Baloise Session Backline Blog: Meet our CEO Beatrice Stirnimann

Her heart has been with Baloise Session for 30 years. In the latest edition of our backline blog - brought to you by AMAG - CEO Beatrice Stirnimann provides rare insights into the everyday life of a festival director. Accompany her as she explains how she puts together a programme that meets the tastes of the audience as well as her own high standards for good music. Discover which acts she finds particularly inspiring and how she manages to create a unique line-up every year.