How To Write Catchy Pop Punk Guitar Leads

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Today I'll be going through the music theory behind lead guitar in pop punk and how to effectively write some cool parts.
Gear Used:
Gibson Les Paul Traditional Pro II
Strymon Timeline
Strymon Big Sky
BBE Boosta Grande
ISP Decimator
Xotic Effects SP Compressor
PedalTrain Classic Pro
Dragon Heart GT Picks
BIAS AMP
Logic Pro X
Apogee ONE
Canon 7D
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