Company wide Strategic planning and its steps (Urdu/Hindi)

Company-wide strategies planning:
Most successful companies developed strongly customer-driven marketing strategies and programs that create customer value and relationship. Companies are mostly guided by these strategies & programs that must be customer focused. Every organization has its own marketing plan; first of all, we need to understand the role of marketing.
Defining Marketing’s role:
Each organization and company developed a plan for long-run survival & growth. Its make a sense of a specific situation, opportunities, objectives and resources that are all are focused on strategic planning. “The process in which organization develops and maintains a strategic fit between the organization’s goals & capabilities & its changing marketing opportunities is called strategic planning”.
Annual plans, long-range plans and strategic plans are generally prepared for every organization. Its main objective is that an organization should run in this process. The annual and long-range planning is useful for the company’s current businesses and how to keep them going. Whereas, strategic plans useful for adapting the firms to take advantage of opportunities in its constantly changing environment.
Defining a Market-Oriented Mission:
Mission states that the overall organization’s purpose; what company wants, what it wants to accomplish in the larger environment. A clear mission is called the “invisible hand” that guides people perfectly in the organization.
The mission must be market-oriented that satisfy the basic needs of the target customer. No company should state their mission is to make more sells & profits. Company’s mission statement is always written for making the public relationship with the customer. The company knows that profits are the reward for creating value for customers.
Setting Company Objectives & Goals:
The manager should decide their company’s objectives & goals, and he is always responsible for achieving it. For example: “Yellow”, a leading clothing brand, first decides its objectives and goals, and they take the necessary strategy for achieving it. First, they do market research, analyze SWOT, and select their competitors. Researching this, they enter into the market, sometimes they cut prices, give discounts, add membership card for keeping & growing customers.
Designing the Business Portfolio:
The business portfolio is actually the total collection of businesses and products that make up the company. For example: Walmart, a leading brand, it has different types of products like men, women, kids, home decor & accessories. That’s all are the business portfolio of Walmart.

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