necessity is not only the mother of invention, but also creativity. so much is created by limitations, as well as the imagination. what limitation exists these days? none, pretty much. design is very much lead by the machine, not the human. a human can sit there all day, pressing keys, whilst the tech generates myriad ideas. the human just picks and chooses. the creative mind became the creative machine. please don't get me started on AI 😁 so many memories flooded back watching this. i was a graphic artist in the mid-late 80s. changed career at about the time things moved from the real world to the virtual world. thanks for the memories!
Impressive work indeed! I started working in graphic design in the early 90’s and during my first weeks at an advertising agency was introduced to all these amazing techniques. But after learning them I then showed my department that all of this could be done on the Mac - using Adobe illustrator, Quark XPress and Photoshop - I ended up only using my paste up and mechanical skills once or twice. But knowing the traditional methods allowed us to push the Mac to do more that it was designed to do. Btw. Photoshop alone wasn’t the real workhorse back then - it was extremely limited. You needed a vector drawing app (freehand or illustrator) and layout app (PageMaker or Quark Xpress) to pull everything together.r
I understand completely. In fact, I'm a composer. And in teaching students, I am struck by them being prisoners of their notation or DAW software. With paper tools and handmade instruments, they can be freed from the limitations of software in the imagination stage. Admittedly, graphics programs even back then weren't constrained by 19th Century thinking as music notation programs still are, so imagination wasn't quite as held back. Still, discovering old solutions to design or music problems can be refreshing and sometimes tarnish the software that seemed so gleamingly all-capable to a young designer or composer! Thanks for your comment! (And I think you might have meant "Pagemaker" rather than "pacemaker". I hope so, anyway 😀 )
SO COOL THANK YOU!! i am a graphic design student at western washington university now. i often find the technology (and how computer based the courses are) frustrating, so this serves as a reminder that we have it so easy now as well as gives me some great ideas about how to / when i should work analog!! love it thank you!
Thank you for showcasing the old-time graphics design-it's incredible to see how things have evolved and become so much more accessible now. Truly amazing! Greetings from Ethiopia, Aklog.
Obsessed with that alternatives logo!! I’d love to see a video of how you crumbled it up and photographed it with the bed camera, I’m having a hard time visualizing the process but love the end result without the shadows
The printed text is crumpled to taste. 😀 Keep in mind that in those days (ca.1975), you sent out for your type; no computer output. It was delivered on photo paper, so you had limited chances to get it right. Because the bed camera had even lighting across the bed -- four lights, as I recall -- that cut out most of the shadows. It was then exposed on large graphics film (extremely high contrast), touched up with opaquing ink, and contact-printed from there. You could do it the same way by using lots of lights and a high-contrast setting in software.
Memories of amberlith and mechanicals. Great vid. Thank you for sharing. Came across this today...same day I ran into an old ad design classmate at the art store. We laughed about the old Kohinoor rapidiograph pens, and how they were a nightmare to clean!
Rubylith had a distinct smell that I can clearly recall, like spraymount, cow-gum and the developing fluid for Agfa Repromaster prints. Funny, - the things one remembers after forty years. 🤔
Thank you very much for that! It's incredible for us as modern computerized designers to see this kind of work, things got a lot easier now. Congratulations for your great work, greetings from Brazil.
I love learning about old processes and sometimes think how fun it would be to make some of yhese layouts but then i remeber i sometimes lose my patience working on my computer so idk if i could of cut it
It's hard to imagine what it was like in the old days -- no computers, no cellphones, no digital photography. Everything with film that had to be developed, and you had to develop an eye for it because making mistakes was expensive! I can still do the old stuff, but only for fun, never because I have to.
so interesting! i love when youtube randomly starts recommending videos that were uploaded years ago to people lol. thanks for sharing!
necessity is not only the mother of invention, but also creativity. so much is created by limitations, as well as the imagination. what limitation exists these days? none, pretty much. design is very much lead by the machine, not the human. a human can sit there all day, pressing keys, whilst the tech generates myriad ideas. the human just picks and chooses. the creative mind became the creative machine. please don't get me started on AI 😁
so many memories flooded back watching this. i was a graphic artist in the mid-late 80s. changed career at about the time things moved from the real world to the virtual world. thanks for the memories!
Thank you for your thoughts. I think there are always limitations. Today the limitation is to avoid sameness.
The lack of limitation itself is a limitation.
Impressive work indeed! I started working in graphic design in the early 90’s and during my first weeks at an advertising agency was introduced to all these amazing techniques. But after learning them I then showed my department that all of this could be done on the Mac - using Adobe illustrator, Quark XPress and Photoshop - I ended up only using my paste up and mechanical skills once or twice. But knowing the traditional methods allowed us to push the Mac to do more that it was designed to do. Btw. Photoshop alone wasn’t the real workhorse back then - it was extremely limited. You needed a vector drawing app (freehand or illustrator) and layout app (PageMaker or Quark Xpress) to pull everything together.r
I understand completely. In fact, I'm a composer. And in teaching students, I am struck by them being prisoners of their notation or DAW software. With paper tools and handmade instruments, they can be freed from the limitations of software in the imagination stage. Admittedly, graphics programs even back then weren't constrained by 19th Century thinking as music notation programs still are, so imagination wasn't quite as held back. Still, discovering old solutions to design or music problems can be refreshing and sometimes tarnish the software that seemed so gleamingly all-capable to a young designer or composer! Thanks for your comment! (And I think you might have meant "Pagemaker" rather than "pacemaker". I hope so, anyway 😀 )
@@bathorykitsz Great thoughts. Indeed PageMaker, not pacemaker. LOL. I corrected it in my comment for the sake of others.
love how timeless the design is,
thank u for this video & greetings from germany:)
SO COOL THANK YOU!! i am a graphic design student at western washington university now. i often find the technology (and how computer based the courses are) frustrating, so this serves as a reminder that we have it so easy now as well as gives me some great ideas about how to / when i should work analog!! love it thank you!
thanks for having the patience to save your work. this is valuable information for anyone complaining and whining about modern tech
I still whine about modern tech. It's part of working with graphics. 😉
Thank you for showcasing the old-time graphics design-it's incredible to see how things have evolved and become so much more accessible now. Truly amazing! Greetings from Ethiopia, Aklog.
Thanks for your kind words. We had to be really creative with physical materials back then!
@@bathorykitsz Yeah, I saw that when you showed it in your video
very insightful, thanks
Obsessed with that alternatives logo!! I’d love to see a video of how you crumbled it up and photographed it with the bed camera, I’m having a hard time visualizing the process but love the end result without the shadows
The printed text is crumpled to taste. 😀 Keep in mind that in those days (ca.1975), you sent out for your type; no computer output. It was delivered on photo paper, so you had limited chances to get it right. Because the bed camera had even lighting across the bed -- four lights, as I recall -- that cut out most of the shadows. It was then exposed on large graphics film (extremely high contrast), touched up with opaquing ink, and contact-printed from there. You could do it the same way by using lots of lights and a high-contrast setting in software.
This is great!! Thank you
Memories of amberlith and mechanicals. Great vid. Thank you for sharing. Came across this today...same day I ran into an old ad design classmate at the art store. We laughed about the old Kohinoor rapidiograph pens, and how they were a nightmare to clean!
Thanks! It was a dig-out-old-stuff-and-improvise video, with lots of edits later!
This is legitimately the coolest shit I’ve ever seen. Thank you for sharing!
Incredible!
Thankyou for sharing
☕
Rubylith had a distinct smell that I can clearly recall, like spraymount, cow-gum and the developing fluid for Agfa Repromaster prints. Funny, - the things one remembers after forty years. 🤔
Would love to have a series of these
same!!❤
Thank you very much for that! It's incredible for us as modern computerized designers to see this kind of work, things got a lot easier now. Congratulations for your great work, greetings from Brazil.
Obrigado! Yes, it was harder. Sometimes I go back to it for inspiration! You can see I've kept all my tools...
I appreciate you making this video. Thanks. I've been very interested in learning how to make graphics pre-internet this helped alot
Thanks very much. I had no idea how much interest this video would generate. It was just for a class interested in old-school graphics!
Man, that's awesome! You are Photoshop!
Such a nice video
this is gold! cheers from a young graphic designer from argentina
Thanks! So long ago! :)
I still have all my pens, rotrings, templates etc. etc...graphic designers these days don't know how lucky they are 😀
This is amazing
this is great, thank you
Amazing. Thanks for sharing.
amazing!
I love this stuff
I love learning about old processes and sometimes think how fun it would be to make some of yhese layouts but then i remeber i sometimes lose my patience working on my computer so idk if i could of cut it
It's hard to imagine what it was like in the old days -- no computers, no cellphones, no digital photography. Everything with film that had to be developed, and you had to develop an eye for it because making mistakes was expensive! I can still do the old stuff, but only for fun, never because I have to.
SIr. you are really an artist.
regards.
very cool
HOLY CRIPES! XD
Mediocrity