What BeyondTheRain said. They have foundation, concealer and soon setting powder along with sponge accessories. I like their foundation except for the dispenser.
Esteé Lauder should embrace that they cater to mature people.. we’re only young for so long why not be THAT company for the mature category & I personally LOVE the Double Wear Foundation
The doublewear foundation was the only foundation I could wear for years when I was working in kitchens and bars. Everything else just melted off my face 😂. The colour range isn't great though, they were way too dark for me and I had to make a mix with half white foundation. Oh and I was in my 20s.
For real. Estee Lauder has been around for more than 60 years. Maybe Double Wear is the "hit" of the CZcams era (though it's been around for a long time), but EL had been innovating long before with incredibly popular products (Youth Dew perfume was revolutionary, Advanced Night Repair is consistently well regarded, etc). When I started wearing department store makeup in the early '90s, it was not just for older women. I think because they are reliable but don't constantly release new products it makes them seem uninteresting to people who are too young to remember when that was the norm.
I would like to add the beauty blender to this list. All of their other products are barely talked about. Also I think that like the “makeup investing” people are over spending $20 on a sponge that they are going to have to replace in a few months.
I remember the Armani foundation was also popular because Kim Kardashian said it was her favorite and made a big deal about them discontinuing her shade or something like that. There was a funny tweet where she misspelled the brand name when saying this and the brand called her out while saying they would give her more. Now if only I could remember my classwork instead of useless celebrity drama 😭
I definitely thought of those glam glow masks. I felt like every influenced raved about the brand for like a hot sec and now I never hear anything about the brand
I think that's just because YTers promoting things has really changed. They are still making new products and doing well. Their masks actually work and they have a version for pretty much ever skin concern.
@@FLdancer00 I agree. I got a mask and a moisturizer from Glam Glow in two different BoxyCharms and honestly, I like them enough that I'd repurchase both
@@beastofbussycreek I love the one in the white jar for resetting my skin, good exfoliation. And the one in purple, I see a noticable difference every time I use it. I like the glow moisturizer too. It's tinted so I have to be careful when putting on clothes, bit it makes my skin look great.
one thing i appreciate about estée lauder is that as a legacy brand they’ve maintained some of the practices from back in the day when your cosmetics were splurge items that weren’t just disposable. I got a vintage powder compact from them recently and the pan inside is fully replaceable and not even that expensive per refill! Now their compacts are these really luxe collectibles w too many crystals, but i appreciate theyre maintenance of the low waste idea.
@@108mle my mum has one that belonged to my gran, they're very pretty. And they're solid. Way overpriced though. I love the idea of reusable packaging like what was used back in the day
I bought one of their lipsticks on a whim (because I had never heard of the brand) and actually really like it. I just assumed they were an indie brand of some kind.
Bahama mama and other bronzers/blushes.. shwing liner and a lot of their eyeshadow pallets are popular like meet matte hugh etc. Their highlighters are super popular but the have other well known products too..
As a woman in my mid 40’s I so agree with you about brands catering to a more mature crowd. My daughter is 21 and between her and I, I definitely spend a lot more on makeup than she does. Makes sense to make products for people that potentially have more disposable income.
6/7 years ago, Tarte used to be my favorite brand all around! I loved their formulas and thought they stood out in the market, but as time went on their quality as well as innovation went down imo. It’s sad how bored I am by all of their stuff now because of at least how I perceived what once was
The clay foundations, powder AND liquid, as well! Back when macbarbie07 and Eva gutowski’s friends at the time (I don’t think they used it themselves, but the youtubers popular at the time did$.
I’m actually glad you aren’t talking about the new “drama”. This idea is super unique and I’ve never seen anyone do this! Also as a BIPOC it’s amazing to me that people are more upset at people being a trash friend than their continued acts of raci*m.
yup. its bc white ppl can relate to friend drama but they cant relate to being victims of racism so they empathize with fellow white ppl over POC. just the usual lack of empathy for people of color from white ppl. disgusting, really
@Chicken Wing She has BPD. People with BPD will irrationally defend the people they love to the actual death because the way they attach to people is almost parasitic. Trisha has never felt like anyone was in her corner, of course she would cling to Shane who seemed like he cared. It’s not unnatural for people to wave away the mistakes of those they love because she thought he was genuine. He was her literal *problematic fave* and she wanted to believe him because a friendship that lasts for a decade is difficult for most people to break off, let alone someone like Trisha who doesn’t really trust anyone. Turns out, he was the very kind of person that is traumatizing to a person with BPD. Is she fully excused from her BS? No, but it is clear that Shane is a person who is a black hole for mental health. If you have an issue, he will exacerbate it, dismiss it, aggravate it. When I look at Trisha I see someone who is hopefully reaching that epiphany in understanding her mental illness. It’s always a personal journey, a personal struggle, and while we can make generalizations and observe patterns when it comes to symptoms, treatment, etc., at the end of the day how someone interacts with their own mental illness is valid-by valid I mean they are not inherently inferior as human beings for not showing positive growth. Treating mental illness isnt always a success story, and we shouldn’t deprive people of understanding just because they don’t act the penitent sinner for being mentally ill.
@@evalainchbury538 Yes, that's one of the double standards white people deal with. But they don't have to worry about being murdered by the people who are supposed to be protecting them. So they can stop whining and deal with it.
Yeah EL has my respect because they don't constantly come out with random stuff just to make money. If they release something, it's because it's good and they put work into it. Also that Heat Wave highlighter was lusted after by a lot of people for a hot minute.
Yes definitely. Pre liquid shadows, I did buy everything in the shade Kitten. The single shadow was my most used shadow until eyeshadow palettes became a thing.
lets talk about no hit blunders: i have NEVER seen pixi products outside of target. no one talks about or uses them bc they’re too expensive for the drugstore but too plain for hype
I think they may have an exclusive distribution contract with Target. Like how I can't find some drugstore brands in a Walgreens but they're all over the CVS.
Y’all remember when everyone was like applying 3-4 LAYERS of shape tape under their eyes? One lil smudge of it and it is almost too full coverage for me (and I love a beat face, trust)
A few points.. 1. Pat McGrath was involved in the formulation of the Armani Luminous Silk foundation. It slaps. 2. Ester Lauder Heat Wave got a lot of buzz online, and the Advanced Night Repair serum is bought by non-CZcamsrs 3. The Laura Mercier Caviar Sticks had a huge moment when the crayon eyeshadows were a huge thing years ago.
Hmm, I'm not sure. Tarte pumped a lot of money into influencer trips, Violet Voss had a pretty PR-package based popularity back in the day, Becca got huge by a collab with an influencer.
Honestly I'm glad you're not talking about this drama. It's stupid and I don't care that people are exposing bad people for being bad...like we've known they're bad people for quite some time so this whole "Dramaggedon 4" thing is just pointless to talk about. Plus I needed a makeup centric video today lol had a rough day with classes
I’m so glad I’m not even 100% sure what three men it is (I can give a really good educated guess just based on history) but I’ve been blissfully unaware (for now) of any new drama 😊
Unfortunately theres so many scandals with Bobbi herself, the treatment of her employees and her random vitamin business so im kinda skeptical of giving them my money :(((
@@resveratrolv5 yes, his former hairstylist is a fatphobic a-hole and trisha paytas came out after being bullied by him for years and their friends not doing anything
@@resveratrolv5 Basically JS and one of his friends were talking bad about Trisha and she told Shane and Ryland how they bullied her (mocking her weight, face, skin, calling her poor..) but Shane and Ryland still ignored her feelings and still support JS. No one is surprised tho.
I feel like the Chanel cream bronzer was a one hit wonder. I remember every beauty guru hyping up soleil de Chanel but I couldn't tell you a single other product they make.
I feel like Estee Lauder's whole thing is that they are pretty much known as a higher end skin care brand. Yeah, the more mature market makes sense too, but they're also better known for the skin care. They just don't put out much makeup.
@@kimberlywelch4198 True, but for a lot of the younger consumers who aren't as familiar with department store makeup counters, their primary focus does seem to be skincare. Outside of department stores, you can mainly find them at Sephora and Ulta. In both of those stores, most of what they offer is in the skincare realm. The makeup offered is primarily base products like foundations, concealers and primers.
You haven’t heard of the Estée Lauder Advanced Night Repair Serum? That’s probably their best selling products, and one of the most popular serums on the market!
smokey i'm glad you stuck to your words and legitimately stopped referencing certain content creators on your platforms, even though you could have gotten quick views out of it. as viewers, its admirable to watch🥰🥰🥰
Tbh thank you for not talking about **the drama** because I think I've reached a point where I just don't care about what happens to any of them lmao anyways YOUR HAIR LOOKS NICE TODAY!
@@woodsbabe2505 That whole friendship drama between Trisha Paytas, Shane Dawson, and Ryland Adams, I think Jeremiah Starburst may have a part in this as well
@@jess9722 I feel like it depends on the influence like Nikita barely put any effort into her products but manny and laura seem to be really good so it depends if the person behind thee brands cares or not.........
That’s the first one I thought of 🤣 I totally agree with her choices, but maaaan The Balm wouldn’t be where they are without that product and like, two of their palettes getting hype.
The Balm was super popular in 2012-2014 because of their Meet Matt eyeshadow palettes, Bahama Mama bronzer, and their blushes. Not just the Mary Louminizer.
The Laura Mercier concealer that comes in a little pot is stupid gooood. You should try it. It has great coverage, it is not dry and it is great for color correcting.
I saw “one hit wonders” and I thought it was going to be about CZcamsrs or other influencers that had one viral video and then dropped off. But I’m here for this too. Brand one hit wonders? Love it
They do have other things that get hype like the flawless filter, setting powder, other shades of lipstick like walk of no shame, but pillow talk was the biggest and they knew it
I see why Laura Mercier might seem like a one hit wonder brand, they're not super trendy now but a lot of their products were extremely popular back in the day ! I remember a ton of people talking about the Secret Camouflage concealer, their Caviar eyeshadow sticks and of course the tinted moisturiser, all of the youtubers who bought high end makeup were using it haha. And when you mentioned their highlighter I was thinking more about their Matte Radiance baked powder, so many youtubers raved about that one. It was the ultimate subtle/"natural" highlighter !
One hit wonders: Physician's Formula Butter Bronzer; Benefit Hoola Bronzer & Gimme Brow; Buxom lip glosses & lip creams; NARS Orgasm blush; Clinique Take the Day Off cleansing balm; Laura Mercier also has those Caviar Sticks that are stand-outs.
Benefit has had a ton of super popular makeup products on CZcams. Maybe less so now but they definitely have over the years. Nars used to be HUGE Laguna bronzer, sheer glow foundation etc etc. that was the brand to have
I respectfully have to disagree with you about NARS- their All-Day Luminous Foundation is one of my top all time favorites! Also their Soft Matte Foundation is awesome for gals with oily/combination skin! 😊
Isn’t Nars radiant creamy concealer pretty famous too? Or is it only in Asia (I’m Asian). Clinique also has that moisturizer line that’s pretty famous. And Benefit has that porefessional primer that once upon a time everyone used and their pencils are staple seller too, also that mascara with the pink cap is pretty known, no?
oooo! Would love to see this like for ex abh subculture idk of it actually was that bad or not but for so many people it didn’t match their expectations of how blendable shadows should be
Really interesting video to watch because I think that for the vast majority of beauty lovers who aren’t on CZcams, this would be quite a strange list. Laura Mercier, Bobbi Brown and especially Estée Lauder are all fixtures in most department store beauty departments and I think to all their customers, the idea that they are one-hit wonders would be pretty ridiculous. I accept that you’re going by “what’s talked about on CZcams” but that seems a very myopic way to view brands which, like it or not, dominate the retail market on the ground.
Absolutely agree- the brands you mentioned plus Clinique ( and several others) have dominated the department stores for decades. In my day ( God, I feel old) there was drug store and department store and the price difference was significant. Most adults used the department store where you could be color-matched. You developed a relationship with the sales associate for a brand ( who would be in that store for years) and they would show you new products as they were launched but certainly not at the present rate. In- brand skincare was encouraged and to be honest, if you were older you probably needed a little extra something. One of the problems with the older brands was heavy fragrance ( not Clinique.) I love to watch the CZcams videos and like to keep informed but some of the influencers think makeup didn’t exist before 2000, an exaggeration-I know. Thanks for the video, SG. Always enjoyable.
I’d also say ofra 😬 I think they get talked about in the smaller beauty sphere bc they work with smaller creators but nothing has compared to the nikkitutorials glazed donut/liquid lip era
I really wish you would do a video about Merle Norman. Nobody all about them but they are a brand for more mature skin but their lines are not inclusive and it’s sooo sad. I worked there for a bit and it just disgusted me. I tried to talk to their marketing manager about expanding their foundation shades etc and she told me that they were actually discontinuing the darkest shades in each foundation line.... someone needs to speak out about it.
Omg i neeeeed that candle. I know exactly what you mean about the coffee shop smell and i miss that smell and atmosphere so much now that schools started again.
The double wear foundation is so good! I remember always using my mom’s when I was 16 and she was so nice about it and took me to buy my own. We didn’t have a lot of money so it was a big deal and it meant a lot to me.
I totally understand not talking about the drama right now. I honestly just wish people would forget about the awful people on the internet, talking about them is just keeping them relevant and it’s honestly annoying. On a brighter note though, that hairstyle is so freaking cute!! I envy how beautiful and long your hair is lol.
I hope people being over 30 new releases every day will steer the industry to make fewer, better quality products that are thought-out not just money grabs.
please the way tarte fell off after that concelear, theyre makeup is and has always been so subpar. like twofaced makeup but just duller adn more gimicky also i dont think i could name another proudct from luara mercier other than their powder to save my live but ANYWAYS edit: please you look so beautiful in this omg
I really enjoy everything I've tried from estee Lauder imo. I really love the futurist foundation so much. It's fuller coverage but not super matte like double wear
I love the whole Bobbi Brown Crushed Lip range. SO BEAUTIFUL and easy to use. Not a lot of people talk about them because they don't focus on the Influencer world as a brand, but that doesn't mean the brand isn't good or interesting.
The dragun beauty color corrector. I actually see that incorporated into a lot of people’s makeup routines but none of their other products have stuck.
I loved this video!! So much nostalgia haha. And this isn't a one hit wonder brand but Urban Decay's original NAKED Palette was a holy grail for a lot of people and was talked about for a really long time
I love Bobbi Brown, it’s one of my favorite go-to brands since about 10 years ago 🙈 the face base is amazing, and they just came out with an eye base and I love it! It makes the eye area so smooth and supple for your concealer
Woooow! I bought the violet voss holy grail pallete when I was a junior in high school! I’m now a junior in college! How time flies. And I honestly loved the palette when I had it but god I haven’t thought about this brand in years!
LOVED this video idea!❤ However, I have to put you on bc I KNOW you love these types of foundations. Estee Lauder came out with another pretty hyped new foundation (I think it was) last year. The Futurist Hydra Rescue...it's my latest favorite. Good solid medium coverage with a BEAUTIFUL finish. It comes in a tube with a pump, it's a thinner consistency, & it's glowy in a gorgeously perfect way...I think you'd REALLY enjoy It!
No one is going to mention the OCC Liptars?! As SOON as beauty gurus stopped talking about them (like 2014-2015?), their brand went right to makeup has-been heaven 😂
Just discovered your channel and I'm enjoying your commentary! Just wanted to chime in a bit. With Laura Mercier in particular (I used to work for them) most of their iconic products were popular before instagram and influences were a thing. That seems to be how we can tell there's a "buzz" around a product these days. Back in the day it was about what "secret" trick mua's were using in their kits. The powder became a runaway hit thanks to social media but, honestly, this was super surprising to us who worked for the brand. People who loved LM before social media were DEFINITELY there for the primer and tinted moisturizer. Laura Mercier literally launched the first foundation primer in 1996. They sold primer and tinted moisturizer hand over fist for 2 decades and people barely cared about the powder until some influencer mentioned it. I definitely agree though, from around 2016 on it had clearly become the hero product of the brand.
The Holy Grail palette was the first palette I ever bought off an Instagram ad. I really do like Violet Voss, I find their shadows are one of my favorite in terms of little fall out.
I feel like Beauty Bakerie was hella popular when I got into makeup, but it might just be because I was more on beauty reddit and everyone was about them
Wow. Looking at this video it was a look at the past, just a few years ago, the trends that permeated deeply in anyone's wishlist. But it's a look at what the trends were at the west. As an Asian, but in a tropical climate country, I get to witness a mix of beauty gurus baking AND doing a glowy makeup because of K-beauty! What a time to be beautiful. 😄💖💜
Let’s be honest when you think of Charlotte Tilbury the first thing I at least think of is pillow talk. I’m sure everyone had that lip liner for a minute.
THANK YOU for not talking about trsha/jstr/shn. Every time I see a video about them my immediate reaction is "i don't care, stop giving them attention"
@@ChinaRitz84 Trisha calling out Jeffree Shane and ryland. She now hates Shane and Ryland cause they remained friends with Jeffree after he treated her badly last Valentine’s Day and then she found out Shane and ryland had talked shit on her throughout their friendship
my mom has a lot of este lauder and shes in her 50s. I would agree their branding is aimed at more mature skin. they have a lot of anti aging creams and stuff. but recently i gave my mom some rare beauty and newer brands and she loves it!
Big one: Beauty Blender. I didn’t even realize they were a company. I just thought that was what the sponge was called.
Lmao same and the funny thing is that I get reminded of it and I always forget that it's not the sponge only😂
Wait, they are a company? I thought it was just a product from no where.
Learn something new everyday.
@@greenfire3169 Yup! They sell several products as well, aside from sponges
What BeyondTheRain said. They have foundation, concealer and soon setting powder along with sponge accessories. I like their foundation except for the dispenser.
Esteé Lauder should embrace that they cater to mature people.. we’re only young for so long why not be THAT company for the mature category & I personally LOVE the Double Wear Foundation
The doublewear foundation was the only foundation I could wear for years when I was working in kitchens and bars. Everything else just melted off my face 😂. The colour range isn't great though, they were way too dark for me and I had to make a mix with half white foundation. Oh and I was in my 20s.
I feel like bareminerals is the same and I love their products 😍
@@plumpy_space_princess oh they set my skin on fire 😅. It's because they use bismuth oxychloride in their formulas.
For real. Estee Lauder has been around for more than 60 years. Maybe Double Wear is the "hit" of the CZcams era (though it's been around for a long time), but EL had been innovating long before with incredibly popular products (Youth Dew perfume was revolutionary, Advanced Night Repair is consistently well regarded, etc). When I started wearing department store makeup in the early '90s, it was not just for older women. I think because they are reliable but don't constantly release new products it makes them seem uninteresting to people who are too young to remember when that was the norm.
double wear is the only foundation that has my exact shade! no other brand has managed to get my golden olive undertones correct in their foundation 😔
I would like to add the beauty blender to this list. All of their other products are barely talked about. Also I think that like the “makeup investing” people are over spending $20 on a sponge that they are going to have to replace in a few months.
Beauty blender is so spot on for this list😳
Especially since colourpop has a 4 pack of lovely sponge's for 20 bucks and you get 4 that are better than the beauty blender.
@@lanaesworld6976 and I think a lot of people have gone back to using a brush for foundation and concealer instead of using sponges
I thought the exact same thing
honestly beauty blender isn't even the best beauty blender my personal favorite is shopmissa's for like a dollar
Ur content is literally never boring
I've had a few exes say that about me! 🤣😅
@@traceymurphy4804 this was very random 💀
THAT part
@@traceymurphy4804 This was unexpected but so very appreciated! 😂😂 Dayum, get it guuurl 😏🔥
I know right?
I remember the Armani foundation was also popular because Kim Kardashian said it was her favorite and made a big deal about them discontinuing her shade or something like that. There was a funny tweet where she misspelled the brand name when saying this and the brand called her out while saying they would give her more. Now if only I could remember my classwork instead of useless celebrity drama 😭
I wish I could see that tweet lmao
@Burning Sebastian haha yeah that's my cat, her name is moo
@@plumpy_space_princess i don't think i can post links but if you look up kim k armani tweet it shows up immediately!
@@GreenCatz88 ok I'll look it up! Thanks 😊
@@GreenCatz88 found it!
twitter.com/BBCNewsbeat/status/610763802364260352?s=19
I definitely thought of those glam glow masks. I felt like every influenced raved about the brand for like a hot sec and now I never hear anything about the brand
Same, but tbh I was never interested in the brand to begin with because it felt so gimmicky
I think that's just because YTers promoting things has really changed. They are still making new products and doing well. Their masks actually work and they have a version for pretty much ever skin concern.
@@FLdancer00 I agree. I got a mask and a moisturizer from Glam Glow in two different BoxyCharms and honestly, I like them enough that I'd repurchase both
@@beastofbussycreek I love the one in the white jar for resetting my skin, good exfoliation. And the one in purple, I see a noticable difference every time I use it. I like the glow moisturizer too. It's tinted so I have to be careful when putting on clothes, bit it makes my skin look great.
I forgot about that era of CZcams!!! Are they even at Sephora anymore?
one thing i appreciate about estée lauder is that as a legacy brand they’ve maintained some of the practices from back in the day when your cosmetics were splurge items that weren’t just disposable. I got a vintage powder compact from them recently and the pan inside is fully replaceable and not even that expensive per refill! Now their compacts are these really luxe collectibles w too many crystals, but i appreciate theyre maintenance of the low waste idea.
only if they were cruelty free :(
i LOVE the estee lauder aesthetic, and how they have kept some of some of their products very 50s, i just wish they were CRUELTY FREE!!!!!
Yeah. Id love more refillable compacts and lipstick holders, etc.
Tell me more about the compacts please!
@@108mle my mum has one that belonged to my gran, they're very pretty. And they're solid. Way overpriced though. I love the idea of reusable packaging like what was used back in the day
Who else saw Hannah come up with this idea mid video 🤣♥️
🙋♀️🙋♀️🙋♀️🙋♀️
Me lol and I’m so happy she did it
Yuuuup! Definitely peeped that!
JacobRihaniVlogs yup!
me i was excited and waiting
first thing that comes to mind is buxom and their lip glosses
who? not a joke, never heard of it LMFAO
I bought one of their lipsticks on a whim (because I had never heard of the brand) and actually really like it. I just assumed they were an indie brand of some kind.
Okay yesssssss. I remember way back when that they were poppin off and now no one cares lol
no their blushes got quit alot of hype which was why their bronzers were such a disappointment in terms of blendability
Buxom lip creams are amazing
Hannah: Charles is yelling at his kids 😳
Me: …
Me: …
Me: …
Me: OH, his students!
I had the exact same thought
Literally me 😂 took me a hot second
I also went “wait what?!” Lol
Literally same😂 I was shook for a second 😂
Lol all teachers and people who live with teachers know teachers call their students “kids”
what about "The Balm" and the "Mary-Loo Manizer"??!!
Bahama mama and other bronzers/blushes.. shwing liner and a lot of their eyeshadow pallets are popular like meet matte hugh etc. Their highlighters are super popular but the have other well known products too..
Lmao. I still own that and often look at it wondering if I should put it on my face.
@@Larina_0203 I would say do it ... I used it the other day and forgot how nice it is
Their eyeshadow and blush formula is incredible!! They make great powder products
Love how I bought it cause it’s my name.........spelled differently but it’s still my name😅😅😅😇
As a woman in my mid 40’s I so agree with you about brands catering to a more mature crowd. My daughter is 21 and between her and I, I definitely spend a lot more on makeup than she does. Makes sense to make products for people that potentially have more disposable income.
I feel Tarte was also super known for their blushes once upon a time.
6/7 years ago, Tarte used to be my favorite brand all around! I loved their formulas and thought they stood out in the market, but as time went on their quality as well as innovation went down imo. It’s sad how bored I am by all of their stuff now because of at least how I perceived what once was
Ya the amazonian clay blushes. They’re still faves of mine. They really are good.
They're fantastic
The clay foundations, powder AND liquid, as well! Back when macbarbie07 and Eva gutowski’s friends at the time (I don’t think they used it themselves, but the youtubers popular at the time did$.
I love tarte blushes!!
I’m actually glad you aren’t talking about the new “drama”. This idea is super unique and I’ve never seen anyone do this! Also as a BIPOC it’s amazing to me that people are more upset at people being a trash friend than their continued acts of raci*m.
yup. its bc white ppl can relate to friend drama but they cant relate to being victims of racism so they empathize with fellow white ppl over POC. just the usual lack of empathy for people of color from white ppl. disgusting, really
@@qwertyuioplkjhgfdsn3501 wow you put into words exactly what I was thinking
@Chicken Wing She has BPD. People with BPD will irrationally defend the people they love to the actual death because the way they attach to people is almost parasitic. Trisha has never felt like anyone was in her corner, of course she would cling to Shane who seemed like he cared. It’s not unnatural for people to wave away the mistakes of those they love because she thought he was genuine. He was her literal *problematic fave* and she wanted to believe him because a friendship that lasts for a decade is difficult for most people to break off, let alone someone like Trisha who doesn’t really trust anyone. Turns out, he was the very kind of person that is traumatizing to a person with BPD. Is she fully excused from her BS? No, but it is clear that Shane is a person who is a black hole for mental health. If you have an issue, he will exacerbate it, dismiss it, aggravate it. When I look at Trisha I see someone who is hopefully reaching that epiphany in understanding her mental illness. It’s always a personal journey, a personal struggle, and while we can make generalizations and observe patterns when it comes to symptoms, treatment, etc., at the end of the day how someone interacts with their own mental illness is valid-by valid I mean they are not inherently inferior as human beings for not showing positive growth. Treating mental illness isnt always a success story, and we shouldn’t deprive people of understanding just because they don’t act the penitent sinner for being mentally ill.
@@evalainchbury538 That's not what they said.
@@evalainchbury538 Yes, that's one of the double standards white people deal with. But they don't have to worry about being murdered by the people who are supposed to be protecting them. So they can stop whining and deal with it.
Worth noting-Estee Lauder is a historically very well respected brand and they own hella other brands like la mer, jo Malone, Mac, Clinique, etc.
Yeah EL has my respect because they don't constantly come out with random stuff just to make money. If they release something, it's because it's good and they put work into it.
Also that Heat Wave highlighter was lusted after by a lot of people for a hot minute.
Honestly the only brand they have managed to botch is too faced but even then Jerrod is still affiliated with them soooo.....
Beautyblender with the beauty sponge! That's really a one hit wonder
They really tricked us into spending 20 bucks on a sponge. A sponge.
Beauty blenders foundation is absolutely beautiful I love it is super full coverage I only need a few dots for my whole face
Stila’s liquid eyeshadows are their only thing they try to go big on.
Their Kitten eyeshadow was their big hit; they rode that wave for ages. And the Smudge Stick Eyeliners
The kitten eyeshadow was their biggest thing, I think even one of their liquid eyeshadows was named after it
Nah they have a great primer in a lil swirly bottle
Their waterproof liquid eyeliner is really popular, I have it and it’s the best black liquid eyeliner on the market. Their mascara is really dope too
Yes definitely. Pre liquid shadows, I did buy everything in the shade Kitten. The single shadow was my most used shadow until eyeshadow palettes became a thing.
lets talk about no hit blunders: i have NEVER seen pixi products outside of target. no one talks about or uses them bc they’re too expensive for the drugstore but too plain for hype
Love this idea
I second this!
I think they may have an exclusive distribution contract with Target. Like how I can't find some drugstore brands in a Walgreens but they're all over the CVS.
I thought Pixi was target exclusive???
Except those duo highlighters got some hype
I was expecting to see Becca Highlighters on here 🤔
2 minutes later... honourable mention to Becca! 🙌🏻
Y’all remember when everyone was like applying 3-4 LAYERS of shape tape under their eyes? One lil smudge of it and it is almost too full coverage for me (and I love a beat face, trust)
lol fr. cause it only looked good under studio lighting like that
Yessssssssssssss!!! I have it too and I’m wondering how did they feel comfortable putting on soooo much?!?!!
I tested one in Sephora and legit could have used it as foundation.
A few points.. 1. Pat McGrath was involved in the formulation of the Armani Luminous Silk foundation. It slaps. 2. Ester Lauder Heat Wave got a lot of buzz online, and the Advanced Night Repair serum is bought by non-CZcamsrs 3. The Laura Mercier Caviar Sticks had a huge moment when the crayon eyeshadows were a huge thing years ago.
I totally forgot about those Caviar sticks but you are so right!
Agreed! 🤔 And for Beauty Bakerie, I remember hearing a lot about their Lip Whips when liquid lipsticks first blew up years ago.
I have used Advanced Night Repair and the LM Caviar eye sticks daily for like years 😅 Both are amazing.
@@smokey_glow Don’t ask me about what happened last week, but I can call out older popular products from the recesses of my brain! 😂
I was waiting for Laura Geller guilded honey
That is such a blast from the past!
omg!! I still use that one, it’s still so good if you aren’t looking for a huge glam look!
Me too!
Her other Gelato highlighters are so good and her lash boss mascara
I feel like these are the brands who maybe don’t invest in influencer marketing...
Interesting point. This thought would make a great video.
i like thy better.
Definitely.
Hmm, I'm not sure. Tarte pumped a lot of money into influencer trips, Violet Voss had a pretty PR-package based popularity back in the day, Becca got huge by a collab with an influencer.
@Rachel Rogers Completely!
Honestly I'm glad you're not talking about this drama. It's stupid and I don't care that people are exposing bad people for being bad...like we've known they're bad people for quite some time so this whole "Dramaggedon 4" thing is just pointless to talk about. Plus I needed a makeup centric video today lol had a rough day with classes
I’m with you. I just can’t care and don’t wanna be around that kind of energy. Just wanna chill and watch some MU-related content ⭐️
What drama? Lol I am assuming J* but I truly am so disconnected I don't even know about the drama 😅
@@fi-FAY-fo Same. Such a tease to bring up something you're not gonna bring up.
I like the drama going on because I like to see more people boycott Jeremiah Starfish and Shawn
Dragmaggedon 🤔
see if it was 2014, the bobbi brown shimmer bricks would have been their one hit wonder, because it had a MOMENT
I can still hear Kathleen lights raving about these in my head lol. This was THEE product back then
And Jaclyn Hill 😆
I could never get into them, what is wrong with me?
It had a 10 year moment leading up until that point
Yes for not talking about the drama. These people (especially the three men) do NOT need more publicity.
it really do be white american men who are the loudest in the beauty community
I’m so glad I’m not even 100% sure what three men it is (I can give a really good educated guess just based on history) but I’ve been blissfully unaware (for now) of any new drama 😊
I don’t even know what’s going on wtf
Its honestly crazy Bobby Brown makeup isn't talked about more, specifically their crushed lip line. They are AMAZING.
I love those crushed lips too. The first thing I tried from them and I love it!
Unfortunately theres so many scandals with Bobbi herself, the treatment of her employees and her random vitamin business so im kinda skeptical of giving them my money :(((
@@FoodNinja12 whhaaaattt
I remember the shimmer bricks were really hyped years ago. Those were B Brown right?
@@DaMoraUpchurch yes it was
Lmao “the battle of all the people that kinda suck” I couldn’t have said it better myself
I have no idea what's happening, did JS do something again? :D
tangled like an octopus Take it as a blessing that you don’t know :)
@@resveratrolv5 yes, his former hairstylist is a fatphobic a-hole and trisha paytas came out after being bullied by him for years and their friends not doing anything
@@resveratrolv5 Basically JS and one of his friends were talking bad about Trisha and she told Shane and Ryland how they bullied her (mocking her weight, face, skin, calling her poor..) but Shane and Ryland still ignored her feelings and still support JS. No one is surprised tho.
Love this quote so much! It describes them all to a T!
First thing I think of is Laura Geller and their “gilded honey” highlighter, or Becca and any of their bigger highlighters
I feel like the Chanel cream bronzer was a one hit wonder. I remember every beauty guru hyping up soleil de Chanel but I couldn't tell you a single other product they make.
They used to be well known for foundations. But, that was a long time ago, back when Mac was at the top of the makeup game.
Their lipsticks are still very big
The Jackie aina video about the shape tape foundation deserves some kind of award. It’s been like 3 years and it’s still so funny
She makes me laugh, will check it out after this one.🙏🏽
I feel like Estee Lauder's whole thing is that they are pretty much known as a higher end skin care brand. Yeah, the more mature market makes sense too, but they're also better known for the skin care. They just don't put out much makeup.
They have full lines of pretty much all makeup products! Check any department store in every mall, you'll see an Estee Lauder counter.
@@kimberlywelch4198 True, but for a lot of the younger consumers who aren't as familiar with department store makeup counters, their primary focus does seem to be skincare. Outside of department stores, you can mainly find them at Sephora and Ulta. In both of those stores, most of what they offer is in the skincare realm. The makeup offered is primarily base products like foundations, concealers and primers.
Yes, because with age ppl do use less makr up and more skincare. I do at least. I looove make up but it does age me if i wear too much.
All my mothers makeup was entirely by them when I was growing up. She worked as a make up counter girl for them in a department store in her early 20s
You haven’t heard of the Estée Lauder Advanced Night Repair Serum? That’s probably their best selling products, and one of the most popular serums on the market!
I've heard of that serum...but only because I've seen it on my mom's vanity.
I think she's only referring to Estee lauder's makeup tho.
I thought the same thing. That night repair serum is super popular!
I love this serum. Been using it for years. It's a great product.
I've always wondered if that was any good. It's scary expensive sadly.
Bobbi Brown had shimmer bricks that were also extremely hyped up in the much earlier days of beauty CZcams.
Also their gel pot liners!
Okay but... this is DEFINITELY a series.
Janai ~ CR so agree with you. It would be interesting to revisit this every once in a while.
YES
smokey i'm glad you stuck to your words and legitimately stopped referencing certain content creators on your platforms, even though you could have gotten quick views out of it. as viewers, its admirable to watch🥰🥰🥰
P. Louise eyebase is definitely a one hit wonder. I've heard of other products ( and drama), but nothing good enough for ppl to keep talking about
I have a feeling Tarte's Shape-Tape is going to be on here 🥰 lets act surprised
It’s in the thumbnail lol
🤣🤣🤣
😮
Am I acting surprised enough?
Tbh thank you for not talking about **the drama** because I think I've reached a point where I just don't care about what happens to any of them lmao anyways YOUR HAIR LOOKS NICE TODAY!
What drama is it? Feel like I've missed out lol
@@woodsbabe2505 it’s a mess but it’s basically Trisha Paytas calling out Jeffree, Shane, and Ryland on their behavior.
@@woodsbabe2505 That whole friendship drama between Trisha Paytas, Shane Dawson, and Ryland Adams, I think Jeremiah Starburst may have a part in this as well
Influencer’s makeup brands are the most one hit wonder in the industry
manny seems to be doing well. other than that idk about the others.
The "hit" part being completely optional.
@@Sigurjon543 💀
Brands like farsali have faded into obscurity...
@@jess9722 I feel like it depends on the influence like Nikita barely put any effort into her products but manny and laura seem to be really good so it depends if the person behind thee brands cares or not.........
So surprised that the Mary Luminizer from the Balm Cosmetics was not on your list haha. Great video!
That’s the first one I thought of 🤣 I totally agree with her choices, but maaaan The Balm wouldn’t be where they are without that product and like, two of their palettes getting hype.
The Balm was super popular in 2012-2014 because of their Meet Matt eyeshadow palettes, Bahama Mama bronzer, and their blushes. Not just the Mary Louminizer.
I agree but they had a bunch of products that were really popular, and most of their formulas are very good.
The Laura Mercier concealer that comes in a little pot is stupid gooood. You should try it. It has great coverage, it is not dry and it is great for color correcting.
My fave concealer ever is the liquid one overall there just have beautiful face and base products
I’d also like to advocate for the Laura Mercier lipstick! I got a sample card and fell so much in love I went the next day to get the full size.
the flawless fusion concealer is amazing as well :)
Also their canvas blurring primer is the BOMB. Oil controlling without drying, blurring, smoothing, prelonging makeup.
We all needed 20 minutes of Hannah being petty about makeup to deal with all the BS. Thank you girl!
If you’re a fan, you know exactly when she got this video idea. Lol
Right? Lol
I don't know lol
Hannah: Tarte's one hit wonder was the Shape Tape concealer
Tarte Amazonian Clay Blushes: Am I a joke to you?
I saw “one hit wonders” and I thought it was going to be about CZcamsrs or other influencers that had one viral video and then dropped off.
But I’m here for this too. Brand one hit wonders? Love it
That would also be a fun video idea!
This would be so interesting!
Omg yes please! That video would bring a ton of views!
So when you dropping the GRWM using these singular hits? 🙃
One hit wonders: Viseart eyeshadows, Inglot shadows, Beauty Blender sponge, RMS Living Luminizer, Laneige lip sleeping mask, RCMA setting powder
I immediately thought of Charlotte Tilbury's Pillow Talk lipstick. They've dragged that out so much.
They do have other things that get hype like the flawless filter, setting powder, other shades of lipstick like walk of no shame, but pillow talk was the biggest and they knew it
I see why Laura Mercier might seem like a one hit wonder brand, they're not super trendy now but a lot of their products were extremely popular back in the day ! I remember a ton of people talking about the Secret Camouflage concealer, their Caviar eyeshadow sticks and of course the tinted moisturiser, all of the youtubers who bought high end makeup were using it haha. And when you mentioned their highlighter I was thinking more about their Matte Radiance baked powder, so many youtubers raved about that one. It was the ultimate subtle/"natural" highlighter !
I bought that Laura Mercier powder and was so disappointed my undereyes were so dry and aged at least 10 years.
I recommend there liquid concealer it change my makeup life
I ended up looking like I'd just floofed a pile of flour over my face. It felt that gritty too. I just didn't get what the monstrous hype was about.
One hit wonders: Physician's Formula Butter Bronzer; Benefit Hoola Bronzer & Gimme Brow; Buxom lip glosses & lip creams; NARS Orgasm blush; Clinique Take the Day Off cleansing balm; Laura Mercier also has those Caviar Sticks that are stand-outs.
I definitely disagree with Nars, and benefit also had porefessional primer and a few other brow products that were super popular
Benefit has had a ton of super popular makeup products on CZcams. Maybe less so now but they definitely have over the years. Nars used to be HUGE Laguna bronzer, sheer glow foundation etc etc. that was the brand to have
I respectfully have to disagree with you about NARS- their All-Day Luminous Foundation is one of my top all time favorites! Also their Soft Matte Foundation is awesome for gals with oily/combination skin! 😊
Isn’t Nars radiant creamy concealer pretty famous too? Or is it only in Asia (I’m Asian). Clinique also has that moisturizer line that’s pretty famous. And Benefit has that porefessional primer that once upon a time everyone used and their pencils are staple seller too, also that mascara with the pink cap is pretty known, no?
The Physicians Formula butter bronzer
👏🏻👏🏻 this
Also, I don't think I've ever heard of any other product from Lorac other than the palettes
the pirates of the caribbean stuff was the last time anyone cared even a *little* ab them
@@ellehogg8729 shit I don't even remember that 😂
Lorac is a whole other video honestly there journey as a brand is so interesting
@@smokey_glow well now I’m excited!
What if this was the reverse? Like one hit blunders, aka makeup brands that consistently put out good products but have one or two major fails
oooo! Would love to see this like for ex abh subculture idk of it actually was that bad or not but for so many people it didn’t match their expectations of how blendable shadows should be
lmao, we all watched Hannah come up with and manifest this video idea in real time huh
Really interesting video to watch because I think that for the vast majority of beauty lovers who aren’t on CZcams, this would be quite a strange list. Laura Mercier, Bobbi Brown and especially Estée Lauder are all fixtures in most department store beauty departments and I think to all their customers, the idea that they are one-hit wonders would be pretty ridiculous. I accept that you’re going by “what’s talked about on CZcams” but that seems a very myopic way to view brands which, like it or not, dominate the retail market on the ground.
Absolutely agree- the brands you mentioned plus Clinique ( and several others) have dominated the department stores for decades. In my day ( God, I feel old) there was drug store and department store and the price difference was significant. Most adults used the department store where you could be color-matched. You developed a relationship with the sales associate for a brand ( who would be in that store for years) and they would show you new products as they were launched but certainly not at the present rate. In- brand skincare was encouraged and to be honest, if you were older you probably needed a little extra something. One of the problems with the older brands was heavy fragrance ( not Clinique.) I love to watch the CZcams videos and like to keep informed but some of the influencers think makeup didn’t exist before 2000, an exaggeration-I know. Thanks for the video, SG. Always enjoyable.
This is very true. I now wonder if it's because those brands and others, like Clinique, don't send out PR.
Laura mercier’s tinted moisturizer was all any beauty guru talked about for like three years back in the day
Tarte Shape Tape is the best for covering hickeys.
Good to know lol
Lol
I’d also say ofra 😬 I think they get talked about in the smaller beauty sphere bc they work with smaller creators but nothing has compared to the nikkitutorials glazed donut/liquid lip era
me screaming at my phone: “an arc! it’s called an arc!”
meanwhile hannah: a ~ hump~
You can also call it a curve.
I really wish you would do a video about Merle Norman. Nobody all about them but they are a brand for more mature skin but their lines are not inclusive and it’s sooo sad. I worked there for a bit and it just disgusted me. I tried to talk to their marketing manager about expanding their foundation shades etc and she told me that they were actually discontinuing the darkest shades in each foundation line.... someone needs to speak out about it.
Omg i neeeeed that candle. I know exactly what you mean about the coffee shop smell and i miss that smell and atmosphere so much now that schools started again.
I just went to check Tarte's website at the mention of the brand and the very first tab on their page is just "SHAPE TAPE".... a whole tab.
Bobbi Brown is super popular with mature skin. Their eye cream, under eye concealer and lipsticks are AMAZING.
Hannah pls do “Turning Myself Into The Bernie Sanders Inauguration Day Meme” for your next video 👀😂🥰
The double wear foundation is so good! I remember always using my mom’s when I was 16 and she was so nice about it and took me to buy my own. We didn’t have a lot of money so it was a big deal and it meant a lot to me.
I totally understand not talking about the drama right now. I honestly just wish people would forget about the awful people on the internet, talking about them is just keeping them relevant and it’s honestly annoying. On a brighter note though, that hairstyle is so freaking cute!! I envy how beautiful and long your hair is lol.
I hope people being over 30 new releases every day will steer the industry to make fewer, better quality products that are thought-out not just money grabs.
I was gonna say - first thing I thought of was Becca Champagne Pop 😂
please the way tarte fell off after that concelear, theyre makeup is and has always been so subpar. like twofaced makeup but just duller adn more gimicky also i dont think i could name another proudct from luara mercier other than their powder to save my live but ANYWAYS
edit: please you look so beautiful in this omg
I've been wearing Estee Lauder Doublewear since high school in the 90s. I still use it and their concealer.
I think Laura Mercier is more common outside of the US. I also remember in like 2012-2014 their tinted moisturizer was really popular
The estee lauder doublewear foundation is absolutely my holy grail. Nothing else lasts on my oily skin!! ❤❤
i love these types of videos where u go over like makeup history 😩😩😩
I really enjoy everything I've tried from estee Lauder imo. I really love the futurist foundation so much. It's fuller coverage but not super matte like double wear
I love that Estee Lauder foundation...
I love the whole Bobbi Brown Crushed Lip range. SO BEAUTIFUL and easy to use. Not a lot of people talk about them because they don't focus on the Influencer world as a brand, but that doesn't mean the brand isn't good or interesting.
The dragun beauty color corrector. I actually see that incorporated into a lot of people’s makeup routines but none of their other products have stuck.
I loved this video!! So much nostalgia haha. And this isn't a one hit wonder brand but Urban Decay's original NAKED Palette was a holy grail for a lot of people and was talked about for a really long time
I love Bobbi Brown, it’s one of my favorite go-to brands since about 10 years ago 🙈 the face base is amazing, and they just came out with an eye base and I love it! It makes the eye area so smooth and supple for your concealer
Woooow! I bought the violet voss holy grail pallete when I was a junior in high school! I’m now a junior in college! How time flies. And I honestly loved the palette when I had it but god I haven’t thought about this brand in years!
lmao “they tried...” 😭
LOVED this video idea!❤ However, I have to put you on bc I KNOW you love these types of foundations. Estee Lauder came out with another pretty hyped new foundation (I think it was) last year. The Futurist Hydra Rescue...it's my latest favorite. Good solid medium coverage with a BEAUTIFUL finish. It comes in a tube with a pump, it's a thinner consistency, & it's glowy in a gorgeously perfect way...I think you'd REALLY enjoy It!
No one is going to mention the OCC Liptars?! As SOON as beauty gurus stopped talking about them (like 2014-2015?), their brand went right to makeup has-been heaven 😂
Realizing I'm still stuck in 2018 with full bake cover my skin at all costs lol. Love you Smokey Glow!!!! You are a breath of fresh air. Stay you.
Hannah always uploads at the perfect time!
Just discovered your channel and I'm enjoying your commentary! Just wanted to chime in a bit.
With Laura Mercier in particular (I used to work for them) most of their iconic products were popular before instagram and influences were a thing. That seems to be how we can tell there's a "buzz" around a product these days. Back in the day it was about what "secret" trick mua's were using in their kits. The powder became a runaway hit thanks to social media but, honestly, this was super surprising to us who worked for the brand. People who loved LM before social media were DEFINITELY there for the primer and tinted moisturizer. Laura Mercier literally launched the first foundation primer in 1996. They sold primer and tinted moisturizer hand over fist for 2 decades and people barely cared about the powder until some influencer mentioned it.
I definitely agree though, from around 2016 on it had clearly become the hero product of the brand.
Hannah said it was a good video idea and she was right! Jumped on this immediately 😂🙌🏽
The Holy Grail palette was the first palette I ever bought off an Instagram ad. I really do like Violet Voss, I find their shadows are one of my favorite in terms of little fall out.
Double wear is still my fav foundation of all time. I’ve tried a lot
ding ding ding it’s the “im way too fucking early” alarm - was just looking for a video to watch while working out, thanks bb!
Yasss. I love watching while I work out-the only reason I ever look forward to working out lol
@@PoshConcept right. i save videos for it🤣
I feel like Beauty Bakerie was hella popular when I got into makeup, but it might just be because I was more on beauty reddit and everyone was about them
Thank GOD thank you for not talking about the current NONSENSE drama! Needed this video! ☮️💜
All I could think of was Beauty Blender when I saw the title 😂
Wow. Looking at this video it was a look at the past, just a few years ago, the trends that permeated deeply in anyone's wishlist.
But it's a look at what the trends were at the west. As an Asian, but in a tropical climate country, I get to witness a mix of beauty gurus baking AND doing a glowy makeup because of K-beauty! What a time to be beautiful. 😄💖💜
Let’s be honest when you think of Charlotte Tilbury the first thing I at least think of is pillow talk. I’m sure everyone had that lip liner for a minute.
that’s interesting, i always think of their flawless filter too!!
instead**
I still want that lipstick but I haven’t built up the courage to spend all that money on a lipstick yet
I think they are pretty popular tho
THANK YOU for not talking about trsha/jstr/shn. Every time I see a video about them my immediate reaction is "i don't care, stop giving them attention"
And I’m with you on the drama everyone involved is awful why do I care if they are awful to eachother. I just wish they’d all disappear.
Sorry, what drama?? I’m nosy and I feel like I’m missing something lol
@@ChinaRitz84 Trisha calling out Jeffree Shane and ryland. She now hates Shane and Ryland cause they remained friends with Jeffree after he treated her badly last Valentine’s Day and then she found out Shane and ryland had talked shit on her throughout their friendship
my mom has a lot of este lauder and shes in her 50s. I would agree their branding is aimed at more mature skin. they have a lot of anti aging creams and stuff. but recently i gave my mom some rare beauty and newer brands and she loves it!