Modes of Persuasion: Ethos, Pathos, Logos, Kairos
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- čas přidán 5. 08. 2024
- In this video, we look at Aristotle's powerful rhetorical strategies called the modes of persuasion that will help you strengthen your writing. These four persuasive techniques (ethos, pathos, logos, and kairos) are essential for making any argument compelling.
**TIMESTAMPS**:
0:00 Intro
0:49 What are the Modes of Persuasion?
1:53 Ethos
5:14 Pathos
8:54 Logos
10:39 Kairos
12:48 Final Thoughts
**RESOURCES MENTIONED IN THIS VIDEO**:
📚 Article version of video: nicolebianchi.com/modes-of-pe...
📚 Aristotle's Rhetoric: classics.mit.edu/Aristotle/rhe...
📚 Building a Story Brand by Donald Miller: amzn.to/2YHPFem (affiliate link)
📚 Forbes article on power of stories: www.forbes.com/sites/kateharr...
📚 How to Write Conversationally: nicolebianchi.com/conversatio...
Hi, I'm Nicole Bianchi! 👋 I’m a writer of short stories and memoir essays as well as a writing teacher and professional copywriter. Here on my CZcams channel, I make videos that will help you take your storytelling, copywriting, and marketing skills to the next level so you can communicate your message effectively and inspire more people with your words.
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Nicole Bianchi is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sitesIn this video, we look at Aristotle's powerful rhetorical strategies called the modes of persuasion. These four persuasive techniques (ethos, pathos, logos, and kairos) are essential for making any argument compelling.
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I hope you enjoy the video! 😀 You might also enjoy my video on how to write a persuasive essay or speech: czcams.com/video/tOpu16DOYC0/video.html And I'd love to hear how you use the modes of persuasion in your writing. Do you tend to use one more than the others?
Engaging, fluid and appealing-and a great overview of the material - Thanks!
Thank you for your kind comment, Blaine! I'm glad to hear you enjoyed it.
Really great video. Thank you!
This is the best definition I found in web . You are another Aristotle 😂. Keep posting more
Thanks so much! Glad you found it helpful!
Interesting and hepful, thank you. It prompts me to think about re-reading Robert Pirsig's "Zen and the art of motorcycle maintenance: an enquiry into values" as a teacher of philosophy and rhetoric, a lucid exposition to Pirsig's son in nightly instalments on a joint motorcycle expedition. "Rhetoric" now has a bad name denoting hypocrisy, mainly in politicians: "empty" is the adjective most often found with "rhetoric". But in ancient Greece, Rhetoric used to be a central feature in philosophy and central to any serious education: which persisted until the Middle Ages in Scholasticism. It was something akin to what we might now call epistemology -- standards for how we derive and recognise knowledge. This cannot be done without looking at modes of communication, persuasion and negation, and the kinds of logic and values they trade in.
Thank you for your comment, Gabriel! I have not read that book. Thanks for the recommendation! And I definitely agree about the importance of studying rhetoric, both to be able to express one's ideas logically and persuasively and also to be able to analyze the arguments of others.
This was so helpful with the formulation of my essay for rhetoric. I wish you were still posting and hope you get to see this post.
Thank you so much, Michelle! I'm glad to hear it helped with your essay. New videos coming soon! :)
Thanks for clear videos - content re: persuasion really helped me get clearer on how to reply to student questions better. Bookmarked your website to revisit for courses or 1:1 strategy!
Thank you for your kind support of the channel! I’m so glad to hear you have found the videos helpful.
Great Video hope I can follow you. You definitely helped to make this topic easier to understand, now the task to use it.
Awesome, thank you! I'm so glad it was helpful.
You made the topic so easy to understand
Glad to hear that! Hope you found it helpful!
This is so good. I loved it! I've subbed.
Thank you so much!!
best explanation of these I've found
Thank you!
Awsome video! It helped me alot! 👍
Thank you! I'm happy to hear it helped you.