Proving ROI for Events & Trade Shows | Part 4: Determine Break Even Point

Join Condit (www.condit.com) and Barry Seidenstat for part of 4 of 6 in our "Conversations with Condit" series focused on proving the value of trade shows and events. We'll cover a four-step process for measuring "return on event" ROE. In this fourth of six parts, we'll discuss how to determine a break even point, which will ultimately allow for the definition of qualitative metrics needed to measure event success and prove ROI.
"Conversations with Condit" is a program of interactive presentations focused on producing cost-efficient, high-return events that address the needs of attendees while delivering powerful, measurable and strategic results for your organization. Managers and event planners will learn how to employ proven tools to ensure success and achieve measurable "return on event" (ROE).
To drive the most ROE out of your next trade show, contact Condit.
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