Auto-By-Tel: The Most DELUSIONAL Super Bowl Commercial EVER

The first dot com company to advertise at the Super Bowl was way in over their heads, and in hysterical fashion, I might add
Calling yourself the next 1984, as in, maybe the greatest Super Bowl ad of all-time, and one of the greatest advertisements of all-time, period. Spending $2.5 million, or over 25% of your revenue (not profit), on the spot. Moving the goalposts significantly when the ad gets panned for being bad. You won't believe the story of Auto-by-Tel's disastrous Super Bowl XXXI ad campaign
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