[Strategy@Work] Roger Martin on The Need for a Scientific Revolution in Strategy Execution

Roger L. Martin - Strategy Advisor, Professor and Former Dean Rotman School of Management
delivers a talk on the need for a paradigm shift at the Strategy@Work Conference 2018.
He says that sometimes more effort toward a particular goal doesn’t generate better results as the assumptions behind a theory are never questioned. Instead, what is actually required is a scientific revolution, which addresses the goal and the underlying assumptions, in a dramatically different way. Such is the case with the challenge of strategy execution. It is time for a Kuhnian scientific revolution if we are to make significant progress.
In this talk, Roger L. Martin makes 3 main points:
The Organization is a Complex Adaptive System
Strategy and Execution are the same tasks
Projects are the Organizing Principle for work
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