Set up Self-Service Automation and increase Lifetime Value by 20%+

Join ActiveCampaign expert customers Kay Peacey and Melissa Love from The Marketing Fix as they reveal the secrets to making more money and saving time using ActiveCampaign. In this video, you'll learn how to enhance customer lifetime value through self-service success strategies and personalized engagement. Melissa shares her proven methods to boost your marketing strategy effortlessly. Don't miss out on these actionable insights!
Forms and Automations Uses:
This process they cover is the use of a form to gather information about their customers and then using automation with conditional content to send emails to those people - using the data from that form. This could be a pop-up form or an in-line form (embedded). This all can be done using ActiveCampaign!
Forms:
Video - A deep dive into building forms (13:25): • Let's Learn: Forms!
Video - Tips on making great forms fast (2:08): • Make Great Forms that ...
Guide - A Guide to Forms: www.activecampaign.com/learn/...
Conditional Content:
Guide: www.activecampaign.com/learn/...
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#repeatbusiness #automation #selfservice #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience
00:00 - Introduction: Meet Kay and Melissa
00:19 - Self-Service Success Overview
00:46 - Benefits of Increasing Lifetime Value
01:08 - Launching and Managing Member Goals
01:57 - Personalized Member Interactions with ActiveCampaign
02:46 - Kay's Experience with Goal-Oriented Emails
03:46 - Applicability to All Business Models
04:58 - Enhancing Engagement and Value for Customers
06:14 - Re-engagement Campaigns for Lapsed Members

[@matt_staton]

Can you share the automation and form?

[@ActiveCampaign]

Hi Matt! We have added a section to the description titled "Forms and Automations Used" with some links to resources to help you build out these emails. Because every business is different, you would want to create a form to get the information you need, then build out an email with conditional content that makes sense for your audience based on the data you receive from the form. Hope this helps!