Sell Once, Profit Continuously: Subscription Model Strategies ft. Robbie Kellman Baxter

Join Morgan and subscription expert Robbie Kellman Baxter on The Journey Podcast as they explore subscription and membership mastery. Learn from Robbie’s experience with Netflix and her bestselling books.
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In this episode:
00:00 Introduction to the Journey Podcast
01:22 Robbie Kelman Baxter's Entrepreneurial Journey
03:36 Discovering the Power of Subscriptions
06:04 ClassPass and Subscription Benefits
07:03 Advising Entrepreneurs on Subscription Models
08:33 Examples of Successful Subscription Models
10:29 Building a Membership Mindset
15:55 Understanding Customer Lifetime Value
18:59 Creating Value Through Content and Community
23:38 Membership vs. Subscription: Key Differences
26:07 Afrotech: Building a Loyal Community
28:22 Navigating Rewards for Super Users
29:46 Defining Membership and Its Value
31:36 Creating Exclusive Experiences
34:34 Transitioning from Free to Paid Communities
35:31 Freemium Models and Their Purpose
41:00 Content Worth Paying For
46:11 Onboarding and Engagement Strategies
51:16 Conclusion and Further Resources
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Through the episode, Robbie delves into the many factors business leaders must consider when determining whether to add a subscription or membership component to their offerings. She also breaks down the three possible elements of subscriptions: commerce, content, and community, and explains why delivering true value tailored to customers' needs is necessary for success.
Robbie and Morgan discuss innovative membership ideas specifically for Afrotech, examining the desire of many members for exclusive access instead of discounts. Robbie sheds light on the strategic role of free offerings in a "freemium" model, clarifying the limited scenarios where providing something for free makes sense.
Robbie also addresses a common challenge many influencers face when creating content behind a paywall, explaining that not all content lends itself to a paid subscription. She shares strategies to intentionally design a subscription model that clearly communicates its value, ensuring subscribers remain engaged and loyal.
If you've been wanting to add or improve upon a subscription or membership offer in your business, this episode is a must-listen! Tune in to learn how to craft a subscription model that not only attracts customers but keeps them coming back for more, straight from one of the industry's leading experts. If you find the episode valuable, make sure to leave a five-star rating and review for the podcast wherever you listen! Produced by MicMoguls.

[@travelwiththeharmony]

Best guest yet! I loved this episode. I also love how you can clearly see you are learning as well, Morgan. So inspirational! ✨

[@MorganDeBaun]

Always learning!

[@ckathini1]

This is been so valuable! Thank you ladies!

[@MorganDeBaun]

You're so welcome!

[@JessB20]

This was a great conversation. Even though I am not an entrepreneur or in the creator space, I found value in this episode.

[@djtriceytrice]

This podcast couldn't have come into my life at a better time. I just started a subscription-based membership platform, and so many gems were dropped in this. I'm not a subscriber to the show :)