How to Shoot a Commercial with ONLY Natural Light (Behind the Scenes)

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  • čas přidán 25. 08. 2021
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Komentáře • 100

  • @CleverSupplyCo
    @CleverSupplyCo Před 2 lety +59

    Thanks for all your hard work and care to help tell the our brands story, Eric! 🙌

    • @EricFloberg
      @EricFloberg  Před 2 lety +2

      Pleasure was all ours, my man. 😊

  • @impatrickt
    @impatrickt Před 2 lety +71

    I’ve worked with the sun a few times. Stubborn but affordable.

    • @EricFloberg
      @EricFloberg  Před 2 lety +9

      Patrick, I love you and your comments. You just need to know that.

    • @impatrickt
      @impatrickt Před 2 lety +2

      @@EricFloberg ❤️

    • @michaelandrien608
      @michaelandrien608 Před 2 lety

      Can I put this on my bio, on IG ? I really love your comment ! O.O

  • @TheBigNegative-PhotoChannel

    When you find your own joke so funny you made a video out of it. That's so Eric. 😂 Awesome commercial in the end.

  • @benlean4328
    @benlean4328 Před 2 lety +5

    Incredible work as always, your such a huge inspiration! And thanks for being honest about not switching back to Raw, lots of other creators would never admit that!

  • @CVEXPLORES
    @CVEXPLORES Před 2 lety +2

    Final edit gave me chills. You guys nailed it

  • @whoschrischu
    @whoschrischu Před 2 lety +4

    "It was a weekdays" I will now say this to all my friends now

  • @BrittPearceWatches
    @BrittPearceWatches Před 2 lety

    I was trying to figure out why I love your videos so much... And there's many reasons! But most notably: your soothing Bob Ross voice!

  • @itsemeliesabel
    @itsemeliesabel Před 2 lety +2

    Love this!! Epic vids as always Eric!

  • @jogusfilms6157
    @jogusfilms6157 Před 2 lety

    Thanks Eric! Your work is so inspirational. Absolutely love the emotion you pull from people! 😁

  • @francescadiana
    @francescadiana Před 2 lety +1

    I don't care about light or no light, I care about how you treat people and you're doing a really great job with that. 👏

  • @joehangsing4387
    @joehangsing4387 Před 2 lety

    So so glad to have come across your channel Eric! Mucho appriciato for these videos !

  • @PunWhisperer
    @PunWhisperer Před 2 lety

    Great breakdown! Thanks for sharing all the insight.

  • @the_allens_
    @the_allens_ Před 2 lety

    Eric! Been watching all of your videos over the past few weeks, I think I've finished them all. You are an inspiration man! Keep up the work, and thanks for sharing so much with us!

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Wow. That means so freaking much. Thank you for the support!!

  • @Jonathanology
    @Jonathanology Před 2 lety

    Love your story telling man !!

  • @philippe6898
    @philippe6898 Před 2 lety

    Dude that was so clean! And I’m inloved with the sound design and cinematography on it

  • @B-Moye
    @B-Moye Před 2 lety +4

    Love this spot! Thanks for breaking it down

  • @Chasecreatesit
    @Chasecreatesit Před rokem

    New subscriber here after watching this. Awesome to hear the thought process and breaking it down. Doing that with all natural light turned out so great. Look forward to watching more of your content man.

  • @focal412
    @focal412 Před 2 lety

    Love the video, man. And bonus content with that little Cartel snippet at 1:20 Solid choice of tunes!!!

  • @SteveMcKenzie
    @SteveMcKenzie Před 2 lety +1

    Hi Eric, I'm glad I came across your channel. Over the past couple years of getting into video I've learned a lot from the folks like McKinnon, Gevirtz, Odisho, etc., etc. Now I have the pleasure of learning from you as well. Continue your great work and know that you are inspiring people and making a difference. Love from Birmingham AL.

  • @brendonleerogers1794
    @brendonleerogers1794 Před 2 lety

    Incredible work Eric 👌

  • @ckhicks
    @ckhicks Před 2 lety

    Nice work! Definitely one to be proud to have made.

  • @GabrielLeungJPG
    @GabrielLeungJPG Před 2 lety +1

    Totally agree ditching the strobes aside sometimes, especially when the brand involves natural material and labor. Natural light is always a fun source and process to interact with on any shoot =)

  • @niogomez
    @niogomez Před 2 lety

    That Cartel though! ^_^
    I'm going to listen to "Say Anything" on my commute home now lol.
    But honestly (no pun intended), this was a great video! I do always enjoy nerding out on technical gear related stuff, but what I really liked about this video was the personal aspect. I really liked how it felt like you were interacting with real people. I mean, your clients are always real people, but I guess it's possible you can get lost in the work and not see them as that anymore.. Does that make sense? It sounded right in my head but now as I'm typing it out I'm not sure if I'm I'm getting it across right lol. I think what I mean is that in this video and in your commercial you were able to capture the warmth of family life, it felt genuine, not sterile or manufactured. Being a husband and a dad myself, I could relate with the scenes of hanging out with the kids in the backyard. It felt ordinary, and I mean that in a good way. It felt like you were a normal person interacting with other normal people. And being able to hear about something as simple as friends volunteering to make breakfast, the whole thing just felt really approachable. (Sorry if my rambling didn't make sense lol) Suffice it to say, well done on creating something that I could really connect with! (:

  • @ConceptNewEra
    @ConceptNewEra Před 2 lety +1

    Loved this video and just using the natural light in the garage! Super nice video and awesome insight! 💯✔️🔥

    • @EricFloberg
      @EricFloberg  Před 2 lety +1

      Thanks so much! Sometimes it's just that easy 😏

  • @BlakeDavis42
    @BlakeDavis42 Před 2 lety

    Awesome video!

  • @JordanXVision
    @JordanXVision Před 2 lety +1

    love it! cool to see you in Kentucky!

  • @DAVIESZAMBOTTI202
    @DAVIESZAMBOTTI202 Před 2 lety

    You are an inspiration for my channel!!

  • @Panzardi
    @Panzardi Před 2 lety +1

    Awesome work man! The commercial was def very well done. Question, the last shot of you sitting down with the backdrops behind you, was that handheld or a handheld effect?

  • @GingerSnapMediaKY
    @GingerSnapMediaKY Před 2 lety +1

    solid pronunciation of Louisville. appreciate that detail

  • @tallerthanlions
    @tallerthanlions Před 2 lety

    Great work friend!

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Thanks so much, Quinten! Just realizing now that I never responded to your text. So sorry dude!

  • @lukelambertson2090
    @lukelambertson2090 Před 2 lety

    Cartel car jams are always the move! 🔥🔥

  • @AbdulVid
    @AbdulVid Před 2 lety

    Very awesome thanks for the breakdown :D

  • @DanTyler
    @DanTyler Před 2 lety

    I really like the organic feeling with the minimax.
    I think I know my next purchase haha
    Good video Eric!

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Epic. Honestly, one of my favorite pieces of gear now. :) Thanks so much!

  • @DIHER87
    @DIHER87 Před 2 lety

    So epic

  • @JoacoCarnero
    @JoacoCarnero Před 2 lety

    Yep, awesome job as always. I loved the edit and the song at Kentucky Vlog, whats the name of that one? Keep it up! 💪🏻

  • @javireyes2455
    @javireyes2455 Před 2 lety +16

    Love your work ! However, I do have a question why do you transcode the footage to ProRes 1080p to then upscale to 4k just seems like extra work unless your computer couldn't handle the raw or if you want to save on memory space or maybe both lol. I would love to hear your point on that. Other than that keep creating man!

    • @briandelacruz3631
      @briandelacruz3631 Před 2 lety +1

      I’m in … like to know that too. Maybe I missed the shoot? What’s the reason of upscaling from a smaller resolution to a 4x times higher one?

    • @javireyes2455
      @javireyes2455 Před 2 lety +1

      @@briandelacruz3631 exactly and he's already shooting in 4k raw lite I believe he mentioned.

    • @briandelacruz3631
      @briandelacruz3631 Před 2 lety +1

      Is he (the create of this video) only using the converted ProRes FHD material for proxy-editing only? That could some how make sense because it would decreases the work-load of his editing-station. . He then scales up the proxies just for editing in a 4K project. And later on replaces them again back to the original footage and export it (in 4K). But I’m just assuming 🧘🏻‍♂️🤷🏻‍♂️

    • @TorusPCarr
      @TorusPCarr Před 2 lety

      @@briandelacruz3631 i don t get it tho, he later says that by mistake they recorded day 2 in 1080p 8 bit and then upscaled the footage to 4k but it was not a problem for him because they where doing the same with the raw footage, so in don t think is for proxie purposes , really weird workflow, why recording raw lite if you are going to transcode to proress anyway and then destroy the image downgrading it to 1080

  • @Robuilt
    @Robuilt Před 2 lety +5

    I thought I was the only one that was particular about my eggs.

    • @EricFloberg
      @EricFloberg  Před 2 lety +2

      *insert Michael Scott as Date Mike* “how do you like your eggs in the morning?” 😉😏😉

    • @Robuilt
      @Robuilt Před 2 lety

      @@EricFloberg 😂😂

  • @pcgothman
    @pcgothman Před 2 lety

    This is fantastic. What font did you use for the thumbnail?

  • @travelthroughart
    @travelthroughart Před 2 lety

    Great video very informative and the finished commercial looks epic! I'm curious about the editing I notice more and more very rushed cuts, especially nowdays in instagram reels. You used that on a few occasions here as a planned creative choice, or just had too many good shots and wanted to show a little of each, or is this just becoming a necessary technique because this is the trend now?

  • @dr.rajkumarjha1671
    @dr.rajkumarjha1671 Před 2 lety +1

    Hmmm..
    You got quality bro ! ❤️

  • @Eric.mov_
    @Eric.mov_ Před 2 lety

    I really cool aspect of the commercial was the sound and the song honestly.
    Are you a stock song person? How did you get the song to fit so well with the swells and timing? I’ve chopped up stock songs to all hell before to get it to fit my videos and am curious if others do the same.

  • @StevenSchultz
    @StevenSchultz Před 2 lety +1

    Sheeeeeesh 🤯

  • @rubensarian5232
    @rubensarian5232 Před 2 lety

    Whatsup Eric. Cool video. Where did you get your shirt from? (Serious question, I want one like that) Thanks man

  • @Burritosarebetterthantacos

    I think about my incredibly stressful career and think......I should learn a craft 😀

  • @frankwu1713
    @frankwu1713 Před 2 lety

    Do you use pull manual focus or rely on autofocus?

  • @SAAGEWAY
    @SAAGEWAY Před 2 lety

    Curious as to what your export settings for social media platforms like Instagram to retain all that information. I use premiere

  • @garrettgoerlvisuals
    @garrettgoerlvisuals Před 2 lety

    1:19 shoutout to Cartel - Honestly.

  • @BlueBass2
    @BlueBass2 Před 2 lety +1

    question: why are you so amazing

  • @kwasabere
    @kwasabere Před 2 lety

    As always, awesome video. Though, if I may add a bit of criticism, I don't think you needed all the text on the screen. It kind of took away from the action. I think the visuals and audio were powerful enough to carry the message of the video

  • @bcoleart8247
    @bcoleart8247 Před 2 lety

    did you go through iowa?

  • @matthewzagorski1597
    @matthewzagorski1597 Před 2 lety

    Glad I'm not the only still rocking Cartel while driving lol

  • @yuxuan7228
    @yuxuan7228 Před 2 lety

    Nice work! Which software does u use when u transcode and upscale, adobe pr or davinci? Thanks!

    • @EricFloberg
      @EricFloberg  Před 2 lety

      DaVinci for transcode, Premiere for editing 🤙🏼

    • @yuxuan7228
      @yuxuan7228 Před 2 lety

      @@EricFloberg Cool! Thanks!!!

  • @EmileModesitt
    @EmileModesitt Před 2 lety

    Super fun video and BTS! One thing I'm baffled by: you mentioned shooting in raw, transcoding to 1080p, and then upscaling back to 4k on export... What?? Why downscale to 1080p and then upscale back to 4k? You're throwing away so much color and resolution just to try and artificially get it back with upscaling.

  • @nathann1n0
    @nathann1n0 Před 2 lety

    waiting for a patreon bts of the bts of the making of this commercial 😂

  • @bensstudios288
    @bensstudios288 Před 2 lety +1

    Hey ...nice

  • @davidweflen
    @davidweflen Před 2 lety +2

    Shout out mikes cat allergies

  • @UnAltPodcast
    @UnAltPodcast Před 2 lety

    Interesting ad.
    Few things (don't kill me):
    - Voiceover needs to be a bit higher in volume. Words are a bit unclear. 40/60 Rule. 40% song - 60% voiceover
    -That music "stop" feels a bit ... odd. It feels like that part was deleted by accident from the timeline.
    The image looks amazing giving the fact that is only sunlight. This is remarcable!
    If i were to edi this ad, I would had just started with the fabricating montage, without the opening garage door scene. It feels odd to show me a door opening and after that the guy standing in dark still not ready to open that door. You show me that will to into and adventure and 3 frames later you show me that you are still peparing to show me that will to into and adventure.
    You could have put those 2 frames from the start, right before he actually starts doing the work. If not, you could give up on that 3 shots in the dark. We tend to sometime keep more in the edit just because it looks nice. You could had started with him taking photos. There were quite a few option to choose from. The script seem decent!
    12 years as a sound engineer/video editor doing all sort of neaty picky work. Seeing this kind of details is my job... and a curse.
    Please don't take my input as criticism. I really like your work!

  • @JamesPero
    @JamesPero Před 2 lety +2

    The CZcams Algorithm brought me here today... Thank YT!

  • @aaronglynnwalker
    @aaronglynnwalker Před 2 lety

    Do wanna know what emo jam was on in the car

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Lol you gotta ask Braxton about that 😂

  • @michaelruebusch2275
    @michaelruebusch2275 Před 2 lety

    transcode to 1080 and upscale to 4K??? Why?

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Faster workflow, less data storage, insignificant quality loss (in my opinion), especially when posting the video to the internet.

  • @Braxtonwallis
    @Braxtonwallis Před 2 lety +1

    I would’ve been here sooner but I was watching ads so you can pay me

    • @EricFloberg
      @EricFloberg  Před 2 lety +2

      lol - Braxton over here watching a 50 minute pre-roll ad hahaha

    • @Braxtonwallis
      @Braxtonwallis Před 2 lety +1

      Gotta get that ad rev babbyyyy

  • @chasedavis36
    @chasedavis36 Před 2 lety

    bought a c200 cause of you….just wanna be like my dad 😂😂😂

  • @benjamin.kelley
    @benjamin.kelley Před 2 lety

    If you film weddings, you can film anything. (Calibrate 2021)

  • @quadcom
    @quadcom Před 2 lety

    I don't understand the workflow of shooting at 4K, transcoding to 1080p, editing and then upscaling back to 4K. for output. Why not edit the 4K raw and output to 4K? There's got to be a quality hit with the workflow you've used here.
    Can you explain this maybe in another video?
    EDIT: and I now see I'm not the only one asked this ?.....

    • @EricFloberg
      @EricFloberg  Před 2 lety

      Fast transcode, ProRes HQ edits like butter in premiere, less storage for archiving footage, minimal quality difference between 1080 upscaled as opposed to 4k ProRes (still very much looks like 4k), especially when the video lives on social media and the client’s website.

  • @angelakate9922
    @angelakate9922 Před 2 lety

    Mr. Sun. I have a love and hate relationship with him

  • @itsjonathanwade
    @itsjonathanwade Před 2 lety

    Cartel? Nice.

  • @StorytellerImphal
    @StorytellerImphal Před 2 lety

    Bro the cap u r wearing is not suiting u.