The Lazy CEO Podcast - Establishing Trust In a Selling Relationship

In this episode of The Lazy CEO Podcast, host Jim Schleckser delves into the prevalent issue executives, CEOs, and entrepreneurs face in generating sufficient revenue and establishing trust with clients. He is joined by Todd Duncan, a multiple-time New York Times bestselling author and renowned sales leader, who shares his expertise on these topics. Duncan emphasizes the paramount importance of trust in the sales process, highlighting that tension and suspicion can severely hinder successful business relationships. He advocates for a referral-based approach to business, which eliminates call reluctance and fosters excitement, allowing salespeople to focus on nurturing relationships rather than merely closing deals.
Duncan underscores the need for effective communication, advising sales professionals to talk less about themselves and their companies and more about addressing the client's needs. His research indicates that concise sales pitches can significantly boost conversion rates. Furthermore, he introduces the concept of emotional economics, where building an emotional connection with clients can lead to substantial increases in sales and gross margins. The principle of reciprocity, where providing value to clients encourages them to reciprocate with business, is also discussed.
Sponsor for this episode...
This episode is brought to you by The CEO Project.
The CEO Project is a business advisory group that brings high caliber, accomplished CEOs together.
Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries.
With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions.
The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes.
If you are an experienced CEO looking to grow your company, visit www.TheCEOProj...

[@nirvana-buddha]

I have a great idea for you.
There is a high probability that business managers hold stocks. Why not donate those stocks to Buddhist temples or meditation centers in Sri Lanka or Thailand? If you sell your stocks and donate them, the benefit will be one-time, but if you donate them as stocks, the dividends will benefit the temple or meditation center you donated to in perpetuity. When you die, you cannot take a single yen of your assets with you. However, good deeds bring benefits wherever you are reincarnated. For those who are financially well off, donations are an easy good deed to carry out. Why not become a sponsor who supports the teachings of Buddha for a long time?
Even if you earn a lot, the government will collect your profits through taxes. In that case, I think it would be a good idea to donate to the teachings of Buddha to gain a sense of security after death and fame from the people of Buddhist countries.
May all living beings be happy.