Consumer Behavior Berubah, Bisnis Harus Apa? - Marketin Unveiled #02

Kenapa sih, sekarang ini… customer tuh kesannya jadi kayak si paling SJW? Apakah karena mereka takut dosa? Hmm… atau emang karena dunia yang udah makin bikin sakit kepala, sampe-sampe pola konsumen alias consumer behavior juga ikut berubah? Terus, kira-kira apa dong, key takeaways yang bisa kita pelajari sebagai marketers?
Nah, di video Marketin Unveiled episode ini, Jeanett Verica, Editor-in-Chief Marketin bakal coba nyeritain fenomena ini, dari aspek alasan sampai ke solusinya. So yuk, buat pejuang marketing, mari disimak!
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🔖 Chapters
00:00 - Intro
01:21 - Behind the Shifting Consumer Behavior
01:27 - Masalah Ketersediaan Informasi
03:15 - Eksistensi Generasi Z dan Milenial
04:17 - Perhatian Dunia = Perhatian Kita
05:14 - Kekejaman terhadap Hewan
06:01 - Nilai Moral dan Nilai Sosial
07:03 - Value-Based Consumption
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📄 Sources & references:
• IDN Times. 2024. Indonesia Gen-Z Report 2024. cdn.idntimes.com
• www.forbes.com/sites/forreste...
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