Why Athletes Are The Biggest Influencers

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  • čas přidán 18. 04. 2024
  • Thanks a lot to Shopify for sponsoring this series!
    www.shopify.com/athleticinterest.
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    ⏱ Timestamps
    00:00 Are Creators The New Athletes?
    02:14 The Rise and Fall of Boxing
    06:22 Influencers ≠ Athletes
    10:33 Business Athletes presented by Shopify
    🎬 About
    Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Komentáře • 342

  • @vatsaldvora
    @vatsaldvora Před rokem +1549

    And then there is Sebastian Vettel who didn’t care about social media and when he finally got on Instagram, it was to announce his retirement!

    • @gabrielle.s1896
      @gabrielle.s1896 Před rokem +109

      absolutely the worst rollercoaster of emotions i've gone through lmaoo i was so excited

    • @nikudevin
      @nikudevin Před rokem +9

      Woooohooooo Yesssssss. Ring Ding ding ding...

    • @NishManoj
      @NishManoj Před rokem +35

      I like how he's using it now to tell his life story and how he started racing

    • @segwhkamaza6447
      @segwhkamaza6447 Před rokem +29

      @@NishManoj i love how he tags himself in his own accounts story

    • @NishManoj
      @NishManoj Před rokem +24

      @@segwhkamaza6447 big dad energy😂🙏🏾

  • @torachan23
    @torachan23 Před rokem +1426

    More people know athletes and CZcamsrs than their local politicians, the people who could actually have an impact on your life

    • @russell6075
      @russell6075 Před rokem +4

      politicians offer nothing but lies at least athletes can score overhead kicks

    • @Sp33dGames
      @Sp33dGames Před rokem +92

      True but if their (including mine) local polititians would perferm in an equivalent way, this would change really fast.

    • @nabilskhirigabbouj7083
      @nabilskhirigabbouj7083 Před rokem +30

      @@Sp33dGames politicians in boxing matches 😅

    • @BeansBeansBeans
      @BeansBeansBeans Před rokem +115

      When has my local politician ever scored over 100 goals in the Champions League?

    • @hugonongbri8100
      @hugonongbri8100 Před rokem +49

      "Politicians, the people who could actually have an impact on your life"
      Don't know where you're from, but in my country this is actually a joke 😂😂

  • @SamMartinPeakPerformance
    @SamMartinPeakPerformance Před rokem +879

    A big difference is longevity. The very best athletes have a 15-20 yr career at the top. So many top influencers are lucky to get 3 yrs before they become irrelevant or people just get bored of them. (There are of course major exceptions like the Paul brothers, KSI etc)

    • @malindu9843
      @malindu9843 Před rokem +5

      Exactly!

    • @aci6828
      @aci6828 Před rokem +40

      Well average nba player career in the nba is actually 6 years so it’s more so the top longevity athletes like lebron and Brady with careers that long tbh

    • @SamMartinPeakPerformance
      @SamMartinPeakPerformance Před rokem +42

      @@aci6828 for sure 👍 that's why I said the "very best" athletes. Most are lucky to get 10 years at a push

    • @commando1092
      @commando1092 Před rokem +3

      and they are still praised after retirement

    • @user-qd3vs6on1f
      @user-qd3vs6on1f Před rokem +4

      american thumbnail. where is virat kohli(200 million just on instagram), messi(375 million just on instagram),neymar(170 million just on instagram). plus these player's whole life dedicated to their sport. Not a 3 year career

  • @numberyi
    @numberyi Před rokem +168

    Skill in a sport transcends language barriers

    • @AthleticInterest
      @AthleticInterest  Před rokem +22

      No doubt about that! 🌎

    • @indrashinaga
      @indrashinaga Před rokem +2

      People still watch Leo Messi and absolutely fine if the fella never speak any English, even for one sentence in any circumstances.

  • @ThatwasAsian
    @ThatwasAsian Před rokem +140

    We all got Rick rolled at 10:22 and didn’t even notice 😂

  • @yugam-jain
    @yugam-jain Před rokem +142

    Notice how Red Bull is mentioned as a leading sports brand at 9:58, shows how a brand rooted entirely rooted outside of the sports world has now become a strong brand in it.
    Now, about 90% of my red bull sports hype is being fueled by Athletic Interest alone. Good job guys.

  • @thedutchexposer
    @thedutchexposer Před rokem +290

    To compare, Formula One gets around 70 million views per race. I think people really underestimate the influence athletes like Max Verstappen and Lewis Hamilton have, especially in Europe.

    • @segwhkamaza6447
      @segwhkamaza6447 Před rokem +8

      70 million but nearly half of them watchs f1 like football wherever they go they attract new people and they will remamber the winners name my mother still remembers schumacer button and alonso she watched one race in her life and still talks about how loud car was

    • @felipereyna1955
      @felipereyna1955 Před rokem +8

      It si true, but their influnece is not comparable to footballers or another athletes like Usain Bolt, Michael Phelps, Roger Federer. F1 is still a niche sport.

    • @manucr9183
      @manucr9183 Před rokem +4

      The only one to branch out was Hamilton.

    • @justinfoar1562
      @justinfoar1562 Před rokem +12

      They're popular but football has the most famous human beings in the world. Cristiano ronaldo is the most famous man in the 21st century

    • @martijnstrobbe9786
      @martijnstrobbe9786 Před rokem

      Car branch, oil branch and back in the day tabbaco branch, anyoen loves nascar? that's how america is, WWE AND NASCAR deadbrainstories

  • @charlesarg4022
    @charlesarg4022 Před rokem +16

    great content! In my opinion, Cristiano Ronaldo, Michael Jordan and Lionel Messi are amazing influencers who have been around for decades. They were influencers before apps, before mirror selfies. I think with them we got used to the routine of the extraordinary, and we don't realize anymore that they are all the time present in the sports world.

  • @smalljack5248
    @smalljack5248 Před rokem +45

    that ishowspeed goal and siuuuuu was legendary😂🤣

  • @Pluckaiy
    @Pluckaiy Před rokem +135

    The charity football event is something Sidemen have done for a long time not a once off

    • @merial7
      @merial7 Před rokem +13

      But not every week.

    • @Legend-gv2nx
      @Legend-gv2nx Před rokem +8

      missing the point

    • @d.tcomma
      @d.tcomma Před rokem +5

      @@Legend-gv2nx He says in the video that they recently tried their luck in a charity all star match. As if it was the first match they have hosted

    • @omzy8700
      @omzy8700 Před rokem

      @@d.tcomma yes but it is not something that they do every week for a year ,how many people do you think will pay every week to watch them playing football ,do you think they would be able to reach 1 million every week ? ,the reason why the charity Match is successful is because it is only done once a year .

    • @d.tcomma
      @d.tcomma Před rokem

      @@omzy8700 yea but the charity match wasnt to compete with footballers and their influence over the sport, it was for charity.

  • @GianTheDesigner
    @GianTheDesigner Před rokem +35

    the editing and storytelling in this video is top notch, very inspiring and happy i found this channel!

  • @blingblingz_
    @blingblingz_ Před rokem +5

    + why athletes are the biggest influencers?
    - because they have actual skills

  • @futurehofer1564
    @futurehofer1564 Před rokem +14

    Oh my God, the idea of them playing a tennis match makes me die inside 😭

  • @carlsagan4129
    @carlsagan4129 Před rokem +1

    this video is so professionally prepared i enjoyed every second

  • @AltsekBUL
    @AltsekBUL Před rokem +5

    Ooo, this channel is going to blow up! What a content, premium stuff!

  • @darian9095
    @darian9095 Před rokem +1

    This was a very well produced and insightful video!

  • @skyfall4452
    @skyfall4452 Před rokem +9

    Love your channel guys. Sports economy is so interesting with the right channel to watch

  • @emilproducing
    @emilproducing Před rokem +6

    Very good Video! I love your tips how athletes can start a business.

  • @TSierra
    @TSierra Před rokem +4

    Thank you for the content. This is a great video, good job!

  • @robert2690
    @robert2690 Před rokem +9

    If your influence draws in millions of viewers worldwide every week, then you know you are at the top.

  • @Ayusshhh27
    @Ayusshhh27 Před rokem +17

    What a well produced video! ❤️

  • @RVZER
    @RVZER Před 10 měsíci +1

    I can't believe this content is free. you did some crazy research. thanks for the video.

    • @AthleticInterest
      @AthleticInterest  Před 10 měsíci +1

      Wait... we've been giving it out for free?! 😱
      (Thank you, we're very glad you enjoy it! 😄)

  • @houseofshorts3931
    @houseofshorts3931 Před rokem +4

    love ur vids keep it up

  • @luisayala3451
    @luisayala3451 Před rokem +1

    Wow, amazing video, it's really outstanding how an athlete can influence the audience around the world

  • @NihinduAngana
    @NihinduAngana Před rokem +1

    Awesome video as always mate!!

  • @cryptobull738
    @cryptobull738 Před rokem +2

    This is a exceptional video

  • @TheMarslMcFly
    @TheMarslMcFly Před rokem +48

    Despite being a wrestling fan, it took me to watch this video to learn that Logan Paul actually did a Frog Splash onto the Announcers table lol

    • @dashtoroya2838
      @dashtoroya2838 Před rokem +5

      Now Logan Paul is going to face Roman reigns for the world title on November 5th.

    • @yugam-jain
      @yugam-jain Před rokem +7

      @@dashtoroya2838 WTF?? WWE is a joke man

    • @dashtoroya2838
      @dashtoroya2838 Před rokem +10

      @@yugam-jain well we can expect a great match from both of them and it's clear WWE won't let Logan Paul win lol

    • @sobversion3
      @sobversion3 Před rokem

      @@dashtoroya2838 David Arquette was WCW champ in its heyday lol; can't rule it out

    • @sup9023
      @sup9023 Před rokem +1

      @@dashtoroya2838 That match one of the greatest matches in wwe.

  • @NOREALESTATEINVESTORLEFTBEHIND

    Wow, thank you for sharing this great information and knowledge, you were able to articulate it and explain it very well for us to better understand it all. i would love to take this time and openly extend an invitation to have you as a special guest and also an expert on the topic I am sure that our Podcast subscribers' followers would love it. Looking for hearing back from you,

  • @theplaylistpsycho
    @theplaylistpsycho Před rokem

    My mind is blown, the editing, the information, the pacing, that was the easiest subscribe of my life.

  • @gigainvestor
    @gigainvestor Před rokem

    Wow! So entertaining video!
    Editing on point and great story
    The algorithm got it right this time!
    Greetings from 🇧🇷

  • @user-do5sw4ju1i
    @user-do5sw4ju1i Před rokem +2

    Incredible video, amazing quality…much respect❤

  • @MuhammadSalarAyub
    @MuhammadSalarAyub Před rokem

    Great analysis

  • @uummaaiirr
    @uummaaiirr Před rokem +3

    He slapped Terrell for calling him by his slave name.
    His name is Muhammad Ali.

  • @ghostgetti4310
    @ghostgetti4310 Před rokem

    This is a great video, so much I hadn't realized!

  • @glenntaylor9144
    @glenntaylor9144 Před rokem +17

    Why has this channel only got 588k followers, this should be a million+ all day long.

  • @Ryz414
    @Ryz414 Před rokem +7

    1:15 "The more things change the more they stay the same"

  • @kisankumar7408
    @kisankumar7408 Před rokem +3

    Love your video.
    Make video on qatar worldcup like which team is strong ,probability and tactics.
    Plssssssssssssssssss

  • @MrMeMyselfandI
    @MrMeMyselfandI Před rokem +8

    They’re often the peak of physical fitness and represent the pinnacle of physical accomplishments. Moreover they’re branching out and becoming political which may make them divisive but influential

    • @Someone25948
      @Someone25948 Před rokem

      Babar Azam going to be Pakistani PM in 2042 if he wins cricket world cup final this sunday 😂

  • @maxcoaching4644
    @maxcoaching4644 Před rokem

    Great that you gave your own opinion on the topic, even if it receives criticism

  • @nabhannbn
    @nabhannbn Před rokem +1

    Always brings the best content

  • @thecrazymercan
    @thecrazymercan Před rokem

    🎉🎉🎉 great Video. Great content

  • @rawnanle
    @rawnanle Před rokem

    Great video as always

  • @feitanthegoat
    @feitanthegoat Před rokem +1

    well actually, KSI and his Sidemen boys were known for football challenges back in the day and hosted their first charity match years ago and it did pretty well tbh + TOBJZL is having the chance to play in an FA Cup match( a major league cup in england) with a low division team but refused.

  • @davismotomiya29
    @davismotomiya29 Před rokem +5

    Using KSI and the word "Mural" in a span of few minutes was really nice

  • @recration
    @recration Před rokem +4

    My man nimmt Rafa als Beispiel, du bist ne Legende und a Man of Culture, I see haha

  • @crbsoup6315
    @crbsoup6315 Před rokem +1

    yooo new upload letss goooo

  • @the_real_idoit8166
    @the_real_idoit8166 Před rokem +1

    7:29 they’ve done that for years not the first time a charity match was set up by them

  • @alivirk3074
    @alivirk3074 Před 9 měsíci

    Man your voice is amazing

  • @OmarKhanMOK
    @OmarKhanMOK Před rokem +5

    It's pretty simple: Celeb culture isn't as big outside the States. The biggest "stars" would be those ubiquitous across borders. Nothing more universally followed as popular sports.

  • @1dylanflowang
    @1dylanflowang Před rokem +1

    difference between influencers and athletes is this, Influencers do it for the views, athletes do it for their country and for themselves. They train and compete even when no one is watching.

  • @jaingarvit2621
    @jaingarvit2621 Před rokem +3

    still can't imagine paying for these events

  • @kaws3076
    @kaws3076 Před rokem

    Such a good video! Wow

  • @Trilogye
    @Trilogye Před rokem

    7:30 lmaoo Speed with the goal

  • @pokukusi437
    @pokukusi437 Před rokem +2

    Best CZcams channel

  • @Miguelvillaloboss
    @Miguelvillaloboss Před rokem

    amazing video !

  • @ernestgega4633
    @ernestgega4633 Před rokem +3

    The football Charity Match was hosted by the Sidemen, a group of youtubers and one of those being KSI!

  • @Younex
    @Younex Před rokem +2

    I don't understand why some people still call Muhammad Ali → cassius Clay!!! he literally was screaming at journalists who called him that 😑

  • @natick2958
    @natick2958 Před rokem

    dude i may be high but the way these videos are structured is really good its like im reading a fucking academic paper on a subject

  • @sirantisocial9681
    @sirantisocial9681 Před rokem +1

    We all can agree that half of the audience who watched Sidemen charity match came there to watch speed

  • @gabrielbritob
    @gabrielbritob Před rokem +2

    Athletic interest is legit!

  • @LordWay
    @LordWay Před rokem +1

    Unless you are Swindon Town FC where they tend to sign a famous person every few seasons 😂

  • @abhinavrawat3223
    @abhinavrawat3223 Před rokem

    your videos always makes me think🤔

  • @parryhotter7905
    @parryhotter7905 Před rokem

    amazing video

  • @aaronbailey782
    @aaronbailey782 Před rokem

    I don't relay comment on your videos, but I have to now, I completely understand what your saying

  • @shimaarnaud1120
    @shimaarnaud1120 Před rokem +1

    messi and ronaldo iconic picture is the greatest photo taken in history

  • @albertvillalobos1377
    @albertvillalobos1377 Před rokem

    I haven’t watched this video yet but I am part of the group that wonders why anyone even cares what these people have to say outside of sports.

  • @gergoszalanczi179
    @gergoszalanczi179 Před rokem

    7:18 dude the sidemen charity game was going even before the whole boxing shit started XDDDD

  • @MusicMeen
    @MusicMeen Před rokem

    Amazing channel

  • @abhijeetpatil2794
    @abhijeetpatil2794 Před rokem

    Ali would be asking from heaven ' what's my name ' when he used his original name .

  • @salashayder6354
    @salashayder6354 Před rokem

    They need to try car racing from all the influence

  • @badgumby9544
    @badgumby9544 Před rokem +2

    No employee is worth the kind of money they pay these people. They play with balls, drive cars fast or beat each other up for money. Who cares what they think about anything. I sure don't.
    Don't look up to or use these types of people as role models. Or care what they have to say about anything. They don't live in the same reality you do. And they are not who you think they are out of the spotlight.

  • @Sportshorts77
    @Sportshorts77 Před rokem

    Make video on why signing Cristiano will never be loss no matter what he is just incredible in bringing fan to ground

  • @daytonode
    @daytonode Před rokem +1

    He really tried sneaking in logan paul there as an athlete lmfao

  • @MrTVintro
    @MrTVintro Před rokem +1

    11:25 the Sidemen vs CZcamsrs charity soccer match has 15 million views.

  • @itz_yeastic
    @itz_yeastic Před rokem +4

    2:28 Buddy, his real name is MUHAMMAD ALI, not an AKA, he has said it multiple times, please don't disrespect him like that.

  • @sameek19
    @sameek19 Před rokem

    Athletic Interest: All Hits, No Misses!

  • @edwardiris58
    @edwardiris58 Před rokem

    0:28 mayweather vs McGregor did 4.3m ppv buys one of the biggest ppvs of all time

  • @RashidOsman
    @RashidOsman Před rokem

    JJ watching this video learning why they launched Prime.

  • @birger937
    @birger937 Před rokem

    Fatneek finally got the honor of appearing at Athletic Interest.

  • @donut9600
    @donut9600 Před rokem

    0:37 lmao rip goatifi

  • @zacharygoodwin789
    @zacharygoodwin789 Před rokem

    Great video, as always, but I think the bit about the sidemen charity match is a bit misleading. I don’t believe Logan Paul was really part of it and rather than a ‘try their luck’ thing it was an annual event

  • @1dylanflowang
    @1dylanflowang Před rokem

    brands should sponsor those that deliver results, like competing at the Olympics or even at the national level. What sporting achievements do influencers have?

  • @The_G.O.A.T__
    @The_G.O.A.T__ Před rokem +1

    Hi Again Athletic Interest 👋

  • @AETERNVS
    @AETERNVS Před rokem +7

    At the same rate, sports creators just like Athletic Interest, and.. we hope us too really soon, are becoming more and more big than normal sports TV and radio. One of our producers (and voice) also works as a play by play commentator: money is less then ever before in traditional media, because creators are taking over.
    And about Muhammad Ali.. check out our documentary about him! Hopefully we did a great job depicting his tragic decline from boxing.

  • @ccyclo
    @ccyclo Před rokem +1

    Bro really tried to sneak Logan Paul😭😭

  • @kingkhaya1115
    @kingkhaya1115 Před rokem

    I’m so mean I make medicine sic~Ali 😂

  • @NihinduAngana
    @NihinduAngana Před rokem

    haha smooth segway to the sponsor!! #SmoothCriminal

  • @alpavora9430
    @alpavora9430 Před rokem +5

    King Kohli 🔥🔥

    • @dimebang8052
      @dimebang8052 Před rokem

      kin cr7 cristiano ronaldo siiiiiiiiiiiiiiiuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

  • @kylereiter1432
    @kylereiter1432 Před rokem +1

    I see your ad rickroll

  • @danaghasempour580
    @danaghasempour580 Před rokem

    8:40 a mindblowing theory.

  • @SH1MIL
    @SH1MIL Před rokem +2

    10:21 Is that???

  • @jashansogi2641
    @jashansogi2641 Před rokem

    10:32 that could be a shirt

  • @Real_SkyRipper
    @Real_SkyRipper Před 9 měsíci +1

    this is pretty simple, just to give my take on the questions "why would people pay to watch 2 youtubers box", because it's not something you would expect, that's why, it's like if someone made a Trump vs Biden box, or a Ryan Reynolds vs Ryan Goslin, or a Chris Hemsworth vs Chris Evans, etc... it's something we never thought we would ever see but maybe we did wonder or talk about who would win in such a situation, so yeah pretty easy money making thing if they actually wanted or needed the money, hell imagine a Messi vs Ronaldo box match, if that doesn't hit 2 billion views i don't know what will.

  • @bgb_
    @bgb_ Před rokem

    The New Originals 🐐

  • @ProPlayerTrainingZone
    @ProPlayerTrainingZone Před rokem +2

    Now CR7 has 500m ig followers😮

  • @bikershub9680
    @bikershub9680 Před rokem

    Make videos on cricket

  • @ole-hermanrudshaug1101

    This guy dont miss

  • @-Scrapper-
    @-Scrapper- Před rokem +2

    Philosophers, mathematicians poets>>> gladiators

  • @carenthusiast6748
    @carenthusiast6748 Před rokem

    Athletic Interest wants to be the Nike of sports infotainment

  • @sebastianresch2490
    @sebastianresch2490 Před rokem +1

    Target group of people like Paul &KSI Children/teenager (fanboys/girls) who buy/support everything from their heroes , people who actually consume CZcams
    Target group of Mayweather: Adults who are interested in sporting performance
    Easy to explain why one group sells more PPV tickets. Some people would even pay to watch their favorite YT having a shit. It's not about the things they are doing is about the level of attachment certain fanboys/girls have to certain YT that they just support everything.
    Same reason why branded Ice tea, pizza etc from rappers sells like crazy. The difference is the audience. Gen Z