Amplifying Brands and Building Trust, with iHeart Raleigh President Michael Burger

As President of iHeartRadio Raleigh, Michael Burger works with clients to find the right sponsorship fit on iHeart's radio channels and over 1,000 podcasts. But that's just a small part of what iHeart offers - and it all starts with understanding a company's goals.
Today, Michael delves into the challenges of capturing consumer attention in a fast-paced digital landscape, offering strategic insights on emotionally engaging branding and finding the right audience. Whether it's working with global enterprises or local businesses, Michael and his team are dedicated to delivering creative solutions and helping brands tell their stories effectively.
Today's episode is filmed at the ⁠⁠Earfluence Podcast Studio in Downtown Raleigh.

[@todd.westra]

Understanding a company's goals is crucial in any branding strategy, and Michael Burger's role at iHeartRadio Raleigh seems pivotal in achieving that. The combination of radio channels and podcasts for brand exposure is brilliant. Can't wait to see how they continue to innovate!