Media Relations Tips: What should your first words be in a media interview?

Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What should your first words be in a media interview?"
Crisis communication expert Gerard Braud presents The BraudCast -- a CZcams show providing crisis communication examples, crisis communication case studies, and how-to tips for crisis communication plans to help businesses navigate communicating effectively during a crisis. Videos include expert media training tips, spokesperson training tips, social media strategies, and communication skills to help you manage crisis communication with live broadcasting, media interviews, customer communication, and reputation management.
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[@noahwashington5]

4:40 “the more you can script, the less you will slip” would’ve been a great one liner 😂

[@situationhub4927]

That is a great one liner Noah. I'll use it and give you credit.

[@WilliamWAme]

thanks for the opportunity provided here. Its been a fantastic experience

[@pleaseNthanx]

This was sooo timely for me. God bless you..new subscriber

[@saifbamadhaf9705]

excellent, preamble is key starting point.

[@conning-ch4ql]

wow, this is the BEST tips

[@gordonriley4297]

Great timing, thanks 👍✅

[@EnjoyingLife2024]

TY for the tip!

[@whotube357]

Great video

[@TheBraudCast-GerardBraud]

Thanks!

[@rogiervantilburg3440]

Thanks for this tip. It also buys you time to think about your actual reply, l guess

[@TheBraudCast-GerardBraud]

Correct. You can still say something worthwhile and intelligent, while formulating the rest of your honest answer.

[@QueenYak]

good stuff

[@dagwould]

The producer should tell the talent: 'the host will greet you, then straight to the first question. Don't waste time with greetings or thank you, this is not a social meeting, it is a stage performance.
The producer should also remind any newbie that the questions are for the audience, so you might think we know the answers, but the audience won't. Keep that in mind. You are playing to the audience, not the interviewer.

[@ebrimabaldeh6078]

Interesting

[@erri4433]

Comment under this one if you feel like a deer in headlights when put on the spot. 😅

[@Sharonimouks]

How come I didn't understand one thing he said? Too scientific

[@soyeons-veggies]

The basic tool he’s teaching is to have a 10-second, agreeable spiel that generally outlines context.
So say you’re getting interviewed about a new product you’re selling at your shop, and the interviewer asks why someone should buy it. Direct answers (“you need it”, “I want to make money”) will rub people the wrong way. So give context first: “At my shop, we sell a lot of paper towels. We’re very proud to be adding this new type of paper towel to our line up to offer customers more choices in their shopping.” And then you get into the actual answer.
For a politician who made a controversial vote, it might be “I have served my constituents for x amount of time, and in that time I’ve met those who supported me, and those that did not. I find it equally as important that I make both of their voices heard, in as many matters as I can.” No matter what hard question is asked, the “preamble” technique will work for any of them. You may want to prepare multiple, or figure out how to rephrase the same one in many ways if you’re going into a tough interview.
That was my takeaway, at least.

[@Sharonimouks]

@@soyeons-veggies thanks for sharing. Clear, concise delivery.

[@theresamiller4646]

Wow, I'm glad that chemical plant wasn't built!