition to your series?
Do influencers use Patreon as a way to allow them to be more selective of sponsors?
I heard an influencer say it matters if you skip the commercials. They don't get the same benefits, so I let the commercial play and take care of a chore, so the influencer gets paid, but I don't have to watch.
I appreciate this question. I’m sure different influencers have different reasons for starting Patreon, but I know several are trying to use it as a strategic way to be more selective with sponsorships, yes. (..Or to have “consistent” income.) However, we as consumers have been trained to get content for free, so it’s hard to get people to pay for their regular media subscriptions AND yours on top of it (since the influencer’s content typically doesn’t “compare” to the breadth of options you get on Netflix, etc). //// It is true that lower viewership on sponsored content ends up working against the influencer. It’s sort of like the brand looks at you and says, “You failed the test. No one bought our product. We won’t work with you again.” (..Even though we’ve named that hardly anyone wants to watch ads no matter how compelling they are..) And then the “bad data analytics” from your post makes the next company question your hireability. So, it becomes an interesting double-edged sword to have the fortunate opportunity of a brand deal to help sustain yourself, yet potentially negative consequences (from your audience AND the company) on the other side… // As we said, most people don’t graciously sit through ads like you (thank you.. I do the same for my creator friends for this reason, but still feel like my gesture is so small compared to the larger issue). It’s ironic how our society consumes and demands so much (free) media, yet 98% of actors/creators can’t earn a livable wage from it alone and have to have several other jobs. I realize this isn’t only happening for actors. So, I feel an ache about the reality that more and more people are maintaining 2, 3, 4 jobs just to make ends meet.
This is very interesting.... I hope this gets as many view as the others topics.
Thanks for all the info Alyson. I've learned so much and am learning a different set of things to think about when it comes to media and kids and people in the media. I'm genuinely curious. What can I as a audience member do to help fix the broken system when it comes to the system running the show?
I look forward to watching your videos
Hello Alyson! To answer your question regarding “influencer should be responsible for what they promote?”
My honest thought is that yes an no. I feel the answer to that question has such a gray area where I feel both the people offering the deal and the influencer are responsible but more of the company who owns the product.
Like you mentioned there isn’t a lot of time for them to do their research, but I guess one can use their judgment. I’m not an influencer to know the pressure they go through.
To add to your comment. I think it's important for us to use discernment rather than rely on influencers to do the research and ensure the product is authentic or "on par." If they choose to promote a product without research then that's their choice to make. I always rely on myself to do my own research with the expectation that many of them will likely endorse a product to make money, however, I can't say the same for young people since that's an entirely different category. Is the lack of time a means to "pressure" influencers into saying yes similar to marketing tactics? The less time you are given to make a decision the more you are likely to say yes. Maybe an online marketing course for young influencers or a reference point will make a difference? That way everyone is informed and "armed with knowledge."
@@Evolutioninthestars I agree.
Temu: i've unsubscribed from several channels bc they have partnered with Temu. before doing so, i voiced my concern several times in their comment sections. my concerns were not acknowledged. it's a shame that some people prioritize human capital far below lower priced merchandise. it boggles my mind & breaks my heart
Something I do is click on a video and if I like the person or the message of it but I don't want to watch it at the moment I slide the time to the end so that person gets a time stamp that shows up in their statistics. I don't know if that is helpful in boosting the video but I think I heard that you guys can see how long a video is watched and it affects the content boost from CZcams. I also do this on TikTok too. 💚
💝me interacting with the algorithm cause Alyson and the podcast are gold to me. and return to darkness....😶🌫
I’ve never purchased anything sponsored. I skip ads. Influencers are promoting the same products anyway.
Omg I’m so early. Yaya I’ve been waiting :D
Glad I'm here, though the lights are a bit low, I'm pretty boring this hour ... but you ain't 😮😊
If wielded correctly, I feel like the Patreon model can be the end of corporate sponsorship monopolies
*i kno ur in the comments a lot, but im a 25yo man, i dont expect u to read this i just wanted to get my thoughts out. ill keep watching ur series regardless im just beepotalkin down here*
i really appreciated the start of this series but... i feel like as it goes on, all these topics have gotten really surface level, and are less a critique about the effect hollywood has on child actors/influencers and is more just... really basic explanations about these related things?
there obviously is a balance between how the vocal minority of the internet reacts to poor sponsors and an influencers own accountability for the sponsors that they take- i think any level headed netizen is consistently at odds with the vocal minority and i know i am personally upset when a content creator is forced to bend to unrealistic standards because of them, rather than be allowed to stand their ground and be human like they usually are. At least for me... cc's need to make money. i am very poor- i dont have 12$ to spend at a movie theater once a month, let alone 50$ every month to support every patreon i wish i could. i am happy to see sponsored content, because i kno that's a big business giving my artists/video essayists/influencers the money that i don't have so they can keep doing what i love from them. (plus if getting 20% off of dove soap i already had on my shopping list supports the cc i will be happy to use the link instead of waiting for my errand run B) )
i have seen the internet get riled up over a particularly bad brand deal, and i have seen the other end where a brand disavows their work with a specific influencer after learning of their past behaviors. but if you already have a big enough following to get a sponsor... I feel like you probably have a dedicated fanbase to not lose too much from a controversial sponsor. Either way, the fear of being canceled is a real one I've seen different cc's handle in different ways, and getting a broader recognition from a sponsor is a very big trigger for these anxieties (the wider internet will often act different than an individuals own fanbase- theyre strangers. they dont kno the social mores created within a dedicated audience)
i just personally feel like the much deeper conversation around sponsors has much less to do with,, the fact that they exist,,. and, how and why they work, and much MORE to do with the individual communities around each influencer, how they create expectations for their sponsored content (because yes, influencers with a dedicated community HAVE control over their community and what they say is routinely proven to matter inside each community), how they+their community react to these things, and how they handle a vocal minority outburst for controversial sponsors+how that can change their community reactions going forward.
maybe im the minority here because im an adult and kno that when someone says "thanks to our sponsor today, raid shadow legends" that they dont give a shit about raid shadow legends (because no one does,,) they're just getting their paycheck. i could be off here, who knows, i just feel like this was surface level when theres a lot of deep, tricky social aspects to pick apart especially when sponsors can sometimes deal directly with pitting an influencers own dedicated community against a broader internet's opinions. ive seen adults make a mess of this and spoil their community because they care too much about the vocal minority- i cant imagine what itd be like to be a kid in the middle of this :(
Ads feel like unrelated filler content. Like an obligation.
It would be like if a traditional news show had to set aside 5 minutes to talk about a specific type of tree, and they do this every show
Regardless of how seem less the transition or how funny the ad, it’s still not very relevant to how I’m currently viewing and enjoying my media.
It becomes wastage, and will be avoided even if I like the creator
It’s just feels like useless filler media
Can they make it more relevant? Can the creator be more convincing? Sure. But if they do too good of a job then they’re probably being underpaid by the sponsor, or that sponsor will go away wanting more from other creators and cause pressure for mor of these spots that it dilutes the relatability
You should read An Absolutely Remarkable Thing by Hank Green. It is about exactly this- the responsibility that comes with fame in the age of the internet. It is sci fi and relatable and it is incredible!!
Mostly I hate the sponsored segments, and usually I skip right on over it ESPECIALLY if it's a sponsor that has been all over the place already, or if the product is just not relevant to me at all. Sometimes I give it a moment just to see what it is. But no, I have never bought anything because of a sponsored segment in a video.
To be honest I often feel like the more advertisement, the more overpriced (or maybe even scamy) the product probably is. Because if you put that much money in to advertisement... well the money has to come from somewhere!
That said, it's not that I don't understand why people do it! Yeah, if you can make a living doing what you love if only you promote some products (that hopefully you have actually tried, researched and loved yourself!), then I guess why not. But it IS annoying! 😉
Interesting questions raised. While I have instinctive answers to some and some of those answers I believe are based on being the kindest I can be to people and the planet (guided by all the learning I'v done through the years, which will always be flawed and incomplete) I believe, in having the discussion and finding make-do answers, one of the biggest things to keep in mind (always?) is empathy, on all fronts to all facets, circumstances, people & other 'ingredients' involved, for as much as it keeps you (and others) mentally able to keep going and exist. I hope that came out as kind and unproblematic (maybe useful?) as possible. x
oh, ... and keep up the informative, kind and well thought out work! (But don't feel like you have to, please do you, and I hope you find means to be kind to yourself) the videos and topics definitely feel important to me and hopefully others. x
I really appreciate that these videos exist and that they are so thoughtfully created. If I may ask, though, could you maybe be just as thoughtful and careful about your subtitles? Sometimes they're cutting apart the sentences in ways they shouldn't be or they're segmented really oddly, leaving really really short subtitles. I know it's a detail to the production but it would mean a lot for people who actually use them to be able to read them comfortably.
I’ve done a vidcon - surreal is the right word.
if ppl does ads like how Ice Cream Sandwich/TomSka does it, ppl will not skip it
I see the ad as just a way for person the make money. I skip the ad unless its something that actually looks interesting
I don’t think it’s asking too much for an influencer to google a company before advertising them to thousands or millions. If they can’t do the bare minimum maybe they should get a different job.
Another great presentation Ms. Stoner. It's not easy out here for real...making a living as a social media "influencer" can be so tricky. Such an approach to social media isn't for everyone...well not for me at least. I'm not saying that anything is necessarily wrong with being an "influencer," but for me, I would not want to be in a position where I have to compromise my values to survive (Romans 6:16). Even worse than that, I would not want to be forced to lead any little lambs astray by promoting things to them which are demonstrably bad for them (whether or not they're aware that it's bad!). I just can't do it...I don't know that I have any practical skill to share which can draw a mega following and I'm not an entertainer by any stretch. I soberly consider my limitations... I believe if you can't pull off either of those, then sticking to building up special interest communities, with a clear conscience, like Jidion/Gideon for example, and being grateful for whatever big or small remuneration MIGHT come (1Timothy 6:6-10) and of course keeping a "day job" (to guard against desperation) , will yield more peace of mind for those in the same boat as me. Less persons feeling forced to promote rubbish to the public from those corporations that are unscrupulous MAY turn the tide the right direction ( who knows??) . I said all that to say that my stance is 'yes"...as an influencer, especially with an enormous following, you do indeed have some responsibility for the direction you steer your ship and where you may take those on board...just my opinion.
My youtube channel isnt what i go by when i say im a micro influencer i go by my tiktok channel.
I think that influencers should not be able to sign contract without a team of lawyers or agents. And that they should have some kind of accountability for the product they push forward, since they 'influence' people to buy they also should have the responsibility if something is not good or harmful to people/animals. I also think that the system is inherently wrong, there's no way one could still have some kind of ethical behaviour by selling products to people, products that are most of times simply unnecessary or in worst cases directly harmful for everyone, including the planet. We should revolutionise the capitalistic system, tearing it down.
If I have extra money to spend (which is rare) I’ll stop and listen to a #sponsored ad - especially if it’s one of my favorite creators.
However - I am a shopaholic and struggle with impulse control, so usually I skip past anything that is trying to get me to buy stuff. Tiktok shop has made it kind of easy to decipher between real content and ad content because the little bar with the orange shopping cart tells me that this video is about a product that I probably will want.
It just sucks that every 3 videos I’m skipping because it’s someone trying to sell me something. I miss going to TikTok and Instagram to view content, not to buy stuff. I’m all for well made and thought out sponsored posts, (my fave creators gotta make a living) but TikTok shop is going to be the downfall of how popular TikTok currently is.