H&M is turning old clothes into fibers using a machine called “the loop.”
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- čas přidán 4. 05. 2023
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"H&M, one of the biggest driving factors in fast fashion and cheap clothing does the absolute bare minimum to look good and placate the masses." There, I fixed the title for you.
Thank you for commenting that. This vid is literally propaganda. H&M continues to be one of the worst offenders when it comes to fast fashion.
@@sierramay5934 Yeah, as soon as I saw this I was like "Not today, Satan." 😂😂
I feel like fast fashion is more of the user than a producer. I have h&m shirts too and they last really long.
@@sierramay5934 😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊
A colong would bring your comment to a whole new level
I saw the longer video - this is a tiny experimental project that still involves massive amounts of manual labour because it lacks dedicated machines for many steps of the process, and even with ideal conditions, it can't produce textiles of fully equal quality to new cotton. I certainly would not take the idea of H&M trying to solve the problem of textile waste to any noteworthy degree seriously (that's like those oil companies pretending to fix climate change with their idiotic carbon capture projects), but it still is a good thing to research and hopefully develop some concepts for proper automation to make textile recycling economically viable.
though in reality, like with almost all recycling, it is going to turn out to be downcycling into products that have lower requirements for material quality. so H&M calling the machine or the project a "loop" is ridiculous, nobody with any basic knowledge of recycling thinks that you can remanufacture textiles in a fully circular way.
It's a start. Hopefully some of these Fast Fashion companies will find thr solution as Fast As They Can.
@@robertlee8805 hmm
They aren’t even recycling 1% of all the clothes they make.
Inventing fast fashion and green washing since 2000
Create the problem and sell the solution
Selling clothes isn’t the problem though, it’s cheap fast fashion clothes.
50,000 years for just one week’s worth of clothing from the textile market. There’s no way we can solve this issue if fast fashion brands continue to create clothing of low quality that is discarded every year because it’s out of fashion. What if these companies were to take back last year’s clothing and refashion and overdue it to create some to big new? Would that help?
Reused fibres are shorter, shorter fibers make for less qualitativ fabric. Because longer fibres can be woven tighter and with a smother finish, the fabric will be longer lasting.
Or you know.. just quit the whole fast fashion thing.
Dw it will only take 50000 years to deal with it. . . Kind of
I mean, you can't just not make clothes.
@@stayotter They can still make clothes, they just have to make them better quality. Their clothes don't last very long 😬
@@stayotter I'm pretty sure there's enough clothes in the world as is. The problem is that companies like H & M and Zara make clothes you wear once and throw in the bin. Or ship to a much poorer countries and have them deal with them.
@@Tamperkele ur last sentence is quite a good idea!
Marketing stun lmao
Greenwashing as f
I buy fast fashion but then I wear it for decades.
In other words, "I'm shirtless for decades"
Yeah that’s how most people do it. Most can’t afford luxury brands or sustainable brands.
Some of crumbles within 2-3 washes, the fabric is like napkins.
Try to stop waterfall by standing in there with stove that can evaporate the water like when boiling it for tea
and make statments it'll help
Good job sir
In Denmark they usually just throw out of season clothes in the trash
I thought that was a snake
Amazing work. Thank you for the update, Insider..!!
Great idea
This might be a great approach for the mess that was created in Chile!
How to make someone throw up number 1😂
Anyone knows abt a longer video of this
Pointless. Just buy less clothes. It’s not the fault of corporations. It’s the fault of the people buying first hand clothes. Vinted exists.
Eu com uma máquina dessa resolveria um grande descarte de roupas que vão pro lixo diariamente, poderia ter uma dessa em cada cidade ou estado.
How much does the loop cost?
too much unfortunately
Well they certainly make enough to fund it so don't see the point of your question
@@revv2490 My point was that the general public can't afford one. So they're not really helpful to saving the planet from waste.
@@brynda2150 well the general public might not need it though . Even if the few huge companies could afford the loop,it still would help at a large scale.
📈
We love this, and we want more of this!
So you’ll be wearing murder clothes that didn’t make it to evidence🤦🏾♂️
I was thinking this! I don’t wanna wear dead people’s clothes 😫
You cant mix certain fibers- tensile strength must be very close etcetera-- maybe tou could make paper?? Insulation?? House wrap??
Now that’s Environmental protection!
They made the junk clothes i have abercrombie clothes 30 years old h&m u cant even wear 1 time befor they are tearing
U look at a pair of h&m clothes and they desolve
Well if women would stop spending 90% of their income on clothes they might wear twice there probably wouldn't be so much fabric rotting in landfills, hmm 🤨
so men dont wear clothes?? 😱😱
@@mfairyx 🤣
H&m makes the worst quality clothing ever pure garbage clothes dont even last 1 time wearing