How He Built a Global Design Studio in Bangalore | Business Case Study of Analogy
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- čas přidán 5. 08. 2024
- Analogy, founded by Vyasateja Rao in 2015, stands as a leading design studio intersecting Industrial Design, Interaction Design, and Design Integration. Driven by a passion for seamlessly blending the physical and digital realms, Analogy is renowned for crafting innovative and captivating experiences that push the boundaries of design.
Their approach integrates UI/UX with engineering, creativity, and innovative ideas throughout the product journey. With teams in Bangalore and Singapore, Analogy has provided design services globally, including in the USA, Germany, and Singapore. They have partnered with esteemed brands such as Unilever, Panasonic, Paytm, Marvel, Boar, Aprilia, Wildcraft, and Bajaj Electronics, showcasing their versatility.
Analogy also showcases their innovative products such as iDiya, a mobile car mount, a digital modern hookah, and more. Our students had a chance to visit their design studio in Bangalore to gain insights into the industrial design industry and learn about company operations.
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Timestamps-
00:00 - Introduction
01:12 - Design Artist meets entrepreneurship, inspiration from Jawa Bikes, and understanding industrial design.
02:18 - India's design industry, tech and design, building aesthetic products, made in India, understanding Apple Airpods ergonomics, KTMs loud auto noise, and General Motors vehicle design.
03:49 - Solutions by Analogy, smart lamp - 'iDiya', pet for mats, modern electric hookah, mobile car mount, and modular design
06:14 - Financials, expense breakdown, and making compact-friendly products.
07:29 - Generating 1 Million USD per annum, capital expense vs operation expenses, 12% of profit, and maintaining a sustainable business.
09:03 - Major investments, identification of clients, and entrepreneurial designer.
10:07 - Becoming a designer at Analogy, keeping up with the cultural creativity and innovation-based projects.
11:07 - Competitions in the industry and takeaways & insights.
thank you so much for making this video specifically in industrial design, hoping to see more such content
nice video.. the intro was smooth 🔥
electric hookah se main chitti robo bann jaaunga kya?
wish these guys design dutch cycles in India.. with W shaped handlebars..
i am sick of bicycles sold in India
Wah kya design hai
These guys designed Stanley? Did they pick it up from their office?
Not sure, but they didn't. Though I really liked their idea, definitely be incorporating it into my creative flow.
yeah 15 lakh for designing water bottle and 10 lakhs for manufacturing ? This guy is kidding right ? Or 10 lakh is there to source it from china ?