Sky One Channel Rebrand 2016 / Box Of Toys Audio

Project: Sky One Channel Rebrand 2016
Client: bSkyb
Music and Sound Design: Box of Toys Audio
BACKGROUND /
Sky has rolled out its biggest ever integrated rebrand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. The new branding will be reflected seamlessly across all platforms and formats, aligning the channel’s brand identity, promos and OSP (on screen presence). Box Of Toys Audio won a competitive pitch to create the audio suite for the entire rebrand.
APPROACH /
Sky 1’s personality is brilliantly brought to life through a hero character who ‘releases oneness’, clearly reflecting the channel’s values in a visual and engaging way. Our challenge was to sonically capture the character of the ‘one’ in a way that reflects it’s energy and optimism without becoming too childish. As Sky’s flagship channel the music for Sky 1 was crafted to convey quality whilst remaining true to it’s family entertainment focus. A subtle mnemonic was composed and integrated across all the Sky entertainment channel music as a way of aligning the brand identity.
FULL CREDIT /
Agency: Sky Creative
Director of Brand & Creative: Liz Darran
Executive Creative Director: Simon Buglione
Creative Director - Design: Ceri Sampson
Design Director: Alex Haley
Design Manager: Toasty Kunheim
Rebrand Controller: Lydia Goomansingh
Production Company: Passion Pictures
Director: Polynoid
Creative Director: Fabian Pit Pross
Executive Producer: Ryan Goodwin-Smith
Producers - Passion: Dom Thompson Talbot, Matt Saxton
Producers - Woodblock: Selina Schmitt, Lars Wagner
CG Artists: Fabian Pross, Marco Kowalik, Jan Bitzer, Mars Dolschon, Onnie Pohl, Roman Hinkel
Compositing: Thorsten Loeffler, Csaba Letay, Paul Schicketanz
Music and Sound Design: Box of Toys Audio

[@filipjuros4972]

Me: ONE! STOP BREAKING THE GROUND!!!!!!!!
1: Never

[@jacob3217]

SKY 1 STOP MAKING ME LAUGH! HAAAAAAAAAAAAAAAAAAAAAAAAAAAA! SUCK TO SUCK! LOL! THIS IS GOOD! BLUE SKY 1 PLEASE STOP BREAKING THE BACKGROUND 1:NEVER,IT MAKES ME LAUGH!

[@michaelpardo625]

0:32 tornado warning

[@somaadak549]

0:05 1 came down

[@qinazheng4954]

WOW SKY 1 is 2016

[@teeslack848]

He's smashing everything

[@WesleyBeingAnW]

just like he smashing someone

[@imrustyokay]

I'm getting an NBC/DreamWorks vibe out of this.

[@badcatalex]

Me too.

[@alamuddin146]

Rusty Ralston esd

[@kayleightucker6510]

Rusty Ralston

[@tomwatson2009]

Rusty Ralston o

[@tomwatson2009]

alam uddin O

[@robertcomer2767]

Wonder how long it will be before sky incorporates the NBC / Comcast peacock logo?

[@TescoMealDeal571]

They can't, Sky is owned by Sky plc, while Comcast Nbc holds some rights to it

[@cdachesu7534]

0:29

[@MisatoKatsuragiHD]

This only lasted for a year
These idents remind me of the ones ITV4 had from 2007-2013

[@wsichzeug468]

1

[@lastdidsomethingsmart]

Sky 1 should’ve kept this

[@beneditoaranhaaranha717]

@@wsichzeug4681

[@hitachifansandmore]

@@lastdidsomethingsmart they wanted to change it from 1 to one

[@lastdidsomethingsmart]

@@hitachifansandmore Ik but it looks better this way

[@robertcomer2767]

Can't believe this was replaced with the junk we have to watch now.

[@marthaloreto3088]

Robert Comer was

[@sbred6009]

hmm it's been junk since 2012 tbh

[@robertcomer2767]

Sonic Bionic The best logos they had were those when it started rehashed from NBC. Big, brash and very American. Now we've got, no effort, very boring and typically British.

[@sbred6009]

Robert Comer Isn't Americanization very bad? I think it is because it's removing our British heritage and culture. Show British landmarks! *America can stay in America*!

[@robertcomer2767]

Sonic Bionic At the time, it made it so different to what we had at the time. You knew you were watching something completely different.

[@moshedasilva3626]

Sky 1

[@tvnasionalindonesia]

Ident nky1 10 anos 2014

[@LuanaSilva-bn4qo]

One

[@Woof129]

This number is a ninja ngl

[@qinazheng4954]

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[@qinazheng4954]

Good

[@leo.909]

Does 1 have a hatred against the ground?

[@Axygalaxy]

4:24

[@funland12]

everybody gangsta until 1 gets out of the screen

[@Ha0507]

I used to watch the simpsons and futurama on that channel!

[@evanruiz1005]

wow, un 1 muy gigante

[@irmapuzaraite8122]

What

[@irmapuzaraite8122]

No

[@irmapuzaraite8122]

Not a heart

[@W11DBTheDomesticBoi]

Everybody GANGSTA until Blue 1, (The mascot of Sky One) breaks the ground.

[@lyx_tv]

Theres human inside the number.

[@moshedasilva3626]

Blue 1 jumps

[@qinazheng4954]

not Blue 1

[@iulianeugendreghici1269]

Nbnnm9m

[@rayyanrayyan72-kf8yl]

I'm looking is the tornado wow 0:30

[@jacob3217]

is it just me or sky 1 is just a blue number 1?

[@hitachifansandmore]

i think it's just you

[@lotteryfanandtrainspotter]

A blue number one

[@lotteryfanandtrainspotter]

Why do you have O2 profile?

[@yashemathomas5599]

Nice move sky 1😻😺

[@TuanLe-yy1ky]

122231

[@TheProG2010]

Sky Showcase

[@moshedasilva3626]

Did 1 come out

[@somaadak549]

Yes

[@tongcofam4634]

Yes is 1 come out

[@THEACTUALLDL123]

Ông còn lâu

[@mahizah2187]

What the hell are you saying

[@user-iz2gk9fq9e]

This Blue One Look Like Episode Shorts

[@argentinas1984]

1!!!

[@daniellaavrissaint9591]

Cool man! the 1 is powerful! 😀😀

[@miriamnaglemurphy8946]

I love sky 1

[@notnolandinho]

well it no longer exists

[@Stophatingonbacons]

wow

[@DerickAlexsander.Official]

Noice

[@emirrazqa3790]

P

[@qinazheng4954]

👌🏻🆗

[@amtrakaviationandmore]

And now our smashing contestant one!

[@qinazheng4954]

Nice

[@YumiYoshimura170]

I’m doing Sky One Logo but it’s Crossover Episode!

[@lauriebrown468]

Sep 24,

[@irmapuzaraite8122]

I now new the bacons ir kitų prizinių ir jo
The end

[@qinazheng4954]

🤠🔫🪓🔪🗡⚔️🛡🔭🔮💈⚱️🏺🧿💰💸💵💴💶💷🔦🔑🗝😮👍🏻👤👥🧢🧢🎒🎒🧢🎒👏🏻🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝🤝

[@qinazheng4954]

😀😃😄😁1👍🏻👏🏻🤝

[@irmapuzaraite8122]

Sky one

[@moshedasilva3626]

Wow

[@AJD73]

better than the one b4

[@myhuynhthile2300]

ALEX DAVIES

[@moshedasilva3626]

What happened to the 1

[@moshedasilva3626]

The was a laser on white 1

[@NABHITH_6]

0:15 When i try to become spider man

[@blue_cec2625]

This ident reminds me of ITV4 Idents (2007-2013) And Sky One (Sky1) Idents (2008-2011)

[@That-AumSum-Fan]

Them: we have to stop
1: NO

[@tongcofam4634]

Omg 😱

[@moshedasilva3626]

It is 1 home

[@julianastephievecino3754]

Omg what?!

[@ronster1703]

Aaaaaaand it’s Sky One again. Not Sky 1. Why can’t sky just stick with one for more than a year?

[@animationtelevisioncore3022]

I miss that 1 guy

[@kieuluong7964]

0:33 - 0:45 amazing

[@Stophatingonbacons]

oh w

[@Win_XP96]

1

[@onebillion50]

that 1 is cool

[@Toffachannel]

These idents are very similar to the 2007 ITV4 idents.

[@EthanTheEngine7]

Yeah. Hi.

[@hamidabegum9915]

in a great to be able and the way you have to be a few hours and the way to be able and the way you have to be able and the way you have a few days and I am not the first time to the first time to the first time to the first time to the to do it would love the best way of

[@michaelpardo625]

videostamp?

[@suzanaccalegariborges5893]

Hnnmmajjjnmamammannanwnnnwhwhhwhhwnnwnnwnwnwnnwnnwnwnnnwnwhhhhhwhhhwhhwhjwjwjjwjwjjwjjajjajakajjajajjaajjqjjjjjjjjjnnn

[@logfxtehfireyspartan5479]

oh my god one is going away!

[@TheJek0]

152

[@aissatupereirasarsisse611]

9

[@diegobenito751]

What does this mean.

[@realmiguelishere]

Nice :)

[@jacob3217]

is it me or sky 1 has powers?

[@sandraferreira5862]

Á

[@sandraferreira5862]

1

[@sandraferreira5862]

1

[@HoangLongVu-ww3mj]

How does he not get head trauma?

[@moshedasilva3626]

1 s home scream and run away and sky text will be alive

[@v-voons7381]

That is not true

[@ernacabrera2839]

Dssssssssssd dada

[@joeakona6638]

escape

[@ATee.64]

wtf is this comment section

[@UrLocalPopTartandStorybotFan23]

NO SWEARING

[@skyfilm9735]

Sdg

[@moshedasilva3626]

Sky is a text

[@waisantsang1723]

0:40 ???

[@qinazheng4954]

1👏🏻👍🏻

[@estherong3003]

Omg the one is escaping

[@thiagomartins1790]

hui99plkj7b Joao 77

[@thiagomartins1790]

4g

[@bwp70]

SKY1 ID "Rebrand" 2017-

[@lenagerdzhikova4738]

Ъ

[@dantemuchengwa9057]

WOW!!!!

[@leocadiacompres6307]

0:01 sounds like a Xbox 360 logo

[@chrisshalloe32]

Not xbox 360 is sky 1

[@t_是评论者]

Nope it sounds A Breaking floor

[@joeakona6638]

ninja one skills

[@mirjanapavlicevic5945]

2

[@makismonstertruck4440]

☺👍

[@eryckmateua1889]

Sin

[@qinazheng4954]

??? 4🤔🧐🤨

[@animationtelevisioncore3022]

ITV 4

[@trinhhuynh4054]

I played sky 1&2&3 yeah

[@qinazheng4954]

KY

[@qinazheng4954]

ky

[@geographyisnice9991]

Burning and pop
Karate master and boom
Tornado maker

[@mahizah2187]

What the hell was that meen

[@mahizah2187]

Burning and pop
Karate master and boom
TORNADO MAKER you gona scare the coments

[@mahizah2187]

Ohhh i see

[@mahizah2187]

Sor4y

[@pionelpessi1022]

And they only used this for a year

[@mehtapunsal5154]

F

[@nyallxduk9960]

oi ur can’t say the f word

[@user-uh2pt6ut4z]

Нпнп1аас

[@laurenandthomasarmstrong7437]

Aa

[@qinazheng4954]

🤑💶💷💵💴💳💰💎💸🤑🤑🤑🤑

[@jordanmckinney3764]

🍟🍭🍎🍒🍓

[@mahizah2187]

I TOLD YOU NOT TO BRING SNACKS

[@qinazheng4954]

Yes!

[@mashuynh353]

AÀÁÂ

[@leocadiacompres6307]

00:1 sounds like a Xbox 360 logo

[@flatsfam538]

0:01

[@happyson7740]

9

[@aabbasova6138]

0j0

[@teeslack848]

The other one fell out

[@paolacabrera9511]

Hola

[@YumiYoshimura170]

That reminds me of Karlo Karlo.

[@kaiziaahhamilton9963]

Y

[@jocallow424]

X

[@mirjanapavlicevic5945]

Sky One Kendkxndkdmdpxmmrlxčm el / 4 3 9 5 ™ fmgllpž Mr slllm

[@phuonglethi7452]

5533

[@michaelpardo625]

Is it me or a 1 is an AI?