Landing Page Structure (With Examples)

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  • čas pƙidĂĄn 30. 07. 2024
  • 👉 Watch new 2022 edition here: bit.ly/3cujqMY
    Even though landing pages are a single page, they are tough because they need to include every single element necessary to convert site visitors. And said elements need to be in the right order to tell the right story.
    I'm convinced that following this landing page structure will help maximize conversions.
    Check out this article by marketingexamples.com if you want to go even more in-depth: bit.ly/3tKVTdn
    Just starting out as a freelance web designer? We wrote a blog post that should help get you going: bit.ly/39AbYdI
    Timestamps:
    00:00 Intro
    1:25 The title
    2:09 Subtitle
    2:55 CTA
    4:24 Social proof
    5:30 Visual
    7:10 Features and objections
    8:45 More social proof
    10:16 FAQ
    11:10 2nd CTA
    11:54 Founder’s note
    13:30 RECAP
    -
    Learn how to build custom websites with Webflow FAST:
    bit.ly/WebflowWebclass2020​​​...
    -
    Find me on other social media platforms:
    Instagram: / ​​​​​
    Twitter: / ransegall​​​​​​​
    LinkedIn: / ran-segal...​. .
    -
    Gear & Book Recommendations: bit.ly/2ohFOuj​​​​​​​
    #webdesign​​​​​​ #webflow​​​​​​ #websitedesign​​​​​
    Thanks for watching the video!

Komentáƙe • 179

  • @MarketingExamples
    @MarketingExamples Pƙed 3 lety +234

    Haha! I wrote this article. Just randomly stumbled into this on CZcams. Lol. Cheers for the love - “Harry Fry“ 😂😂😂

    • @johongirrahimov2343
      @johongirrahimov2343 Pƙed 3 lety +9

      Dude that was one of the best guide I've ever read. God bless you my men

    • @gpolonia
      @gpolonia Pƙed 3 lety +2

      Thank you so much. I'm still a beginner and you removed at least 3h of trial and error from my design.

    • @MarketingExamples
      @MarketingExamples Pƙed 3 lety +1

      @@johongirrahimov2343 Appreciate it!

    • @MarketingExamples
      @MarketingExamples Pƙed 3 lety +1

      @@gpolonia good luck :)

    • @normthomasmarketing
      @normthomasmarketing Pƙed 3 lety +2

      Harry did you cancel the email goodies send out? Any new lists of yours I can join? đŸ™đŸŒ

  • @jaydenmoon1165
    @jaydenmoon1165 Pƙed 3 lety +8

    I find myself more capable as a coder than a designer - videos like this really help me with direction and gives me thing to try out - Thank you for a great vid :)

  • @DEVAASHU
    @DEVAASHU Pƙed 2 lety +12

    I really love the way you made it so simple and explained everything nontechnically, It's so real.
    I have been watching other videos, but, I found all those videos are totally technical/complicated to understand. I am sure newbie like me would agree!! Thank you so much again, kudos to you!!

  • @emmap4339
    @emmap4339 Pƙed 2 lety +19

    Awesome structured step by step goal focused landing page tutorial. Thanks so much for the potency and clarity.

  • @lukej2756
    @lukej2756 Pƙed rokem +31

    Excellent content brother. I came back to this video something like 13 times when building my recent landing page. Thank you for taking the time to assemble all of this knowledge.

  • @ronitrajput3934
    @ronitrajput3934 Pƙed 3 lety +5

    Thank you so much man, that really was very helpful. Feels like you guys teach more UX than my design school.

  • @mistermister8
    @mistermister8 Pƙed 2 lety

    One of the best ever breakdowns of a landing page available on the world wide web today. Simple, clear, and right on the money.

  • @EarthGoddess369
    @EarthGoddess369 Pƙed 3 lety

    WOW!! Awesome work Izzy 😍!!! Thank you so much for connecting the dots in a simple easy to understand frame !! â€ïžđŸ’„đŸŒŸ

  • @younlogiudice7244
    @younlogiudice7244 Pƙed 3 lety

    Lovely video Izzy! This seems to be a solid framework work a converting website. Will definitely pay more attention to it in the future. Thank you for sharing. 🎉

  • @austinandriese
    @austinandriese Pƙed 3 lety +2

    Love it Izzy, the insta was great but the video gave examples and more in depth explanations. I will think about ways to spread the social proof out as well as more meaningful and strategic CTAs. Killer tips.

  • @anjumanalam
    @anjumanalam Pƙed 3 lety +6

    So much value in one video! đŸ™ŒđŸŒ

  • @Coelacantha
    @Coelacantha Pƙed 3 lety

    This was very helpful, thank you for explaining these to us step by step!👍✹

  • @fega7584
    @fega7584 Pƙed rokem

    Thank you so much for this video. It's the clarity for me. I kept replaying this until I wrote my first landing page from start to finish.

  • @radiansinus8126
    @radiansinus8126 Pƙed 3 lety +1

    So clear, so concise, plus a super chill explanation. 👍

  • @chinmayeedash4125
    @chinmayeedash4125 Pƙed 2 lety +1

    No need to go anywhere to learn how to write a landing page. The step-by-step information is here in this tutorial. Thank you, Izzy and Flux Academy.

  • @guestengineinc2239
    @guestengineinc2239 Pƙed 3 lety +3

    Great summary. Majority of searches arent on desktop. Love to see this specifically for mobile interfaces. đŸ»

  • @facundogimenez1679
    @facundogimenez1679 Pƙed 3 lety +6

    Finally! exactly what I was looking for! Thank you Flux team

  • @malu.maluqui
    @malu.maluqui Pƙed 2 lety

    Thank you!! Loved the video! And your voice! I am not a native English speaker and it is very easy to understand you!

  • @byAdrianaOliveira
    @byAdrianaOliveira Pƙed 2 lety

    Loved this video and the examples sowed. Thank you!!!

  • @egobuilders415
    @egobuilders415 Pƙed 2 lety

    This guy knows exactly what he's talking about! Great video!

  • @filetmignon9978
    @filetmignon9978 Pƙed 3 lety +2

    Love the new intro animation!

  • @imitry
    @imitry Pƙed 3 lety

    Thank you! Try to use all of this concepts

  • @chiomanoble8324
    @chiomanoble8324 Pƙed 2 lety +1

    This is such a great video on creating a good landing page

  • @corneliahaase4109
    @corneliahaase4109 Pƙed rokem

    Thank you so much for this super helpful video and the concrete information!!

  • @chrisparks4674
    @chrisparks4674 Pƙed 2 lety

    Very Helpful!! Loved this.

  • @simoneblax
    @simoneblax Pƙed 3 lety +1

    Thanks for the valuable video! Very useful. I was a little bit bothered by the white noise and the grading (teeth are weird ahah), but it doesn't affect the value of the video!

  • @yoyoz333
    @yoyoz333 Pƙed 3 lety +6

    A good lesson somebody told me was that, if you have to have an FAQ section on your site, then your communication isn't very good.

    • @trimonmusic
      @trimonmusic Pƙed 3 lety +2

      This definitely isn't always true. In some cases, sure, you can communicate and answer all frequent questions within the main site content. But on more complex sites, an FAQ is a necessary way of answering obscure but common questions. Eg. in assisting a user post-sale, such as using/setting-up a feature within a SAAS.
      Also, don't try to over-simplify. A user with a simple question will not scroll through a cleverly constructed page designed for onboarding, hoping they find their answer there. They'll look for a section where they can find specifically the answer to their single question. An FAQ is a perfect way to do that, and users know to look for this section for that reason.

  • @atleastbasic9703
    @atleastbasic9703 Pƙed 8 měsĂ­ci

    Very clear and concise. I always wanted to know a basic structure in building website layout. BTW I know you were cracking up talking about the FAQ part

  • @UIUXHUB
    @UIUXHUB Pƙed 3 lety +1

    one of the best video of flux I have ever seen!!!

  • @juniask
    @juniask Pƙed 3 lety +2

    I like this new intro đŸ‘đŸŸ

  • @marymontgomeryclifford5924

    Thank you so much -- this is very informative.

  • @johnerwinlorenzo7420
    @johnerwinlorenzo7420 Pƙed 3 lety

    Love your video. That's detailed.

  • @feniksusbf
    @feniksusbf Pƙed 3 lety

    Very good video. One of most useful I woul say at flux

  • @fzolnasr
    @fzolnasr Pƙed rokem

    Thanks for all the great info! Quick question, can a home page/landing page ever be too long? I'm using the format you shared here to create a landing page for a personal injury attorney, however, when I look at his competition they have a few more sections around testimonials or social proof (ie screenshots of awards they've won, and more screenshots of reviews).

  • @carrycat876
    @carrycat876 Pƙed 3 lety

    Value Value Value - Excellent Video!!! Thank you very much đŸ‘ŒđŸ»

  • @augustocesar334
    @augustocesar334 Pƙed 3 lety

    Thank you, Izzy. How you find these landing pages? What's your favorite inspiration site?

  • @ZeielyYoga-of2uw
    @ZeielyYoga-of2uw Pƙed 3 měsĂ­ci

    thank you so much, well explained and illustraded with your examples. 🙂

  • @Benga-Eno
    @Benga-Eno Pƙed rokem

    Great content. Thank you for that!

  • @user-bf2br7rb4j
    @user-bf2br7rb4j Pƙed 11 měsĂ­ci

    Thank you very much for making this mysterious topic easy to understand! .... GOD Bless!!!

  • @lastjedi2942
    @lastjedi2942 Pƙed 3 lety

    thanks for sharing. It was helpful,

  • @jaikumar7875
    @jaikumar7875 Pƙed rokem +1

    Thanks for creating this video. Is there any good examples do you have for wedding photography & videography landing pages?

  • @lg8159
    @lg8159 Pƙed rokem +1

    I would like to add 3 more things if you are a service based business: 1) a section where you lead visitors to your service page 2) a lead magnet 3) first CTA above the fold should lead them to the product/service, because maybe it’s to soon for that commitment.

  • @henrythomas7112
    @henrythomas7112 Pƙed 7 měsĂ­ci

    Thank you so much for this video. Super helpful and well-presented. Your time and effort is most appreciated!

  • @ViktorOddy
    @ViktorOddy Pƙed 3 lety +1

    Just started working on a landing, thanks!

    • @AdeniyiWaheed
      @AdeniyiWaheed Pƙed 2 měsĂ­ci

      Have you done with that landing page conversion is the best

  • @maherinstitute8589
    @maherinstitute8589 Pƙed rokem

    Thank you for this kind helpful video.

  • @cyrenedelossantos454
    @cyrenedelossantos454 Pƙed 2 lety

    Thank you it was helpful!

  • @aisamsonreal
    @aisamsonreal Pƙed 3 lety +1

    A perfect video!

  • @doriomer
    @doriomer Pƙed 2 lety

    Thank you for this valuable tut

  • @IztokGolob-Naklo
    @IztokGolob-Naklo Pƙed rokem

    This was very helpful. Thanks.

  • @blueharriscortez3637
    @blueharriscortez3637 Pƙed 2 lety

    I am so happy that I came across your channel. Your contents are really helpful and informative. Thank you so much!

  • @helpforcausebyshreyasingh1695

    Awesome way to explain. I watch this video for 3times to make my ngo landing page. thank you !can you make video for ngo's too?

  • @sandiapillay9691
    @sandiapillay9691 Pƙed 2 lety

    Very helpful thanks ♡

  • @dele-586
    @dele-586 Pƙed 3 lety +8

    I see Flux following The Futur's business Model , "Ran: i need the team doing value videos, im a family guy"

  • @maycontentmarketing9581
    @maycontentmarketing9581 Pƙed 2 lety

    very helpful. thank you so much

  • @muhammadui
    @muhammadui Pƙed 3 lety

    Best short intro in 2021

  • @mercurious6699
    @mercurious6699 Pƙed 2 lety

    Great value, thank you

  • @kappy343
    @kappy343 Pƙed 3 lety +29

    Izzy : how do I look ran ?
    Ran : There's only one thing missing.
    *Colors Izzy's teeth blue*
    Ran : Now it matches the brand. Perfect.
    The first thing I noticed was the blue teeth đŸ€Ł seems like too much of fluxy colors.
    PS. No hate against anyone. I really loved the content and has helped me a ton. Thanks flux.

    • @postingproductions1050
      @postingproductions1050 Pƙed 3 lety

      đŸ€ŁđŸ€ŁđŸ€ŁđŸ€Ł

    • @robertglass4197
      @robertglass4197 Pƙed 3 lety

      @@postingproductions1050 Eyeballs and teeth - I guess you highlighted white to blue on premiere pro?:)

    • @liam2246
      @liam2246 Pƙed 3 lety

      CZcams says the video is in 1080p HD but I feel like the screen in blurry. He needs to improve the camera quality.... coming from Rans videos which are soooooo clear.

    • @NomadCulture
      @NomadCulture Pƙed 3 lety

      haha, deeeeesigners...

    • @nn793
      @nn793 Pƙed 3 lety

      sameee

  • @brianmatthews1244
    @brianmatthews1244 Pƙed 3 lety +5

    Great information! How would this differ for a personal branding, such as a blogger?

    • @lg8159
      @lg8159 Pƙed rokem

      I think it would than be better to go full on visuals instead
 and ofcourse compelling storytelling

  • @brianscott3503
    @brianscott3503 Pƙed 3 lety

    Great job!

  • @briannacaikens
    @briannacaikens Pƙed rokem +1

    This is AMAZING! Thanks so much for sharing! I'm wondering for coaches, counselors, and consultants, how would the website change from the format that is mentioned here for primarily products or SAAS? Thanks so much!

    • @lg8159
      @lg8159 Pƙed rokem

      I would add 3 more things if you are a service based business: 1) a section where you lead visitors to your service page 2) a lead magnet 3) first CTA above the fold should lead them to the product/service, because maybe it’s to soon for that commitment.

  • @DiogoDesiderati
    @DiogoDesiderati Pƙed 3 lety +7

    Amazing video, for real. BUT, 98% of the visits i get come from mobile and i can't seem to be able to find a way to make this formula work. For example, the above fold with 2 columns, the image column, being the second, will go bellow the first, creating a gap of information that seems to turn people off the rest of the page AND breaks the flow and the regular fold simetry. How to keep the same kind of flow in a responsive page on mobile? What if i'm not selling a product, but a service, do i put a picture of the service being conducted or of the end results?
    Thanks for the attention!

  • @re-member
    @re-member Pƙed 3 lety

    Thank you! Very helpful. And kudos to Harry Dry

  • @roxcastaneda
    @roxcastaneda Pƙed 2 lety

    Very helpful. Thanks.

  • @Kasia.Natalia
    @Kasia.Natalia Pƙed 2 lety

    Thank you so much!

  • @centrumsaiyan7623
    @centrumsaiyan7623 Pƙed rokem

    Love the recap part.

  • @francev.7012
    @francev.7012 Pƙed 2 lety

    Thank you for this

  • @raerlymade
    @raerlymade Pƙed 3 lety

    Landing page as in a marketing site or are we using the term interchangeably with home page?

  • @yllfare
    @yllfare Pƙed 2 lety

    Great content 🙌

  • @benjah221
    @benjah221 Pƙed 2 lety

    Thanks! @flux should a landing page have a menu & logo?

  • @ShukuraOnline
    @ShukuraOnline Pƙed rokem

    Amazing video Thankyou!❀

  • @RockstahRolln
    @RockstahRolln Pƙed rokem

    This is just TERRIFIC! Thank YOU for breaking this down, much appreciated!

  • @normthomasmarketing
    @normthomasmarketing Pƙed 3 lety

    Hi Izzy, I’m wondering about above the fold for a spiritual website. Showcasing a traditional Japanese healing practice for body mind and soul, but mainly for spiritual healing and growth. Not the typical product or service. Client now wanting to advertise too much as it contradicts the tradition. Goal is inform, project awareness of the practice and opportunity to join. Client is new leaves in Japanese. They wanted to see a new plant in growth. They are huge on nature farming. Anyway hero image for me is not as easy as what is mentioned.

  • @sofiabargues1495
    @sofiabargues1495 Pƙed 5 měsĂ­ci

    Amazing video! thanks!

  • @jibunorufoegbune9567
    @jibunorufoegbune9567 Pƙed rokem

    Thanks for the knowledge shared.

  • @easywebbangla7539
    @easywebbangla7539 Pƙed 3 lety

    very very helpful

  • @wayfaringshaman
    @wayfaringshaman Pƙed 3 lety

    Hey, bro, I wanna say thanks for the video, helpful stuff, but also that you kind of look like Cisco Ramon!

  • @jaimix31792
    @jaimix31792 Pƙed 3 lety

    Well done

  • @KedarBhatlive
    @KedarBhatlive Pƙed 3 lety

    Very informative...

  • @notsograceful
    @notsograceful Pƙed 3 lety

    I love the coloring of your video, very crisp and cool.

  • @idreesiqbal2164
    @idreesiqbal2164 Pƙed rokem

    Thank you!

  • @ShxQDesigns786
    @ShxQDesigns786 Pƙed 3 lety

    New intro đŸ’ȘđŸ’Ș

  • @Internet_today1
    @Internet_today1 Pƙed rokem

    do you need to add social proof if your testing an idea demand?

  • @MrKleroi
    @MrKleroi Pƙed 2 lety

    the best way to host landing page , on website domain ? subdomain ? or different domain ? thanks

  • @johnk9221
    @johnk9221 Pƙed rokem

    Thanks!

  • @branding_bolt
    @branding_bolt Pƙed 2 lety

    Thanks Loki !

  • @ro3843
    @ro3843 Pƙed 2 lety

    This is awesome

  • @pankhudilanjewar4150
    @pankhudilanjewar4150 Pƙed 5 měsĂ­ci

    Thank you

  • @maciejzelazo7223
    @maciejzelazo7223 Pƙed 3 lety

    Is there any Discords that you would recommend for designers?

  • @davidnewton190
    @davidnewton190 Pƙed rokem

    Very practical

  • @peteracademy
    @peteracademy Pƙed 10 měsĂ­ci

    Excellent.

  • @illeone5433
    @illeone5433 Pƙed 3 lety

    Very nice video

  • @roberto-maddaloni
    @roberto-maddaloni Pƙed 3 lety +2

    Hey Izzy, sorry to bother, but do you think you guys can fix the white balance? 😅 there’s a shiny blueish tint especially on your teeth and it’s been bugging me for a while 🙈 I’d even offer to do a free zoom call to help you with the camera settings

  • @DaoTrungHai.official
    @DaoTrungHai.official Pƙed 2 lety

    There is a Flux's video that mentions a collection of websites...
    The collection are categorized by sections of a web page (hero section, testimonial, etc...)
    But now I can't find that video.
    Please help

  • @delulu6969
    @delulu6969 Pƙed 3 lety

    How about new stuff? What kind of social proof we can add?

  • @pujyamvssnkdheeraj5069
    @pujyamvssnkdheeraj5069 Pƙed 6 měsĂ­ci

    Hi sir . Can i ask you a doubt if we are building a website? which was new to the internet how can we add Social proof As we are new?

  • @peksonholinificent7056
    @peksonholinificent7056 Pƙed 3 lety

    Enlightening!🙂How would you approach this with a website for a charity organisation??

  • @raerlymade
    @raerlymade Pƙed 3 lety +1

    The only improvement this channel needs is engagement from Ran and the team. Nothing worse than not interacting with your subs. Plesse consider this. I understand ya'll are busy.

  • @aluminiumkaca3208
    @aluminiumkaca3208 Pƙed rokem

    matur suwun yo cak

  • @tombreen7533
    @tombreen7533 Pƙed 2 lety

    Very informative! However, how to achieve this on mobile version of the site?

  • @AlexSpieslechner
    @AlexSpieslechner Pƙed 3 lety +6

    good video, except the "above the fold" part. "the fold" is a relict from 2010, when we had more or less consistent screens. nowadays the concept of "fold" has been proven multiple times to be completely irrelevant.
    the point of "show the important stuff as quickly and prominently as possible" holds though. but dont be too focus on the fold itself. :)