AWS re:Invent 2020: Personalized service with Amazon Connect Customer Profiles

Your customers expect a fast, frictionless, and personalized customer service experience. In this session, learn about Amazon Connect Customer Profiles-a new unified customer profile capability to allow agents to provide more personalized service during a call. Customer Profiles automatically brings together customer information from multiple applications, such as Salesforce, Marketo, Zendesk, ServiceNow, and Amazon Connect contact history, into a unified customer profile. With Customer Profiles, agents have the information they need, when they need it, directly in their agent application, resulting in improved customer satisfaction and reduced call resolution times (by up to 15%).
Learn more about re:Invent 2020 at bit.ly/3c4NSdY
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[@ameliemorneau6583]

Hi! Is it possible to not connect a third party and just build the data as the call come in?

[@chrismcguire8692]

Does it really only work with the following integrations? How is that helpful for those who do not use one of these?
Salesforce
Zendesk
ServiceNow
Marketo
S3