Qualitative Data Analysis 101 Tutorial: 6 Analysis Methods + Examples

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  • čas přidán 7. 06. 2024
  • Learn about qualitative data analysis (QDA) and the 6 most popular qualitative data analysis methods in this simple tutorial. We explain qualitative content analysis, thematic analysis, discourse analysis, narrative analysis, grounded theory and interpretative phenomenological analysis (IPA) in plain language. Learn about the purpose, strengths and weaknesses of each method and how to choose the right qualitative data analysis method for your dissertation, thesis or research project.
    Qualitative Data Analysis Methods 101: Overview
    00:00 Introduction
    02:03 What is qualitative data?
    02:46 Qualitative data vs quantitative data
    03:25 Is qualitative analysis easier than quantitative analysis?
    04:36 The 6 most popular qualitative data analysis methods
    05:17 Qualitative content analysis (content analysis)
    07:58 Narrative analysis
    10:17 Discourse analysis
    13:01 Thematic analysis
    14:55 Grounded theory
    18:04 Interpretative phenomenological analysis (IPA)
    20:37 How to choose the right qualitative analysis method
    22:55 Recap
    For more information about qualitative data analysis and methods, visit gradcoach.com/qualitative-dat....
    KEY RESOURCES:
    FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
    ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
    COMPANION POST: Qual Methods 101 - gradcoach.com/qualitative-dat...
    1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
    ADDITIONAL RESOURCES:
    Qualitative coding - gradcoach.com/qualitative-dat...
    Thematic analysis - gradcoach.com/thematic-analys...
    Content analysis - gradcoach.com/qualitative-con...
    Discourse analysis - gradcoach.com/discourse-analy...
    Narrative analysis - gradcoach.com/narrative-analy...
    Writing up qualitative results - gradcoach.com/qualitative-res...
    The Grad Coach blog - gradcoach.com/blog/
    If you have any questions about qualitative data analysis, leave a comment below. Also, leave a comment if you’d like to request a video about a specific analysis method.
    For 1-on-1 private help with your qualitative data analysis, check out our coaching services at gradcoach.com.
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Komentáře • 572

  • @zainabalmatar7302
    @zainabalmatar7302 Před 2 lety +192

    I love how clear she speaks. I am an international student and I need such as this video. Thanks Emma!!!

  • @londekamasinga7373
    @londekamasinga7373 Před rokem +18

    Out of all the videos I’ve watched regarding to QDA, this video was by far the most descriptive. Thank you so much for such content and how you take your time explaining. I look forward to watching more videos.

  • @leduydat7098
    @leduydat7098 Před 2 lety +28

    You help a beginner like me choose the right analysis method. It's clear and informative for me. Thanks Emma!

  • @kabband
    @kabband Před 3 lety +4

    Well this was uploaded at pretty much the perfect time! Thank You Emma and Grad Coach!!!

  • @smartxalex5719
    @smartxalex5719 Před 2 lety +32

    I'm a quantitative researcher who has found himself having to take a course in qualitative research. The level of subjectivity I associate with qualitative research makes it difficult for me to absorb a lot of the principles of qualitative methods but you've done a very good job making it digestible. Thank you.

    • @GradCoach
      @GradCoach  Před 2 lety +2

      Thanks for the feedback :)

    • @bachraali3711
      @bachraali3711 Před 2 lety

      please i need to clarify things as I am doing research. I m stuck in which method to analyze my data

    • @fwarejoyner
      @fwarejoyner Před 2 lety

      @@GradCoach mm

  • @aguspaulsetiawankaban404

    This is one time in my life, I see none click, unlike button! Thank you for the great video!

  • @ronti2492
    @ronti2492 Před 2 lety +3

    Really excellent delivery and presentation Emma. No one 'ad libs' a quality presentation like that. I am sure quite a few hours of rehearsal went into your presentation, and it shows- well done!

    • @GradCoach
      @GradCoach  Před 2 lety +1

      Glad you enjoyed it! Yeah, we put a lot of work into planning the content and structure of these videos :)

  • @seemajaiswal7500
    @seemajaiswal7500 Před 2 lety +7

    Can't thank you enough Emma!
    Nobody could make me understand so easily.
    Each single video on this channel is immensely helpful. 🙏

  • @charleneroses
    @charleneroses Před rokem +2

    Excellent job on the video presentation; I'm so new to academic research, and this video helps me understand what to do for my methodology chapter. Thanks Emma!

  • @Cuchulainn42
    @Cuchulainn42 Před 2 lety

    Very well laid out and organized, Emma spoke clearly and was easy to follow. Thank-you.

  • @DavidWilson-im6mz
    @DavidWilson-im6mz Před 10 měsíci

    I have been really struggling with thematic analysis, coding, and different data types. These videos are great

  • @NASAKYCHAIRMAN
    @NASAKYCHAIRMAN Před 2 lety +6

    This video is one of my homework assignments in my doctoral program. Definitely enjoyed the video'!!!

  • @abumoe
    @abumoe Před 4 měsíci

    Thank you. Thank you. This is a very helpful guide in writing qualitative analysis. I was writing my thesis in wrong analysis method till I found this on last minutes. You are live saver...thanks

  • @adamaruthsesay9295
    @adamaruthsesay9295 Před 2 lety

    It's my first time dipping into Qualitative data analysis and I love it
    Thank you ma

  • @johng5295
    @johng5295 Před rokem +1

    Emma, thanks in a million! Very well explained. This is the nth time that I am watching this again. Great content. Awesome. I couldn't find this explanation--simply put anywhere else. “Great teachers are hard to find”. Grade: A++ 💥

  • @frederikakleinert3279
    @frederikakleinert3279 Před 2 lety

    I found the information very useful, and enriching, as international PhD student. Thank you

  • @jessieporquedo1291
    @jessieporquedo1291 Před 2 lety

    I watched this for our qualitative study, thank you so much

  • @kelzangphuntsho1071
    @kelzangphuntsho1071 Před 24 dny

    I wish you taught my research subject. It's too good to miss out on these videos. Thanks a lot, EMMA!

  • @sumonroy943
    @sumonroy943 Před 2 lety +5

    Your explanation is very specific, easily understandable and meaningful. Thank you for your very rich tutorials, it was very helpful for me.

  • @ichsanichsan9987
    @ichsanichsan9987 Před 2 lety

    Thank you ema, what a clear speaks and simple explaination you have given to us! 👍👍👍

  • @strawberrycloud824
    @strawberrycloud824 Před 3 lety +352

    I watched this at 1.25x speed. You're welcome :)

  • @Yohannes68
    @Yohannes68 Před rokem

    I watched it and it provided me a lot of information regarding th3 QDA. THANKS

  • @waheedakhan4734
    @waheedakhan4734 Před 2 lety

    Valuable information Emma. If only I knew this when I started my Masters.

  • @eokaila
    @eokaila Před 2 lety

    Thank you very much. Just what I needed, and nothing more.

  • @chalachewandargie368
    @chalachewandargie368 Před rokem

    I love the way you presented; simple and straight forward.

  • @GradCoach
    @GradCoach  Před rokem

    FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
    FREE EXPLAINER: How To Write Up Qualitative Results - bit.ly/43iOm76
    ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
    1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

  • @adanemedhanit2851
    @adanemedhanit2851 Před 2 lety

    Thank you very much for your invaluable support.

  • @temesgenoljira427
    @temesgenoljira427 Před 2 lety

    Grad Coach. Your humorous approach of presentation make me the concept clear for me. Thank you. Thank you!

  • @parinayamjal5768
    @parinayamjal5768 Před 2 lety

    Wonderful explanation by Emma!!

  • @abebearka6205
    @abebearka6205 Před rokem

    I am from wolaita sodo university, Ethiopia & useful video for beginners. Excellent lecturer er & 10Q! so much for your clear explanations.

  • @ukrainesupport8013
    @ukrainesupport8013 Před 2 lety

    well put together and delivered. Thanks

  • @MonjiGhanem
    @MonjiGhanem Před 2 lety +1

    Very helpful video. The way you explain the concepts is greaaat!
    Thanks

  • @kufrefrank6991
    @kufrefrank6991 Před 12 dny +1

    You are a good coach. You really simply concepts

  • @KC-10
    @KC-10 Před rokem

    Emma, THANK YOU! You have been really helpful

  • @ivymartha4908
    @ivymartha4908 Před 2 lety

    i really love how you teach, i even smile while watching

  • @AkmadAndil
    @AkmadAndil Před 3 měsíci

    I thoroughly understand the use of 6 methods of qualitative analysis.

  • @zahiruddin3858
    @zahiruddin3858 Před rokem

    It's Marvellous. Thanks, Ema

  • @pedrojayectin9662
    @pedrojayectin9662 Před 2 lety

    Thank you very much for the comprehensive lectures about QDA's Big Six.

  • @aliwhyteja
    @aliwhyteja Před 2 lety

    I find this videos easily understandable. Well presented. Thank you!!!

  • @aftabhussain5858
    @aftabhussain5858 Před rokem

    clearly explain in a simple way.God bless you people for serving research community

  • @SuperNurti
    @SuperNurti Před 2 lety

    One of my fav channel for research insights. Thanks Emma

  • @maramemad1223
    @maramemad1223 Před 2 lety

    very good way and speed of delivering the ideas. Thank you so much

  • @dammikaadhikari4464
    @dammikaadhikari4464 Před 2 lety

    This provides brief description about qualitative data analysis. keep going good work

  • @etsehywetgedlu9989
    @etsehywetgedlu9989 Před 2 lety

    Thank you so much for the clear explanations. It would be great if you can do part on QCA as well.

  • @donjohnson5757
    @donjohnson5757 Před 2 lety +1

    Really enjoyed this instructional video. In the 1980's I was working on my MBA. Had two occasions to use this type of analysis. One for my small business to develop[ a pricing model. Thanks Don Johnson

  • @tausifmulla
    @tausifmulla Před 3 lety +2

    Two reasons I watch Grad Coach videos. First for Emma 🥰 and second for quality content.

  • @Alazzam.malek89
    @Alazzam.malek89 Před měsícem

    Great video and very deep and informative explanation. THANK YOU :)

  • @antondoublet5870
    @antondoublet5870 Před rokem

    Very clear, it makes it look so easy.

  • @anastasiakolyada950
    @anastasiakolyada950 Před 2 lety +14

    I wish they had explained it like this at my university =) Many thanks!

  • @adeolaakisanya9175
    @adeolaakisanya9175 Před 2 lety +3

    What a way to demystify QDA. Very useful for beginners. Thank you, Emma.

  • @YourExecCoach
    @YourExecCoach Před rokem

    I found this video super helpful for my MBA dissertation, thank you so much !

  • @sulaimanmandoh1345
    @sulaimanmandoh1345 Před 2 lety

    Your video is really useful as it helped me to have a better understanding of qualitative data analysis. I will watch it again, again and again.

  • @OscarMatsiko
    @OscarMatsiko Před 2 lety +1

    i just like the presenter,very precise with straight clear orientation.

    • @GradCoach
      @GradCoach  Před 2 lety

      Thanks for the feedback

    • @kapcholyohighschool3788
      @kapcholyohighschool3788 Před rokem

      Thanks for the insightful presentation. How do we establish the interface between quantitative analysis and qualitative analysis.

  • @propitaslituanas6088
    @propitaslituanas6088 Před 9 měsíci

    Thank you very much Emma i enjoyed listening and watching your video presentation. I learned so many things

  • @sls0970
    @sls0970 Před 3 lety +1

    I’m a student nurse and just starting out on research. Just doing data analysis now and your explanation of thematic analysis has helped me so much. I’m now going to subscribe to your Channel hoping to get more hints and tips. Thank you so much

  • @ladannasirudeenozayashi6832

    A quite commendable presentation

  • @johnboyd1946
    @johnboyd1946 Před rokem

    Awesome video. The simplification of an overly complex subject is very helpful to students.

  • @margarita_suv
    @margarita_suv Před 2 lety +6

    Hi, thank you so much for this useful video! But what is the difference between categories in the content analysis and themes in the thematic analysis?

  • @merceditaalberto7103
    @merceditaalberto7103 Před 2 lety

    Thank you very for this very clear discussion of the different data analysis methods.

  • @Blueberry5140
    @Blueberry5140 Před 5 měsíci

    Fabulous videos, you are a life saver!

  • @shahidhussain1775
    @shahidhussain1775 Před 2 lety

    Your explanation is very specific, easily understandable and meaningful.

  • @georgekennedy1886
    @georgekennedy1886 Před 2 lety

    I thoroughly enjoyed your presentation. It was invaluable. Thanks.

  • @samirahatami548
    @samirahatami548 Před rokem

    It was way forward for me. Thanks

  • @tesfayewondimagegn8940

    Thank you for your good explanation.

  • @theresaekh9561
    @theresaekh9561 Před rokem

    This was amazing!! Thank you

  • @syanda100
    @syanda100 Před 2 měsíci

    For two to three minutes, I listened to you telling us what you will do. We in the world of speed, we need you to get to it quick

  • @mamangiri1829
    @mamangiri1829 Před 2 lety

    Thanks from India..simple based explanation.

  • @jannatulnaiym6239
    @jannatulnaiym6239 Před 2 lety

    Wonderful discussion,Thank you Grad Coach from Bangladesh.

  • @DanielAnsah-zq9ve
    @DanielAnsah-zq9ve Před měsícem

    Wow! Knowing how I will go about with analyzing my data was quite tedious but you've made it very simple and easily understandable. Thank you

  • @user-pt1ex5nj8y
    @user-pt1ex5nj8y Před 6 měsíci

    This analysis has helped a beginner to be able to understand the various steps in qualitative data analysis. Getting more into it with other studies, i am sure it will go a long way for me to be able to appropriately carve out myself in method selection. thank you

  • @pamelareeves7527
    @pamelareeves7527 Před 2 lety +1

    Excellent, easy to comprehend. Also entertaining, loved it!

  • @NGOCNGUYEN-uz3ce
    @NGOCNGUYEN-uz3ce Před 2 lety

    Thank you so much. This is a very difficult subject I've ever got in my MBA lesson.

  • @fadiachenni6904
    @fadiachenni6904 Před 3 lety

    Thanks a bunch, u r saving me each time Grad Coach !!!

  • @achrafbenfaida9754
    @achrafbenfaida9754 Před 2 lety +1

    Brilliant way to explain the different methods. I was a little confused but no longer after watching the video. Thanks a lot and keep up the good work 💪

  • @edgardobatinay
    @edgardobatinay Před rokem

    thank you. this is the best video tutorial on data analysis

  • @tewokldeedat6019
    @tewokldeedat6019 Před 2 lety

    Lovely EMMA !!!! All in all with you, from you, and within you is great.

  • @ahmadabdi1124
    @ahmadabdi1124 Před rokem

    Great video with detailed explanations. Thank you 😊🎉

  • @khurramshahzad3026
    @khurramshahzad3026 Před rokem

    Excellent. Teaching My Dear
    Keep grooming❤❤❤

  • @user-tr9ox4wf9u
    @user-tr9ox4wf9u Před 6 měsíci

    good job i love how she explains it

  • @jesusgonzales5
    @jesusgonzales5 Před rokem

    I love your video lectures on qualitative. I learn alot from this.

  • @Gerk141
    @Gerk141 Před rokem

    Such an enlightening video! Thank you!

  • @abdinasirmohamed3598
    @abdinasirmohamed3598 Před 2 lety +1

    thank i like the clear explaination hanks emma we need some video like this

  • @CikguCqin
    @CikguCqin Před 2 lety

    Very informative! Tq Emma & Grad coach👏👏👏👍👍

  • @DrErikaMiley
    @DrErikaMiley Před 2 lety

    This was really helpful thank you!

  • @ollysolly9681
    @ollysolly9681 Před rokem

    Excellent, many thanks!

  • @benevolencetokwe.1191

    Clear explanations, that's great. Thanks

  • @VaChivivekwaChivi
    @VaChivivekwaChivi Před rokem

    That is so helpful. Thanks, Emma!

  • @jonasmbazoryinbil5983
    @jonasmbazoryinbil5983 Před 2 lety +1

    Really helpful 👍

  • @leapresnedi1072
    @leapresnedi1072 Před rokem +1

    Thank you! This video is very helpful!

  • @kalepahpongnaga405
    @kalepahpongnaga405 Před 2 lety

    Thanks Emma for the wonderful explaination.
    Which method is more appropriate to do research on covid19 experience?

  • @luwanda03
    @luwanda03 Před 2 lety

    Thanks...I am looking for a PhD and I have to learn all these things... thank you for that simple and clear explanation.

  • @Genovia816
    @Genovia816 Před 11 měsíci +3

    I've been in the data science/IT industry for over 15 years and this is the first I am encountering a name for the methods which is extremely strange because I have used all of them at some point in my career as a IT professional and can give examples of each related to the work I've done. So crazy that even though you have NO theoretical method, you still are following the same methods without realizing it. Just goes to show that you must keep an open mind in everything in life if you want to find real true meaning to life or situations.

  • @moghira1
    @moghira1 Před 7 měsíci

    This is more than excellent explanation of such difficult topic.
    Thanks a lot

  • @tasneemali4970
    @tasneemali4970 Před 2 lety

    Thank you Emma. You are a great tutor . Your voice has such clarity. Excellent service to tertiary students.

  • @princeteye113
    @princeteye113 Před 2 lety

    Thanks for the explanation it has really boosted my confidence in writing my upcoming dissertation

  • @fedhesatadese5801
    @fedhesatadese5801 Před 2 lety

    I love her explanation. she must be a professional in the field.

  • @jenniferlangoya6538
    @jenniferlangoya6538 Před rokem

    That's great.Thank you Emma.

  • @dianajeancadelina4840
    @dianajeancadelina4840 Před 2 lety +1

    .wow...this is a big help for everyone...

  • @smolfrenchbean
    @smolfrenchbean Před rokem

    Helped a lot, thank you!

  • @thementalwellbeingcollege
    @thementalwellbeingcollege Před 2 měsíci

    Thanks very much for such a clear, succinct but insightful video. This has really helped me in preparation for running my own first Qual study!