Ep. 61 - Becoming Fluent with The Language of Referrals - Bob Burg Interviewing Bill Cates

Announcing! Bill Cates’ newest book…
The Language of Referrals: The Words & Scripts Financial Professionals Use to Gain More Ideal Clients.
Every financial professional understands the power of referrals and personal introductions.
Marketing experts extol the virtues of building a referral-based business. However, while providing overarching strategies and concepts, they don’t tell you how to actually create results.
In this exclusive interview, Bob Burg (author of Endless Referrals and The Go-Giver Series) interviews Bill Cates - widely known as “The Original Referral Coach” in financial services.
While discussing the release of Bill’s latest book, The Language of Referrals, Bob and Bill explore the core principles and practical strategies for mastering the art and skill of building a referral-based business. They offer insights into promoting introductions, overcoming objections, effectively getting introduced, and more!
Listen to all our episodes at referralcoach....
Connect with Bob Burg
Website: burg.com/
LinkedIn: / bobburg
Connect with Bill Cates
Website: referralcoach....
LinkedIn: / billcates