How the Contrast Effect Shapes Your Decisions

How we perceive an object or experience can be significantly impacted by the context in which it's presented.
The Contrast Effect is a perceptual bias where our judgment of something is influenced by comparing it to a previous or nearby stimulus. For example, an object may seem larger or smaller, more or less valuable, or more or less attractive based on what it's compared to, rather than being evaluated objectively. This bias highlights the importance of context and comparisons in shaping our perceptions and decisions.
#decisionmaking #cognitivebiases #decisions
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0:30 Contrast effect explained
1:00 Comparing target
2:40 Comparisons in everyday life
3:40 Everything is relative
4:45 Perceived value in action
5:30 How to overcome the contrast effect
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