Why Do We Eat Artificial Flavors?

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  • čas pƙidĂĄn 4. 12. 2017
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    Where do artificial flavors come from? Well whether it’s your average store bought yogurt, granola bar, or even butter, a lot of food we eat today is full of artificial flavoring. Why did this happen? Well it actually has to do with the strange history of vanilla (yes! boring old vanilla) and the human perception of taste. How does it all work? Watch the episode to find out!
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    Written and Hosted By: Danielle Bainbridge
    Graphics By: Noelle Smith
    Directed By: Andrew Kornhaber
    Produced By: Kornhaber Brown (www.kornhaberbrown.com)
    History of fake flavors:
    Vanilla
    theplate.nationalgeographic.co...
    www.businessinsider.com/how-is...
    voices.nationalgeographic.org...
    www.ncbi.nlm.nih.gov/pubmed/1...
    cen.acs.org/articles/94/i36/p...
    www.smithsonianmag.com/scienc...
    www.npr.org/sections/codeswitc...
    www.huffingtonpost.com/2014/0...
    www.alux.com/most-expensive-s...
    Fake butter flavor
    ntp.niehs.nih.gov/ntp/htdocs/...
    www.osha.gov/SLTC/flavoringlu...
    www.cbsnews.com/news/diacetyl...
    Fake banana flavor:
    www.bbc.com/future/story/20140...
    Fake Grape
    firstwefeast.com/drink/2015/0...
    www.businessinsider.com/facts-...
    indianapublicmedia.org/amoment...
    www.huffingtonpost.com/2014/0...
    ‱ How to make Grape Flav...
    www.ncbi.nlm.nih.gov/pmc/arti...
    nadiaberenstein.com/blog/
    Doctoral candidate at UPenn who specializes in artificial flavorings in food (this is her blog)
    gawker.com/the-food-babe-blogg...
    Good examples of things that share the same properties/ingredients but that have multiple uses because they are chemicals and that’s normal!
    Science Babe website
    scibabe.com/
    Organic food market:
    www.ota.com/news/press-releas...
    www.ers.usda.gov/topics/natur...
    Artificial flavorings:
    www.cbsnews.com/news/the-flav...
    www.usatoday.com/story/money/...

Komentáƙe • 111

  • @Red-in-Green
    @Red-in-Green Pƙed 6 lety +89

    Grape flavor tastes like purple. Not grape. Purple

  • @hotsauce3620
    @hotsauce3620 Pƙed 5 lety +47

    It don't taste like grape, but it sure as hell taste like purple.

  • @marisp2588
    @marisp2588 Pƙed 6 lety +87

    Danielle can make literally any topic interesting.. That is a gift 👏👏👏

  • @DrewSprague1218
    @DrewSprague1218 Pƙed 6 lety +34

    What about artificial banana flavoring? I've heard that artificial banana is trying to replicate the taste of the Gros Michel banana cultivar that was wiped out by Panama disease in the 1950s and the bananas currently in the produce aisle are Cavandish cultivars.

    • @KyleZager
      @KyleZager Pƙed 6 lety

      Lost but not forgotten. Cavendish is going the same way too, from what I hear.

    • @KyleZager
      @KyleZager Pƙed 6 lety

      Oh, actually, they put a thing about the Gros Michel (apparently) myth in the sources www.bbc.com/future/story/20140829-the-secrets-of-fake-flavours

    • @KyleZager
      @KyleZager Pƙed 6 lety

      Or not a myth? Man, BBC. Have assertive answers instead of vague but more accurate ones.

  • @dnyalslg
    @dnyalslg Pƙed 5 lety +14

    I just love the presenter, just love her! It's a delight to watch these videos

  • @qpSubZeroqp
    @qpSubZeroqp Pƙed 6 lety +53

    I love this channel! You guys need more subscribers and views because you definitely deserve it!

    • @pbsvoices
      @pbsvoices Pƙed 6 lety +3

      Share with your friends!

  • @Obiki94
    @Obiki94 Pƙed 5 lety +34

    2:14 You’re tryna tell me that this guy is supposed to be 12?????

    • @krakowian
      @krakowian Pƙed 5 lety +6

      the drawing could be done when he was older but the thing is that at the age of 12 he came up with idea.

    • @liltunechijr7273
      @liltunechijr7273 Pƙed 5 lety +4

      😂😂😂😂😂dam puberty use to hit 12 year olds hard back in the day lmao 😂😂💀💀💀💀💀

    • @keeshabrown7353
      @keeshabrown7353 Pƙed 5 lety +2

      Hehehe. I had to do a double take myself. I decided in my mind that picture/drawing was done when he became an adult

  • @KyleZager
    @KyleZager Pƙed 6 lety +72

    Using artificial flavors is better than natural ones. Natural flavors have to derive from naturally occurring sources. While it may sound good, in examples like natural coconut flavor (Massoia lactone), it is extracted from the bark of a tree that only grows in one part of the world. The process of harvesting the bark kills off the tree. The artificial flavor on the other hand is the EXACT same chemical compound, but is made for way less of a cost, is a more pure compound (lower chance of other chemicals), and without as huge of an environmental impact. Not to mention artificial flavors go through a lot of quality control to make sure they're safe to consume.

    • @griffdog8233
      @griffdog8233 Pƙed 6 lety +19

      Kyle Zager same with gmos. Its a shame some reckless compaines have given useful techolgies a bad rap.

    • @orlendatube
      @orlendatube Pƙed 6 lety +6

      Griffdog-I think that GMO aversion was driven by panicky consumers. At least, I remember hearing from individuals about GMO "danger" well before companies jumped on the bandwagon. And some GMO's are not good-like "Roundup ready" ones. They dont die when exposed to roundup, which increases use of roundup, which isnt a great chemical to be using in the first place. Its so indiscriminate-an environmental hazard...nonetheless i eat the cheap produce, rather than the fancy GMO free/organic stuff...albeit, I wish i could afford/find all organic since i dont like the chemicals that are used in conventional farming being in/on my food...

    • @orlendatube
      @orlendatube Pƙed 6 lety

      Kyle-thats interesting to know!! and kinda sad....for the trees i mean...

    • @TheWizardYeof
      @TheWizardYeof Pƙed 5 lety +1

      Exactly!! As Griff said, GMOs are typically healthier as well

    • @nightburststudios2142
      @nightburststudios2142 Pƙed 5 lety +2

      Replicating a naturally occurring chemical compound isn’t unhealthy. It can actually help cut costs and preserve scarce resources. The problem is when an alternate more unhealthy chemical is created or discovered and consumed.

  • @jordang7479
    @jordang7479 Pƙed 6 lety +13

    Watching this while making vanilla whipped cream. I bought a vanilla bean to make something else. It was hella expencive so i decided to soak the remaining pod in some cream and hope it works ;)

    • @hermeticbear
      @hermeticbear Pƙed 6 lety +7

      an old practice was to leave a whole vanilla bean pod in sugar, so the flavor of the vanilla would permeate the sugar. It doesn't make a huge difference, but it does make your sugar jar smell real good.

  • @jiritsu0
    @jiritsu0 Pƙed 6 lety +5

    This is a topic I would really love to hear and learn more about.
    Fantastic video - thanks for it!

  • @sleepysartorialist
    @sleepysartorialist Pƙed 5 lety +4

    “Artificial” banana is actually a synthetic of the flavor of Gros Michel 🍌 which went extinct because Edwardian folk ate them to death. It’s a real fruit flavor we just no longer have access to the actual fruit

  • @jnwoodard8764
    @jnwoodard8764 Pƙed 6 lety +3

    To put it in the words of Mr. Krabs, “MONEY!”

  • @MaryThompson63
    @MaryThompson63 Pƙed 6 lety +9

    Awesome! btw - I love vanilla, and now I know why it’s so expensive. What I want to know is how did anyone convince anyone else to try an artificial flavoring for the first time... I mean, like “Hey Henry, I just mixed up this test tube of something that smells vaguely like grapes. Taste it and let me know what you think.”. (Let’s get Mikey! He won’t eat it, he hates everything.). Plus the whole fact that there are chemicals combinations unrelated to the actual thing but that taste or smell like the actual thing, that fact boggles my mind. Great job!

    • @celinak5062
      @celinak5062 Pƙed 5 lety

      There are a lot of stories of scientists tasting what they made or experimenting on themselves in other ways, pretty reckless

  • @anuel3780
    @anuel3780 Pƙed 6 lety +8

    0:50 I don't blame you; it's a reasonable mistake to make, but I just hate things being in quotes yet it doesn't get an end quote.
    It's the word "ordinary but without the end quote. Uuh.

  • @za012345678998765432
    @za012345678998765432 Pƙed 6 lety +4

    Please make a video about the origin of trade!!
    I suggest reading 'the money game and beyond' if you want to explore this subject

  • @kevindolan287
    @kevindolan287 Pƙed 6 lety +1

    I am very impressed with these informative presentations.

  • @iuaislamf
    @iuaislamf Pƙed 3 lety +1

    Awesome explanations and content

  • @drasco61084
    @drasco61084 Pƙed 5 lety +2

    Love listening to you

  • @LongshotRecordsTV
    @LongshotRecordsTV Pƙed 5 lety +1

    Very informative. Thank you.

  • @beasthunt
    @beasthunt Pƙed 4 lety +1

    This video was fantastic. I'm here from ASU. I'm glad I was sent here.
    "They even found a way to make butter taste even more like butter." I died

  • @janicekhoa8754
    @janicekhoa8754 Pƙed 6 lety +1

    I like this presenter and the topic discussed~ support!

  • @soniquecat4745
    @soniquecat4745 Pƙed 5 lety +2

    It's kinda sad. I actually met a kid who claimed to like strawberries, but when he was given the actual strawberries, he whined they are tasteless and weird. Apparently, when speaking of strawberries, he was talking about strawberry flavored candy and such :(

  • @bjmccann1
    @bjmccann1 Pƙed 5 lety +1

    I can't give this channel enough thumbs-up!

  • @KY_CPA
    @KY_CPA Pƙed 3 lety +2

    I'm so bummed that I'm just now discovering this channel, now that it's already been cancelled. đŸ˜„
    Great shows and great content!

  • @HeySophie22
    @HeySophie22 Pƙed 5 lety +2

    I love this girl that Explains everything

  • @gigakoresh
    @gigakoresh Pƙed 6 lety +6

    Can we use scientific units, please? I am having difficulty using my monitor (being the only inch measured object I know) as reference.

  • @nocontextwhatever
    @nocontextwhatever Pƙed 5 lety +1

    Genuinely interesting!

  • @lacybookworm5039
    @lacybookworm5039 Pƙed 5 lety +2

    There is a great book called "Salt, Sugar, Fat" it's all about why processed foods taste good/are addictive and how the industry works.

  • @estebanhenriquez3491
    @estebanhenriquez3491 Pƙed 5 lety +1

    Cool facts! đŸ‘ŒđŸŒ

  • @PortableKonfidence
    @PortableKonfidence Pƙed 2 lety

    Makes sense. Thanks!

  • @cookingGuitarist
    @cookingGuitarist Pƙed rokem

    Here is the only place I see PBS Origins. I'm not on facebook or Instagram.

  • @alexmckercher3176
    @alexmckercher3176 Pƙed 2 lety +1

    I heard that banana flavour is cheaper to produce with real bananas so what people think of as artificial banana flavour is actually natural flavouring.

  • @tybproductions
    @tybproductions Pƙed 5 lety +1

    Grape flavoring to get rid of pigeons XD This show is great!

  • @illiteratemochi4150
    @illiteratemochi4150 Pƙed rokem +2

    Personally, I dont think theres anything wrong with liking or even preferring artificial flavors. We associate the word chemical with bad, but literally everything is a chemical and is made of chemicals. And why does natural always mean “better”? If it doesnt taste as good, I dont see why you cant prefer the “fake” stuff. I think the main issue is how much of it we eat, and that the foods we associate with aritficial flavors tend to have way more sugar and things that arent great for us in large quantities.

  • @sailordolly
    @sailordolly Pƙed 5 lety +1

    Another reason for wanting to use artificial flavor is because the natural source may contain some undesired property or substance that is difficult to separate out. For example, candy made with the juice of a particular fruit might have a texture different from what is desired (too chewy, too hard, too crumbly, or whatever). Or maybe you want chocolate flavor without theobromine in it (e.g. so that it is safe around your pets), or peanut flavor without the allergen?

  • @cz2301
    @cz2301 Pƙed rokem +1

    Funnily enough, natural, fresh-made almond milk tastes ridiculously like an artificial flavoring.
    Grape video anyway!

  • @karasuthedreamer6353
    @karasuthedreamer6353 Pƙed 5 lety

    Could you please make a video addressing if artificial flavors are safe or not (or if they cause behavioral problems)?

  • @rockerteen8300
    @rockerteen8300 Pƙed 4 lety +2

    Artificial Grape can’t be healthy, but it taste better than real grape, just eat a box of chewy grape flavored lemon heads.

  • @gypsydonovan
    @gypsydonovan Pƙed rokem

    My niece & I have long talked about what the basis for artificial cherry (which we both hate, I had trouble getting her to try cherries as a kid because she associated it with medicine) & grape, which I like but wouldn't consider anything like grapes.

  • @ericad528
    @ericad528 Pƙed 5 lety +3

    But "grape" flavor taste nothing like grapes. It taste like purple.

  • @HavanaWoody
    @HavanaWoody Pƙed 6 lety +1

    what is used to make Watermelon Jolly Rancher flavor They had a short run of making a soda that was to die for .

  • @uncensoredlifestyle7155
    @uncensoredlifestyle7155 Pƙed 4 lety

    Tekwanda did a good job explaining the facts about artificial flavors and natural. You could work on BET

  • @orlendatube
    @orlendatube Pƙed 6 lety

    WHAT is going on at 6:26?! LOL-gonna have nightmares of the koolaid man swooping down to eat me!

  • @tropezando
    @tropezando Pƙed 6 lety +1

    After growing up on artificially flavored/colored corn syrup labeled as maple syrup, the real stuff is so disappointing. It smells lighter, fruitier, and is sweet, but it doesn't have that dark toasty-caramel undertone that the fake stuff does.

    • @SterlingSMtr
      @SterlingSMtr Pƙed 6 lety

      My name is Connor. I'm the opposite well sort of.... Growing up on the fake syrup I use to love it. But once I started real maple syrup I can't eat the fake stuff except if like I'm at a restaurant for breakfast food it taste better with their pancakes....

  • @HumDoodle
    @HumDoodle Pƙed 5 lety

    We don't have grape flavour in the uk, we have blackcurrant.

  • @Mattteus
    @Mattteus Pƙed 6 lety +6

    you very lightly touched on why banana flavoured stuff doesn't taste like bananas, also, you left out orange juice

    • @orlendatube
      @orlendatube Pƙed 6 lety +1

      I would love to see them dive a little deeper, even if it makes the video a bit longer...i love long videos I can play while i do something else (like eat lunch)!

  • @Chaos3183
    @Chaos3183 Pƙed 5 lety

    Do one on artificial food colors

  • @isiahjohnson5418
    @isiahjohnson5418 Pƙed 3 lety

    Okay I’m subscribing lol

  • @fionafiona1146
    @fionafiona1146 Pƙed 5 lety

    "completely opposed", defentletly

  • @Crashoverall
    @Crashoverall Pƙed 5 lety +1

    She is a very good hostess for the show.

  • @procrastius
    @procrastius Pƙed 5 lety +1

    why isn't there a grape flavor of the green grapes

  • @ImyManzProductions
    @ImyManzProductions Pƙed 5 lety

    I want that purple stuff.

  • @AaronOrtiz
    @AaronOrtiz Pƙed 6 lety +2

    Awesome content! Small nit-pick...couldd you try a more colorful background than white? It looks too stark.

  • @gypsydonovan
    @gypsydonovan Pƙed rokem

    Quite the mustache for a 12 year old. I wonder if the drawing could be later than 1841?

  • @NighteeeeeY
    @NighteeeeeY Pƙed 6 lety +3

    american grape and "cherry" (lmao) flavour is the most disgusting thing in the world. please come to europe to taste how it should taste.

  • @BryanLeeWilliams
    @BryanLeeWilliams Pƙed 6 lety +3

    There's something missing from this. I always thought if it came from natural sources it was a natural flavoring even if it was a substitute flavor like vanillin. Also some artificial flavors are the same as natural flavors chemically. The only difference is if say a strawberry flavor is made by combining chemicals in a lab, it's artificial even if it's the exact same chemical compound.

    • @zacharyhenderson2902
      @zacharyhenderson2902 Pƙed 5 lety

      All orders Lemay chemicals come from natural sources. They have to.

  • @LongshotRecordsTV
    @LongshotRecordsTV Pƙed 5 lety

    Wine is the only grape flavor we like.

  • @gnote206ify
    @gnote206ify Pƙed 6 lety

    Castoreum

  • @PunkyPink85
    @PunkyPink85 Pƙed 5 lety

    Cherry! 🍒

  • @Okalani5000
    @Okalani5000 Pƙed 5 lety +1

    This explains why real vanilla tastes better.

  • @jordonperkins8950
    @jordonperkins8950 Pƙed 5 lety

    Blue Raspberry isn't even based on any real food.

  • @dr.doppeldecker3832
    @dr.doppeldecker3832 Pƙed 4 lety

    Natural vanilla actually makes up 100% of the world vanilla consumption.

  • @DC13999
    @DC13999 Pƙed 6 lety +1

    Flavors are colors, everyone knows this!

    • @orlendatube
      @orlendatube Pƙed 6 lety

      Purple's a fruit? The shamrock shake isnt mint? LOL....

  • @lilybaxter5963
    @lilybaxter5963 Pƙed 3 lety

    joel pattius was right

  • @nytom4info
    @nytom4info Pƙed 2 lety

    IFF. Jersey..

  • @liltunechijr7273
    @liltunechijr7273 Pƙed 5 lety

    Pollinate by bees? Sounds like
    It needs to be 💩by the🐝

  • @meganrush532
    @meganrush532 Pƙed 4 lety

    Vanilla or...vanELLA???

  • @lilybaxter5963
    @lilybaxter5963 Pƙed 3 lety

    VANILLA IS HOW U SAY IT NOT VANLALEEEE LIKE COME ON
    DISSAPOINTING

  • @nightburststudios2142
    @nightburststudios2142 Pƙed 5 lety

    She calls it vanella?

    • @ericad528
      @ericad528 Pƙed 5 lety +1

      That's how a lot of ppl in America pronounce it

  • @Asteroid_Jam
    @Asteroid_Jam Pƙed 5 lety

    Real vanilla taste way different than vanillin.

  • @ecamville2928
    @ecamville2928 Pƙed 5 lety +1

    A lot of the issues with natural flavoring are also ethical and environmental--the production and harvest are usually done in countries with very little regulation to prevent exploitation of workers, and very little regulation to prevent massive environmental damage. Oftentimes the synthetic alternative is the exact same chemical that gives the natural thing its flavor, just from a different source. The issue is nowadays people have this huge fear of the word "Chemical", as if chemical=poison when...surprise. Everything is chemical.

  • @Sprnatural100
    @Sprnatural100 Pƙed 5 lety +1

    The real question is, is why those of us in the governmental and health industry have to be so greedy in prices of the official certified organic foods, out there that don't have artificial flavours?
    Answer: Is simply that we don't give a care that we're allowing greed to take control over our lives

  • @ayeyebrazorf7527
    @ayeyebrazorf7527 Pƙed 5 lety +1

    The real question is, at what point people became so dumb and ignorant of basic chemistry, thereby supporting the booming of the marketing, and scamming terms "natural" and "organic", associating them to "safe" while at the same time baselessly dubbing "synthetic" with "chemical" "toxic" and "poisonous" or "dangerous'. This ignorance is a worldwide epidemic affecting unfortunately even politicians. Scientific validity should be mandatory in order to market any food. Same applies to the ignorant war on GMOs.

  • @therealnoodles7638
    @therealnoodles7638 Pƙed 5 lety

    Cheaper to make fake flavours

  • @ShivamTiwari-kb3pd
    @ShivamTiwari-kb3pd Pƙed 4 lety +2

    Fresh home organic food is best, people eating all kind of shit which contains all kind of artificial ingredients.
    This body is what we eat. We should select food very wisely not just being a victim of market forces.

  • @DemePoole
    @DemePoole Pƙed 6 lety

    Unbeweaveable!

  • @lnyawilliamsmoore4380
    @lnyawilliamsmoore4380 Pƙed 3 lety

    In paradise on earth under heavenly kingdom rule coming at anytime Now perfect conditions will be brought to the whole earth and everything will be restored to what Jehovah God originally created it to be including food(Psalm 83:18;Rev 4:11;Gen 1:27-30;Isaiah 65:17-25;Rev 21:1,3-5;Matt 24:14,42,44;Matt 6:9,10)