Master P explains No Limit Record's business formula (Rap City 1997)

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  • čas přidán 11. 02. 2011
  • "Some people just jump into the game and they want to sell millions of records. First you gotta sell 5 or 10 records."
    Amazing that the formula that P explains on this clip is still working to this day with labels like Cash Money/Young Money. Say what you want, P was a smart businessman for the most "part.
    Always know for being the biggest exaggerator in hip-hop history, P says that Goodie Mob, Westside Connection, Uncle Luke and even Total (yes the R&B group from Bad Boy Entertainment) would be on the I'm Bout It soundtrack. We all know none of those occured.
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Komentáře • 345

  • @gsecc
    @gsecc Před 8 lety +118

    For all you young niggas that's tryna come up as a rapper, producer, or business man y'all better pay attention to this knowledge and wisdom. One day these type of videos will be worth more than gold.

  • @facedafact86
    @facedafact86 Před 11 lety +77

    he took a city bus and made it a tour bus = Master P

  • @cam514
    @cam514 Před 11 lety +131

    u crazy.. Master P's influence is still being felt today... this generation of rappers remaking P's old hits all the time... and all these new rappers signing 360 deals, selling their soul to corporate giants, while P tried to teach them how to keep 85%... Master P is a pioneer and he's the hardest rapper of his generation. He didn't care about Billboard or radio airplay... he made sure he was #1 in the streets and he DID THAT! #NOLIMITFOREVER

  • @lyricalgenious2010
    @lyricalgenious2010 Před 10 lety +62

    Master P -- legendary status. This is classic 90s Hip Hop.

  • @jgodoy_
    @jgodoy_ Před 9 lety +39

    P change the rap game for real he taught niggas how to get paid the right way! #Respect

  • @tswagg504
    @tswagg504 Před 10 lety +152

    no business degree, but a hell of a business man. He figured the shit out for himself, that makes a smart man. There are people with degrees who don't know how to gauge demand for a product without having to spend the money first. He simply watched what was selling, and gave the people exactly what they already wanted.

    • @AthensParkSwag
      @AthensParkSwag Před 9 lety +22

      College degree teach you about your field and give you a certificate of approval to show people you know what you doing. But college don't teach common sense, knowledge nor wisdom

    • @mralpickett
      @mralpickett Před 9 lety

      tswagg504 truuuuu

    • @tswagg504
      @tswagg504 Před 9 lety +3

      AthensParkSwag true shit bruh. I'm in business school, and it's 90% memorization....if you have the time to memorize that shit, you'll get an A.....now engineering classes, those required real intelligence...you had to figure out what the problem was, then solve it.

    • @tswagg504
      @tswagg504 Před 9 lety

      mikeworld39 He didn't have it during this period though....mid/late 90s.

    • @tswagg504
      @tswagg504 Před 9 lety

      Bruh, that's a community college. That isn't a real business degree. It's nowhere near as strenuous as an accredited 4 year degree. I've been to community college and university; those places are diploma mills........I was talking about a bachelor's degree, not an associates.

  • @jroc1879465
    @jroc1879465 Před 10 lety +89

    he did this before the internet!

    • @ronaldjames7843
      @ronaldjames7843 Před 2 lety

      Sure rite! This generation today won't understand

    • @badgyrl310
      @badgyrl310 Před 4 měsíci

      💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯💯

  • @dopediva8643
    @dopediva8643 Před 8 lety +71

    P was ahead of the game.smart man

    • @jazmynbrown6820
      @jazmynbrown6820 Před 5 lety +1

      Yes, he's a smart business man. He ain't no fool.

  • @kabeyz
    @kabeyz Před 10 lety +39

    damn c murder standing in the back low key withn his hat down
    can tell this homie is a tru g

  • @robpeter2paypaul
    @robpeter2paypaul Před 9 lety +66

    p is a smart dude. First you gotta sell 5 or 10 albums before you can sell a million! these new cats don't under that shit. Classic shit

  • @polobubblevest
    @polobubblevest Před 9 lety +82

    c murder playin the background chillin in the cut

  • @nomibe2911
    @nomibe2911 Před 13 lety +25

    Master P was a pioneer.

  • @louisalexander2647
    @louisalexander2647 Před 7 lety +37

    P and Dre pretty much made hip hop alive. yeah respects to Diddy, Russell, jd, etc. but without these 2, idk what would the game be like

  • @MrEOM41
    @MrEOM41 Před 4 lety +24

    I love the style of clothing in this era no designer, just raw but still fly with it ... 😏

    • @pepstalynn
      @pepstalynn Před 3 lety +6

      P's shirt is DKNY which is a designer shirt.

    • @Rountree1985
      @Rountree1985 Před 3 lety +4

      It’s all designer shit, what are you talking about?

    • @damarimoland1613
      @damarimoland1613 Před 2 lety +1

      @@Rountree1985 I think they meant that say high end designer

    • @ronaldjames7843
      @ronaldjames7843 Před 2 lety +1

      U Kno bout Fubu?

  • @CashMartin909
    @CashMartin909 Před 7 lety +37

    Rap City was the Best

  • @gameover-mgtow7502
    @gameover-mgtow7502 Před 8 lety +50

    P mastered da MIX tape GAME and sold a CD every 1st of da month

    • @hnic505
      @hnic505 Před 4 lety +2

      cha.illionaire mastered and pioneered the mixtape game whete rapped over other priducers he dodnt pay for beats and became the mixtape messiah. master p paid an in house production crew and put out albums with budgets the same way these sound cloud rappers put out bullshit and hope it sticks...

  • @est1985buckcity
    @est1985buckcity Před 13 lety +6

    CLASSIC RAP CITY...MASTER P WAS A FUCKIN GENIUES IF YOUR FROM MY AREA NO LIMIT AND OLD C.M.R. WAS THE ONLY THING THAT WE WAS BUMPIN

  • @BruceWayneWorld
    @BruceWayneWorld Před 11 lety +22

    Best that ever did it independent ! Period !

  • @thug2244
    @thug2244 Před 6 lety +9

    They can say whatever they want about P not helping C with his legal situation. But this man was not selfish. Every time he spoke about No Limit he always used the word (we)

  • @Dickey271
    @Dickey271 Před 2 lety +4

    Rare DKNY shirt P got on he was supporting Brands before he did Rap Snacks and Monyattis

  • @btatejr21
    @btatejr21 Před 9 lety +15

    New Orleans finest!! P made us proud

  • @silentthriller
    @silentthriller Před 6 lety +12

    Built the business in chunks. That's how it's done folks.

  • @COMMANDO21B
    @COMMANDO21B Před 13 lety +16

    I fucks wit Master P. He's a bidness man

  • @tonysnow9688
    @tonysnow9688 Před 4 lety +5

    P is definitely a legend as far as hip hop business being from the south
    He showed everyone the blueprint
    I remember this era in the90s
    East vs West controversy days when the south was overlooked
    Rip Tupac also

    • @ronaldjames7843
      @ronaldjames7843 Před 2 lety +2

      This was when the south was slightly starting to get a little shine to before the early 2000s with Ludacris, TI., Paul wall, chamillionare n dem to. P was pushing hard for south to get recognized after Andre from OutKast said the south got something to say at the source awards.

  • @tonerdz2357
    @tonerdz2357 Před 4 lety +7

    Cmurder always looked ready for war his ghost stood behind his brother 💯

  • @rc121crx
    @rc121crx Před 11 lety +29

    Gumbo music! Damn I miss that old no limit beat and rap.

  • @jaerick9934
    @jaerick9934 Před 7 lety +24

    I used to say Romeo don't look like him but on here at this young age I see it

    • @ygztheseries2455
      @ygztheseries2455 Před 7 lety +3

      jae rick he slick do look like his dad at a young age but he got more of his mom look then his dad

    • @Mr_Si313ter
      @Mr_Si313ter Před 5 lety

      Romeo isnt his biological son

    • @nudytv7879
      @nudytv7879 Před 4 lety

      @smoothcollected he not. C murda is

    • @LifeIsNotorious
      @LifeIsNotorious Před 4 lety +1

      @@nudytv7879 He's Master P son. Stop it

  • @COMMANDO21B
    @COMMANDO21B Před 12 lety +5

    Master P straight inspires me in this interview

  • @KaleSurgeo
    @KaleSurgeo Před 7 lety +49

    C murder on the back chilling

  • @StraightUpFrigid
    @StraightUpFrigid Před 8 lety +27

    We Need Another Big Ass Record Label Like No Limit, Rap-A-Lot, And Cash Money Records To Come Up Out The South. I Wonder Who's That Gon Be.

    • @networkfreddy2000
      @networkfreddy2000 Před 8 lety +3

      +Straight Up Frigid Records Everybody knows its going to be Straight Up Frigid Records!

    • @StraightUpFrigid
      @StraightUpFrigid Před 8 lety +1

      +Fredrick Pettiford Thanks For The Support

    • @tonykey2438
      @tonykey2438 Před 8 lety

      mane if Gucci would of left that street shit alone. boi defintely would of been So Icey/ 1017. belive dat

    • @DaNamezLAND
      @DaNamezLAND Před 8 lety

      +Tony Key true

    • @regnaultsanders7547
      @regnaultsanders7547 Před 8 lety

      +Straight Up Frigid Records check out my boy Regnault Monday

  • @504jec
    @504jec Před 10 lety +46

    It's funny that slangs today come from new Orleans, bout it, bling,twerk

    • @GangstaStan010
      @GangstaStan010 Před 9 lety +3

      Twerk is ATL. Bounce is New Orleans

    • @504jec
      @504jec Před 9 lety +6

      Look up dj jubilee "do the jubilee all" made in 1993. I talked to him once. He's a teacher now. He added a slurr to tweak.

    • @zaeedf
      @zaeedf Před 7 lety +1

      504jec actually uncle luke did back in the late 80s. Came from SFla

    • @i240_wrestling
      @i240_wrestling Před 7 lety +1

      this is true all the slang did come from the N.O

    • @TheBucketSkill
      @TheBucketSkill Před 4 lety +1

      @P C J BIOSAH lol wasn't that chicago?

  • @aliaswizard6963
    @aliaswizard6963 Před 6 lety +16

    He did everything he said he was going to do and everything came out exactly is planned

  • @thug2244
    @thug2244 Před 6 lety +8

    I believe Joe thought this was a joke or that the No Limit camp would not last long - over 23 years later No Limit is still standing and I believe that Romeo is about to do big things like his pops did

    • @smoothshop
      @smoothshop Před 6 lety

      Oh yea! I enjoy the WEtv show. GROWING UP HIP HOP.

  • @ivysmith2794
    @ivysmith2794 Před 7 lety +10

    why would anyone press thumpsdown on a video thats helping people who do not have a major deal to get their gifts out there

  • @deniawiseone95
    @deniawiseone95 Před 4 lety +4

    You know this was years ago when DKNY is being rocked. I remember wearing her too lol :)

  • @datboitaj
    @datboitaj Před 10 lety +3

    I remember these days....waaayyyyy before the storm this is when shit was so fun to be here!

  • @TheKKCody0824
    @TheKKCody0824 Před 10 lety +5

    lmao at the end "WE'LL BE BACK BACK IN A MINUTE MINUTE IIGHT IIGHT!"

    • @GODs_Son777
      @GODs_Son777 Před 9 lety

      Yeah, Joe was a fool for that! lol..

  • @CashMartin909
    @CashMartin909 Před 7 lety +9

    Salute to Master P

  • @andrerobinson406
    @andrerobinson406 Před 2 lety +2

    FUN FACTS:
    Although Westside Connection wasn't on I'm Bout It Soundtrack, Mack 10 did a appearance in the I'm Bout It movie. Ice Cube and Mack 10 both got a solo song on I Got The Hook Up Soundtrack years later.
    Jaguar Wright said Kima from Total and Master P were dating back in the day, so that a song might came about.

  • @vegitausa
    @vegitausa Před 11 lety +3

    Cmurder was so young sittin right there behind P

  • @lovethybodyco7635
    @lovethybodyco7635 Před 5 lety +1

    This man is SMART ! Listen to your Elders !!!!!!!! 🙌🏽🙌🏽🙌🏽👏🏽💯🤴🏾

  • @RaveON123
    @RaveON123 Před 11 lety +5

    P - still boss of al bosses!!

  • @MoneyR8
    @MoneyR8 Před 13 lety +26

    dude was worth over 600mil$ in '97

    • @black_wall_st_will_rise_ag4632
      @black_wall_st_will_rise_ag4632 Před 4 lety +7

      Low key, I think P is worth over a billion today. P too smart about his money.

    • @jakobbraumann256
      @jakobbraumann256 Před 4 lety

      no fucking way

    • @oholm09
      @oholm09 Před 4 lety +1

      .p is independent

    • @JoJoStar22
      @JoJoStar22 Před 4 lety +1

      @@black_wall_st_will_rise_ag4632 Very true. P is a low key billionaire. He lay low because the more money, more problems.

  • @N8TIVE2008
    @N8TIVE2008 Před 5 lety +4

    C-Murder and Big Boz in the background

  • @TheOfficialPayne
    @TheOfficialPayne Před 10 lety +6

    it´s night and p wears sunglasses

  • @HasBeensNAddicts
    @HasBeensNAddicts Před 11 lety +2

    That's the truest shit I heard about rappers tryna make it. "People wanna jump in a sell a million records. First you gotta sell 5 or 10"

  • @gangstakendoll
    @gangstakendoll Před 11 lety +2

    I have ALLLLLLWAAAYYYYSSS been a fan of Master P (the whole No Limit Records generation PERIOD). I have EVERY LAST ONE of No Limit Records excluding any cd that came out after the yr 2000 when NLR began to fade out. I'm 24 years old now and still got love and respect for my nigga P. When I was about 6 this nigga came to my city but of course I was too you BUT my mom and dad went and got me an autographed poster (the ICM album poster). I got the No Limit tank tatted on me too. I miss the old days

  • @omanluciano2675
    @omanluciano2675 Před 6 lety +17

    Free my big brother C-Murda he gone hold it down untill he come home and change the game

  • @CHENOTV
    @CHENOTV Před 13 lety +2

    MASTER P STILL MY FAVORITE RAPPER

  • @TeKeyaKrystal
    @TeKeyaKrystal Před 5 lety +3

    love when he said "Black people coming together making stuff happen!"

  • @poebama1
    @poebama1 Před 10 lety +8

    ahahahahaha! C- Murder in the background on the bus.

  • @lwfc08
    @lwfc08 Před 11 lety +2

    Damn, P was shinin'.

  • @QR_Code
    @QR_Code Před 11 lety +4

    lmao, i remember back when he was dropping weekly albums...man that shit was incredible never seen anything like it... also dont think noone has ever had a p&d deal like that where he was getting the majority of the money

  • @Rudedogg119
    @Rudedogg119 Před rokem

    Until this day forward I haven't seen anyone in the rap game out do master P and no limit records. P made a statement when he said he drop a album when he wants to, and he did dam near every month it seems. I remember back in the 90s going to the record store or to the mall to buy any CD Master P put out with the Tank on the back....💯

  • @SmokedOutGang
    @SmokedOutGang Před 10 lety +14

    genius

  • @lamontmcdaniels322
    @lamontmcdaniels322 Před 3 lety +1

    P was always fresh asf 💯 I remember when was lil I always wanted them glasses him and c use to waer

  • @gorillacar
    @gorillacar Před 11 lety +3

    man p get so much respect in memhis! he really put the south on! but the rap industry wont give him respect cause he aint on the couch or selling his soul for riches...p stay tru..

  • @louiebabe6353
    @louiebabe6353 Před rokem +1

    P.Miller is a intelligent brother.💯

  • @kingringo
    @kingringo Před 4 lety

    9 years later im here

  • @GustoTheGamer
    @GustoTheGamer Před 4 lety +1

    Master P is was and is a real Master

  • @futurerapids
    @futurerapids Před 11 lety

    Master P will foreva remain da TRUest to da game

  • @dj13willi
    @dj13willi Před 11 lety +1

    They can say what they want about master p that man uptown like a muthafucka

  • @kobeisthegoat5767
    @kobeisthegoat5767 Před 8 lety +13

    #FREECMURDER🙏🏽🙌🏽💯

  • @AndrewsOpinion15
    @AndrewsOpinion15 Před 12 lety +2

    DAMN HE LOOK SO YOUNG !!!!!

  • @dublawson4078
    @dublawson4078 Před 11 lety +3

    thats real!! imagin if we came together and did this on every level as a people

  • @TrendsetterOn
    @TrendsetterOn Před 6 lety +1

    Throwback !!!

  • @LilTight90000
    @LilTight90000 Před 12 lety +3

    Thats my nigga mane Master.P

  • @zairedravis2747
    @zairedravis2747 Před 4 lety +1

    I used watch rap city all time them was good ol day's 1998

  • @dkgkeepitso
    @dkgkeepitso Před 3 lety +2

    P know how too bulid his fan base give em want they want that why today its no limit and 4ever. i had that down south hustler 🔥 and west coast bad boyz vol. And that song with c muder steady mobing c was snapping on that song check it out. If u bump that down south hustler album and west coast bad boyz vol.2 today it still be dope 🔥 listens too it again its no limit 4ever 👍

  • @curtisgriffin5480
    @curtisgriffin5480 Před 5 lety +1

    Smart brotha

  • @wormakathekid5000
    @wormakathekid5000 Před 10 lety +2

    From the beginning, straight focused

  • @37mafia1
    @37mafia1 Před 12 lety +1

    Y'all see that clean LEXUS ES 300 at 0:41 That was the car right there !

  • @ricardowright2868
    @ricardowright2868 Před 5 lety +2

    Down South hustler love that album

  • @JSpekGooseKrew
    @JSpekGooseKrew Před 11 lety +1

    Fuck how much money yall say he worth..In 97 I was 18 and P was the Top dude in my hood in Charlotte NC..I still respect what he did for the game to this day.......Im 33 now and can still hear his influence in hip hop..Just listen to the rap outta New Orleans, the south Period and you hear P...

  • @Hotboyfonzo
    @Hotboyfonzo Před 12 lety +1

    I like that N.O.
    snapback

  • @yahawashi8438
    @yahawashi8438 Před 3 lety +1

    I miss the old no limit Records

  • @HogOnWelding
    @HogOnWelding Před 6 lety +1

    Wisdom in the raw...

  • @elryck94
    @elryck94 Před 11 lety +1

    A smart guy a really smart guy

  • @hedheiclark6048
    @hedheiclark6048 Před 8 lety +6

    miss these days

  • @goldiamondmusic
    @goldiamondmusic Před 8 lety

    That beat at the beginning of the interview...

  • @Dickey271
    @Dickey271 Před 2 lety +1

    C murder looking like Romeo

  • @shermysherm
    @shermysherm Před 10 lety +1

    Master P paved the way for alot of rappers...Joe clezzy from back in the day dope, Aight? Aight?? Aight!

  • @TEACHYOUTEEWHY
    @TEACHYOUTEEWHY Před 12 lety

    NOW THAT'S THE THING WITH MASTER P. HE'S A VERY PERSISTENT DUDE. A STRAIGHT TAURUS!!

  • @GrindtymeNOLA
    @GrindtymeNOLA Před 11 lety +1

    P a fool with it the best hustler in the rap game

  • @erwinrogers9470
    @erwinrogers9470 Před rokem

    Classic 🔥

  • @BookMultimedia
    @BookMultimedia Před 11 lety +3

    Gotta get that Saints Cap

  • @leeannalbritton8478
    @leeannalbritton8478 Před 5 lety

    My first concert was Master P

  • @DESTINYHero-km9gz
    @DESTINYHero-km9gz Před 10 lety +4

    C-MURDER LOOK SO SEXY BACK IN THE DAY!!!!!!

  • @GagnezVizz
    @GagnezVizz Před 8 lety +12

    Great business tips.

    • @mikewatts3704
      @mikewatts3704 Před 8 lety

      what's that song in the background at the beginning

  • @paulheissaire9678
    @paulheissaire9678 Před 9 lety

    Something cause the video not to show on the computer. An error occurred TRY AGAIN LATER!

  • @sixfeetontop
    @sixfeetontop Před 11 lety

    WUD UP P!!!

  • @Bran103115
    @Bran103115 Před 11 lety +1

    No Limit Records was the YMCMB of the 90s

  • @basilthompson7515
    @basilthompson7515 Před 3 lety

    It Was Seen on The No Limit Chronicles

  • @estherliannechristianson9220
    @estherliannechristianson9220 Před 10 měsíci

    I see 3 little boys in the Calliope Project...guns, murder, death, drugs,...(everywhere they turn)..
    Yet, softly in the background, I can hear "Josie's on a Vacation Far Away....
    I Like My Girls a Little Bit Older....
    I just want to use your love ..tonight.."
    To Be Cont.

  • @tawandalee6774
    @tawandalee6774 Před rokem

    Yes

  • @pookee82
    @pookee82 Před 3 lety

    Joe Clair I haven't seen you since the 90s it's good too see ya. Hopefully I spelled Clair right. Holla

  • @GenuwineG
    @GenuwineG Před 8 lety +6

    He's a different cat now, he needs to go make peace with C. Hoody hoo!

  • @ridedownrecordsllc1903
    @ridedownrecordsllc1903 Před 7 lety +2

    classic

  • @christaylor7902
    @christaylor7902 Před 8 lety +4

    All I heard was "And then $, $, $, $, $, $, $, $, $, $. 99 "

  • @sambanelly4219
    @sambanelly4219 Před 4 lety

    Bout it !