How Erewhon Became America's Most Expensive Grocery Store

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  • čas přidán 14. 11. 2022
  • erewhon market haul, tour, smoothie, santa monica, review, los angeles, prices, hailey bieber, food, salad.
    In 1872, author Samuel Butler wrote about a satirical utopia called Erewhon, where people were responsible for their own health and wellbeing. Today, the Erewhon Market only boasts eight stores across Los Angeles, but has quietly become synonymous with status throughout the country. This is the story of how Erewhon became the most expensive grocery store in America, and why your favorite influencers can’t stop shopping there.
    In today's video we look at How Erewhon Became The Most Expensive Grocery Store...Keep watching to see erewhon market,erewhon smoothie,shopping at erewhon,tour through erewhon market,erewhon,erewhon los angeles,erewhon market haul,erewhon haul,erewhon grocery haul, what is erewhon,why is erewhon so expensive,erewhon review
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    Inspired by Asking Erewhon Shoppers What They Do For a Living
    Inspired by EREWHON: The Most EXPENSIVE SUPERMARKET in Los Angeles
    Inspired by America's most EXPENSIVE grocery store
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Komentáře • 122

  • @loveleighladey7945
    @loveleighladey7945 Před rokem +280

    There's absolutely zero reason for food to cost this much

    • @bizrise
      @bizrise  Před rokem +14

      does expensive = better food?

    • @theanatolian2908
      @theanatolian2908 Před rokem +56

      yes there is. to keep poor people out, because how else would you appeal to rich hipsters

    • @nicholasbrooks7349
      @nicholasbrooks7349 Před 11 měsíci +3

      ​@@bizrise to a certain extent however not that much

    • @nawwk79
      @nawwk79 Před 9 měsíci +7

      Unless they are made from the tears of the heavenly celestial maiden of Kaéndran.

    • @Joy-zh9fq
      @Joy-zh9fq Před 5 měsíci +4

      Pretentiousness is the reason

  • @bakrifustok2976
    @bakrifustok2976 Před 4 měsíci +79

    When you think of everything wrong with Los Angeles, your brain should start with Erewhon.

  • @kdeloris2225
    @kdeloris2225 Před 9 měsíci +93

    When you don't want to shop around regular people, this is where you go.

    • @stefanong1917
      @stefanong1917 Před 6 měsíci +16

      Soon the regular people will shop there just to gain social status.😂

    • @jasonhaven7170
      @jasonhaven7170 Před 5 měsíci

      They can't afford it. @@stefanong1917

    • @jerrimenard3092
      @jerrimenard3092 Před 5 měsíci

      They take food stamps. I looked it up.

    • @MayaMaya-tj7kw
      @MayaMaya-tj7kw Před 2 měsíci +3

      It's expensive to avoid normal people

  • @markdc1145
    @markdc1145 Před 2 měsíci +23

    No single business explains the disappearance of the middle class better than Erewhon.

    • @KOSMOinfinite
      @KOSMOinfinite Před 19 dny

      It is a top of market store. It is not designed for middle or mass market.

    • @user-ey8jz1zr2b
      @user-ey8jz1zr2b Před 7 dny

      @@KOSMOinfinite that’s not what OP said though.

  • @mohandx4z
    @mohandx4z Před 10 měsíci +60

    This is such a massive scam

    • @gjd424
      @gjd424 Před měsícem +4

      Exactly the same people who buy Gucci and can’t afford shop here 😂

    • @WorldWithoutReligion
      @WorldWithoutReligion Před 5 dny

      That's the only way you can make money now.. Not thru honesty 🙏

  • @OptimizeWithRajan
    @OptimizeWithRajan Před rokem +19

    How does this only have 8k views?! Just randomly had this thought on its rise and why it’s so big

    • @rbae
      @rbae Před 4 měsíci +5

      I think this is an AI generated voiceover video lol

  • @Ash2theB
    @Ash2theB Před rokem +54

    Now it makes sense. Japanese whole foods are super expensive during certain seasons and of the "designer foods as well."

  • @tan8813
    @tan8813 Před 6 měsíci +25

    What they did is create a space without poor people, it’s less to do with food and more to do with creating a space only the rich can access “
    / shop at

  • @undermygarage
    @undermygarage Před rokem +3

    Great and informal video thanks

  • @nowyouredoingthesponge4644

    Well as an native to Florida which is in the US, we as a nation have the worst problems with health and it is because you walk into a store and you see all this junk food and candy, processed foods. So yes it's expensive to get non processed food but your health will thank you. The type of food that the store sells should be our normal and not a hot commodity

  • @colleenwhalen6981
    @colleenwhalen6981 Před měsícem +7

    Unfortunately, there was almost next to nothing about the original Beverly Blvd Erewhon in West Hollwyood from the 1970s' I used to shop at that store every week and eventually got a job working in their Culver City warehouse, then I started my own Macrobiotic catering business and sold ready to eat deli food at the Erewhon store. The REAL Erewhon from Boston and West Hollywood back in the 1970s has NOTHING to do with this current store, in fact - Michio and Aveline Kushi are probably rolling in their graves about what the new store is about - $19 fruit smoothies and the parking lot crammed with papparazzis, and social influencers aiming for their 15 Minutes of Fame. $100 would buy you lunch and maybe a can of soup to take home for later.
    The REAL Erewhon back in the 1960s and 1970s was devoted to authentic organic food at reasonable prices even low income folks could afford - it was a gathering center for authentic people who were really devoted to the organic foods movement NOT celebrities trying to "make the scene" and get photographed by papparazzis. 100% of the produce was organic and all grown by small indie family farmers, ALL of them local organic farmers and this was back in the 1970s before the Locavore Movement and Farm to Fork movement was created about 45 years later. The original Erewhone was a visionary place, not just a shop to buy healthy organic groceries but more of a community center and relationship building for the organic foods movement and Macrobiotics.
    BTW there was some nonsense that the old store on Beverly Blvd was grubby and a dump - this is completely false. I still vividly remember the BEAUTIFUL and classy old store from the 1970s on Beverly Blvd - it was lovely, with hardwood floors and very light and airy with sunshine beaming through the windows. The folks who worked there were "Movement People" and we were really like a family - there was a Macrobiotic Study House Center near Wattles Park in West Hollywood that Macrobiotic teachers gave lectures and dinners in a wonderful community center that was run by volunteers.
    I moved from West Los Angeles in 1979 and frankly, I am relieved that I was not there for the final days when the old Erewhon on Beverly Blvd went out of business - what the video fails to explain was a BIG reason for that old store closing was the govt ruled it was not earthquake safe, so the property was demolished. I don't know anything about the new owner but it is clear he understands NOTHING about Macrobiotics and the carbon footprint of the new Erewhon throws out massive amounts of plastic packaging daily and all that stuff winds up in the oceans plastic gyre, landfill dumps or incinerated!

    • @CoolHand273
      @CoolHand273 Před 10 dny

      yes this is another sad story about how authenticity and good intentions gets corporatized and the original message is lost

  • @th2030
    @th2030 Před rokem +7

    Very informative video :)

  • @arfriedman4577
    @arfriedman4577 Před rokem +47

    I only heard of this store recently from you tube. I was in LA in 1995 and I had not heard of erewhon.

    • @SweetSpot909
      @SweetSpot909 Před 8 měsíci

      it really started around 2012 or that tie frame

    • @Snappy650
      @Snappy650 Před 8 měsíci +8

      Erewhon is a waste of time. If you want to pay $16 dollars for a juice feel free. I have better uses for my money

    • @Snappy650
      @Snappy650 Před 8 měsíci +2

      My ex’s dad worked at the Fairfax location in ‘96 by the holocaust museum

    • @arfriedman4577
      @arfriedman4577 Před 8 měsíci +1

      Erewhon is too expensive for me.

    • @Snappy650
      @Snappy650 Před 8 měsíci +1

      I’ll stick to Canters! G-d bless

  • @jerrimenard3092
    @jerrimenard3092 Před 5 měsíci +9

    I remember the cereals. They were at almost every health food store I went to as a kid. My parents were LDS and were always looking for food storage add ons. From what I remember, the oats were a decent price. Now, I would never shop there.

  • @jimmynodean
    @jimmynodean Před 3 měsíci +1

    Very informative video

  • @alec187
    @alec187 Před 26 dny +2

    Imma stick to my radioactive Walmart produce 😂😂❤

  • @user-ys6nw5ju9j
    @user-ys6nw5ju9j Před 4 měsíci +10

    Ill stick with Aldi

  • @irememberla6460
    @irememberla6460 Před 15 dny +1

    Visited Erewhon in LA. I came, I saw, I left...!

  • @Ruth-os4mi
    @Ruth-os4mi Před 9 dny +1

    Love it. Yes I'm pretentious and segregate myself from poor people.

  • @ericbishop3468
    @ericbishop3468 Před 29 dny +4

    Erewhon is an anagram of Nowhere.

  • @LEONFENG134
    @LEONFENG134 Před 4 měsíci +6

    It’s nothing about the green; it’s everything about the greed

  • @frontporchmint
    @frontporchmint Před 7 měsíci +2

    I am partial to the farm fresh almond milk and the smoothies; favorite location is in Pasadena, since its not a mission like the L.A location(s).

  • @LilLinton01
    @LilLinton01 Před 13 dny +5

    My gf keeps buying food from this place and I must say, all of it tastes incredible. Of all the things she wastes money on, Erewhon is one I might actually tolerate.

  • @newgoliard6059
    @newgoliard6059 Před 11 dny +2

    The power of a brand. Why one thing costs more than the same thing elsewhere.

    • @rahimi4762
      @rahimi4762 Před 9 dny

      They probably pay the workers well and the suppliers get paid for harder work to keep food clean and organic

  • @veronicadhawkins
    @veronicadhawkins Před rokem +1

    Good job

  • @Bobross12345
    @Bobross12345 Před 29 dny +2

    Even if I was a billionaire I’d much rather just go to my local grocery store.

  • @KokoKyssed1
    @KokoKyssed1 Před měsícem +1

    There’s one being built near Ponce City Market 🥳🥳

  • @Bboyred20
    @Bboyred20 Před 7 měsíci +18

    I work a across the street from an erowhon it’s disgusting. No cash no card under an undefined minimum ENTITRE store has monthly price hikes and clientele regularly hits pedestrians cause they’re looking at phones while speeding their land rovers

    • @angelinimartini
      @angelinimartini Před 4 měsíci +4

      No cash and no card? Then what do they take?

    • @jhundo
      @jhundo Před 3 měsíci

      @@angelinimartinihe’s saying there is a minimum purchase amount for both types of payment

    • @SashRobin
      @SashRobin Před měsícem +4

      ​@@angelinimartinithey mean customers can only bring a certain minimum amount of money in order to shop there. For example no less than $100.

  • @kalanioney5136
    @kalanioney5136 Před měsícem +2

    If I had a choice between erewhon of Traders Joe, I’ll Definitely Chose Trader Joe’s

  • @stevieg6418
    @stevieg6418 Před dnem

    Erewhon may be flashy but I think Bristol Farms is the real money shoppers choice.

  • @jirou6228
    @jirou6228 Před 4 měsíci +6

    I guess Erewhon is not aimed for the lower income and is not your everyday supermarket... it does have some niche products that you couldn't buy easily but still...

  • @speedyflixofficial
    @speedyflixofficial Před rokem +2

    Hey man, I reached out again! Thanks!

  • @gjd424
    @gjd424 Před měsícem +1

    When they stopped selling all organic and their hot bar wasn’t hot I stopped with the madness😅

  • @Lifeisshortby
    @Lifeisshortby Před 20 dny

    That was Victoria principal in the movie earthquake clip.

  • @lanie200
    @lanie200 Před rokem +2

    Step aside, Gelson!

  • @jbb8261
    @jbb8261 Před 4 dny

    I actually sell stickers designed after the smoothies on my red bubble account. I’ve sold so many 😂😂😂

  • @SweetSpot909
    @SweetSpot909 Před 8 měsíci +1

    well produced video

  • @d3vi0uz1
    @d3vi0uz1 Před 5 dny

    The same mindless drones who will complain about "corporate greed" are the same drones who happily shop at Erewhon and brag about it on social media.

  • @alyssajones4368
    @alyssajones4368 Před měsícem

    Holy shit. And I thought Sprouts Farmer's Market was a little on the pricier side 😮

  • @houseofhamm
    @houseofhamm Před 8 měsíci +8

    excellent insight of the history of Erewhon. my favorite place ever

  • @ClaudiusPGreen
    @ClaudiusPGreen Před měsícem +1

    Erewhon better not come to NYC; Whole Foods Market is quite enough, thank you.

  • @CoolHand273
    @CoolHand273 Před 10 dny

    This place makes whole paycheck look like the walmart grocery isle.

  • @jaimalhotra8702
    @jaimalhotra8702 Před 13 dny +1

    Why did I see Raj Kapoor in a grocery store video

  • @SimplySheilaB
    @SimplySheilaB Před 5 měsíci +5

    They’re totally milking the instaworthy and flex culture system and the sheep still keep spending 😂 #afoolandhismoneyareeasilyparted

  • @reillytaha6669
    @reillytaha6669 Před 11 měsíci +1

    7:28

  • @xpaperxcutx4588
    @xpaperxcutx4588 Před 5 dny

    What?? You mean this is more expensive than Whole Foods???

  • @NowherewithNate
    @NowherewithNate Před 4 měsíci +3

    I love the video but hate the ai narrator’s voice

  • @kalanioney5136
    @kalanioney5136 Před měsícem

    A lot of Celebs Shop there.

  • @savvystrandsxsnatchthatcat8122

    The owners look like they aged like ….

  • @dgchvz
    @dgchvz Před 6 měsíci +9

    So it’s just expensive to be expensive? A joke.

    • @jordancastillo9654
      @jordancastillo9654 Před 4 měsíci +1

      Yes if people can’t afford it just don’t shop there simple as that

    • @gjd424
      @gjd424 Před měsícem +2

      Yes a lot of the products are the exact same as Whole Foods but twice as much!😂

  • @jeffbabies7428
    @jeffbabies7428 Před 6 dny

    Uh, I think you mean YIN and YANG. Not YING. And just FYI, “YANG” should be pronounced more like “YUNG”. All of this being information readily available on CZcams, ironically enough, when one sets out to make an educational video on the very same platform, but then strangely does not use said platform to educate oneself on their own subject matter.

  • @fiof
    @fiof Před 2 měsíci +3

    75 thousand homeless people in LA county and 20 dollar yogurt. Then my American friends get offended when I tell them they are going straight to hell.

  • @xenafan234
    @xenafan234 Před dnem

    Do they Take EBT? HAHAHAHAHAHAHAHAHAHAHHAH!!!!!!!!

  • @nexx410
    @nexx410 Před měsícem +2

    So health is for the rich

    • @wh6201
      @wh6201 Před 23 dny

      Yes, the poor can go kick rocks.

  • @Nesuma-mo9qp
    @Nesuma-mo9qp Před 27 dny +1

    Erewhon should be banned. The prices are ridiculous. Eating food is a basic need for all living beings to ensure survival. Food should not be a luxury good.

  • @michaelmcginsie2600
    @michaelmcginsie2600 Před 17 dny +1

    Just lost 5 sec of my life