On (ir)rationality in decision making | Alberto Alemanno | TEDxHECParis

This talk was given at a local TEDx event, produced independently of the TED Conferences.
Framing effects, mental shortcuts, social pressure and cognitive traps…this talk discusses the unconscious elements of decision-making and their implications for policy.

[@ipman3564]

1. Context Matters
2. Inertia Matters
3. Cognitive Traps (try to sell us BS we don't need)

[@NorBdelta]

Very similar to Gad Saad's work in Evolutionary Psychology.