1950s Studebaker Automobile Commericals Ad Car
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- čas přidán 9. 09. 2024
- Watch these commercials from the 1950s on the now Defunct out of business Automobile Company "Studebaker".
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I don't know but I absolutely love the look of the Studebaker Hawk. Man, I wish I can get one!
I like them to. Too bad they went out of business.
The Studebaker Hawks are STILL fantastic looking cars!
Just go to your local Studebaker dealer. It's big! It's new! Craftsmanship with a flair! It's the standout car in the low-price field!
@@humanbeing2420 wouldn't it be great if some rich guy built a replica Studebaker dealership in some fancy downtown area, and filled it up with primo restored Studebakers from like 1957, just to freak people out!
@@SurfingFLA I know where he could get them. A place called Studebaker Ranch near Canby Or.
The guy in the first Studebaker commercial is Tom Bosley!
Thanks for the info, did not see that.
I saw that.....a very young looking Tom Bosley
Awesome Comment ... Harold Cunninghamm.... In A Studebaker.....
I thought he was a DeSoto man.
jimbo97 yes, pre-Howard Cunningham!
I am an old guy, I was a teenager then. They were solid cars, reliable too. But GM and Ford buried them.
Yes they were good cars, just could not compete with the Big 3. Too bad.
Big Three's greater economies of scale, and the cost to Studebaker of maintaining excellent labor relations, bankrupted Studebaker. They were great cars, though. I owned one.
It's not that simple. Studebaker ass;y line workers were the highest paid in the industry. Just one of many factors. Look. There were actually hundreds of American Auto Manufacturers. Would you buy a 2011 Hudson? Or a 2023 Stanley?
Dad loved Studebakers'. We had four during my teenage years.
I learned to drive on a 53 Commander V8 stick shift. Never forgot that car. He even let me cool it up. 3" lowering blocks, spun aluminum Bonneville moon hubcaps, glasspac duel exhaust. I only had my learners permit at the time, but boy that was fun.
Last one I remember was a 57 Golden Hawk with the Packard V/8 that he bought for 'Mom'.
Just in time for me to be the head of the "crew." I still consider to be it the first muscle car. Aluminum engine turned dash with Stewart Warner gauges, Golden cream two-tone paint, it was one cool ride.👍
They made a good car. Just could not compete with the big 3
I am from south bend in & Studebakers great cars that are missed very much
I thought they were great also. Just could not compete with the big ones
1:49 I'm glad Studebaker decided to showcase its "five-passenger sports car" layout by apparating four gorgeous women inside the car with the driver smiling at the camera.
Yep lol
If only his wife knew. 😆
Sad that such an industry has ended ,,, distinctive, beautiful and practical design !! !
I agree, they just could not compete with the Big 4. Sad
@@bwcpublishing There were only 3 "Big" ones.. the 4th, American Motors, was not that much better off than Studebaker-Packard..
@@trudygreer2491 and rambler - American motors didn't last very long after this
@@bwcpublishing Rambler *was* American Motors ~
It does look like Tom Bosley and he played Howard Cunningham on Happy Days, a popular sitcom from 1974-1984.
Does look like a very young Tom Bosley, but.........?
It is Tom Bosley - He was around 28 years old when this commercial was filmed....
How ironic is it that in one of the last happy days episodes, howard laments on how he has just bought a studebaker, and theyre going out of business!!!
This production has more artistry and content than today's "Closed Course" frenetic chases Thanks for the post of this timeless gold.
You are welome
Yeah I wish they brought this level of production back again.
My Dad owned a 61 Studebaker Lawk wagon V8(289, I think) with a 3 on the tree. It looked like an upside-down bathtub on wheels. But it was great in thr snow of upstate NY. No matter what we tried, we couldn't kill it, ot the tube radio. So Dad just sold it after 10 years. I was a teen when he brought that thing home and parked it next to my Cadillac Deville. Well, we sure learned to love that car. Kept it tuned up and oil. Fluids changed. The guy that bought it back in 82 from Dad passed away at age 94. His son is now driving that car. Has well over 100000 miles on it(rolled over), still runs like a dream. The buyer's son still drives it. I hated the looks of that car, but loved it all the same. Studebaker sure knew how to build a quality car. Just too bad they were ugly and the big 3 put Studebaker out of business. And, too bad that sheople were too dense to know a good car at a great price. I sure won't forget the bathtub as long as I'm still kicking.
Bathtub lol. Know what you mean about looks, but some of them weren't too bad. They were a good car. they just could not compete with the big 3!!
Studebaker were excellent cars. I sure miss them.
I agree, they just couldn't keep up with the big money companies
When the ‘57 Chevy was introduced, I said “they copied the ‘56 Stude!”
You may be right, I had not thought of that and I have a 57 Chevy.
If you think about it, a lot of cars probably stole looks from other companies like a lot of 1958 cars looked very similar from the front and a bit of the sides or like how a 58 dodge looks like a 58 plymouth
@@rockyfoxanimations that's nothing new. You can spot many styling gimmicks used by nearly everyone thru the years. Look at the waterfall grill in the front fenders everybody used in '39.
My Dad had a Champion and a Commander and a 57 President early 50’s I took my drivers test in the President when I was 16 wish I had that car all I have now are pictures and good memories ❤️
Bet he wishes he still had them. I have a 57 Chevy and a club member has a 55 President
My mother had one during the 1950’s but, hers was a lemon. She had so many repairs on it. I don’t know what type she had.
Yep sometimes that happens
Studebaker was way ahead of it's time
I agree. They just couldn't compete with big 3
@@bwcpublishing style wise yes but they had body integrity problems and mechanical issues, V8 engines were good but the 6’s were oil burners!
@@larrywiggin3489 they just could not compete with the big 3
I can't think of her name, but the lady in the last commercial later played Lisa's mother in "Green Acres". :-)
Thanks, I had not seen that
Eleanor Audley
Eleanor Audley played Oliver's mother, not Lisa's!
Beautiful cars ,wish they still made them that beautiful ❤❤❤
I agree. Today they all look too much alike. I have to read the name on a car to know what it is
@@bwcpublishing that because they are designed by computer s not humans
@@eutimiochavez415 think you are right
As I have said many times, STUDEBAKER is my beloved and favorite automobile. maneco - Porto Alegre-RS - Brasil.
It was a good one, just could not compete with big 3
The Big New Studebaker! After the merger of Studebaker snd Packard; Packard had actually purchased Studebaker outright in 1954. Styling on the '55's had been locked down, so the 56 model year was the first cars Packard styling had control over. So, it's pretty obvious the new 56 Studebaker was a baby Packard from grill to taillights.
Good info, Thanks. Too bad they went out of business some years later. They were classic cars.
@@bwcpublishing They only stopped making cars, while still making a profit, the only car company to ever do that. Studebaker Corporation continued for many more years until the name was merged out of existance. Of course the Avanti continued until 2007, with the Studebaker name still on it.
Yep I think it was 1967 when Studebaker stopped making cars
@@neildickson5394 Don't forget they also made STP.
@@jimbo97 they bought STP but Andy Granatelli came with it. Studebaker had him work on the V8 to get more power out of it, and the result was the R1, R2, R3, etc. Made the Avanti the fastest production car sold in the US.
Starring in the first commercial is Tom Bosley as he actually looked in the 1950s. In the 1970s he'd become a star as Richie Cunningham's dad in "Happy Days", a fictional show that was supposed to be taking place in the '50s.
Yes it is him, Happy Days was a good show and still popular in reruns
Loved that show!
@@michaelbenardo5695 I did to
@@bwcpublishing exactly
Maybe Tom Loaded up the kids in the President all drove over to the drive-in for a movie.
OK first, Studebaker had 16 MODELS???
Second, yup pretty sure that’s Tom Bosley.
Third, this was a pretty big production for a car ad. Rear screen projection, animated titles, a couple of optically printed transitions, shot on 35 I think. This was a big budget campaign.
1 they had a few modles, Avanti was a good one
2 yep Happy Days
3 looks like a big budget commercial to me.
Too bad they couldn't compete with the big 3
Those big Studebakers were restyled Hudsons. They merged with Nash to form American Motors.
@@jimbo97 No. Nash merged with Hudson to form AMC. Studebaker merged with Packard.
@@bwcpublishing The videos look like promotions created for Studebaker dealer meetings, not TV commercials.
Depending on the model year Studebaker counted various trim levels as different models plus trucks.
We had a big junkyard and did away with a lot of those cars and more i wish i call those days back and know what i know these days
Unfortunately that happened to a lot of old cars
Those really WERE "happy days" for Tom!
Oh, yes they were!!
Wow those are really low slung.
It was a good car. Just could not compete with big 3
Man, I wish my car had a cyclops eye speedometer!
Yep lol
Great video
Many people aren't aware that out of the midsection of this very model is where Studebaker derived the much later " LARK" compact of the mid 1960s. They simply cut off the front and the back and used the old greenhouse and the doors.
Thanks for the info
Studebaker was calling it a five passenger sports car, but a case could be made that the 1956 Golden Hawk was a personal luxury car, It was much more affordable than Ford’s Continental and was a couple years ahead of the 1958 4 seat Ford Thunderbird.
Think you have a good point
Handsome young couple;)
Yes they are
This guy is Tom Bosley, later known as Howard Cunningham on the TV show Happy Day's.
You are right. Oh Happy Days
If I knew how to drive I would pick a refurbished Studebaker over a brand new Toyota anytime.
It would be a good pick
Thats mr. Bosely from happy days and i think charlie's angels? 2 jit t,v. Shows in the late 70's or 80's.
You are right, I use to watch those shows.
Yes, Tom Bosley played Howard Cunningham on Happy Days....David Doyle (a Tom Bosley looking actor) Played John Bosley on Charlie's (John Forsythe) Angels....They named the CA character as an Inside joke on the "Happy Days" creators.
OO:25 Its Mr Cunningham.
Yes it is, good catch
Yahoo! Tom Bosley of Happy Days fame. Funny isn't it? On that series, the family car was a DeSoto.
Was a great show
Sky Power Performance!
Yep. lol
The 56 to 58 Studebaker were great cars!
Yes they were, but my favorite is the Avanti hope I spelled that right
@@bwcpublishing yes, the Avanti is beautiful. I also like the 1953 studebakers, very slick for the time. The Hawks were great too. And the 1964-66 Larks were nice. Shame they stopped making cars.
@535tony was the 53 the noe that looked like it was going forward and backwards
@@bwcpublishing No those were the late 40’s versions. The 53’s were the one designed by Raymond Loewy. He also designed the Avanti.
@@535tony yep had trouble telling which way they were gonna go. Lol
It would have been great if the Golden Hawk had been offered with a 4 on the floor.
I agree but.....
I thought that was Tom Bodley in the commercial.
Yep Happy Days
baker Coupe"I'm Wheels ... I'm Moving Wheels".... I'm A 1952 Studebaker Coupe" " I'm A 1952 Starlight Coupe"....
The first two commercials are in the wrong order.
See what you mean.
1:50 the Fonz ain't got nothin' on Mr.C (aaaa, whoaaa)
Yep, Heeeeey
Those Studebakers have more pieces of flair than Peter's girlfriend Joanna at Chotsky's! 😁
Wow that much? Lol
Was that a young Tom Bosley. The Father on Happy Days TV Show?
Yes it was good catch.
Is that Howard Cunningham (Happy Days) before he had his hardware store?
Yes it is
...well i'll be danged...its Mr. C....^^
Oh Happy Days
Is that Tom Bosley with the Studebaker?
Yes it is, Happy Days
5🤩 star car
Yep lol
me gusto mucho.
Thanks
Howard Cunningham drove a De Soto.
And advertised a Studebaker. Lol
Today's adds are like... yea, just buy our silver and gray bubble mobiles and be happy. Get one at your dealer today.
Today's advertising is very bad
Is that Tom Bosley, of Happy Days fame in the first commercial?
Yes it is
It's ironic that the first commercial keeps repeating how long and wide the new Studebaker is, because just a few years later a good segment of the American public was turning away from the oversized American cars and buying small foreign cars instead. Studebaker was smart enough to start producing the Lark, a compact car, which went on sale in the fall of 1958 as a '59 model. Its great sales success gave the company a few more years of remaining in business, but a year after its introduction it was wiped out by the popularity of the new compact cars of the Big 3 manufacturers: Plymouth Valiant, Chevrolet Corvair, and Ford Falcon.
Yep smaller cars were taking over
I noticed not one of those TV spots mentioned the model year of the "all new Studebaker." I actually wonder if that contributed to their demise. The big 3 would ALWAYS mention the model year, especially at the beginning of the new model year.
Could be
The videos at the start showcase the '57 model year cars. The audience was Studebaker dealers so they would have known the model year being presented. They kept building cars through March of 1966.
Love '50s America. No commie woke cancer.
Yep lol
He looks like Mr. Cunningham on Happy Days
It is him. Tom Bosley. Oh Happy Days
It most definitely is Tom Bosley!!
Yes it is. Happy days
5:50 look at that inside
Yep cyclops eye speedometer. Little different than today's, lol
O.K. Mr. C... What does the Fonz think?
Heyyyyyy
I'm Wheels.. I'm Moving Wheels... I'm A 1952 .. Studebaker Coupe.. I 'm Wheels.. I'm Moving Wheels Moviing Wheels Movving Wheels'' I'm A 1952.. Starlight Coupe.....
I like the 1950 you could not tell if you were coming or going. One of the members in our car club has a 1955.
10:25 Lady, shut up !
lol
Her voice was used in Disney movies for years. She's the voice of the step mother in Cinderella.
At first glance thought it was a ‘55 or ‘56 Chevy.
Sorta looks like a 57, but I have a 57 Chevy
...but is it big?...or new?
Back then it was both???
00:27 - Tom Bosley?
Yes it is. Oh Happy Days
@@bwcpublishing I knew Erin Moran in Jr. High School.
@@-oiiio-3993 wow
No convertibles!
They must have made a few. But not in the commercial. Lol
Commericals?
Yes it was
Modern??
It was modern when that ad was made in early 1950s
1956
Thanks
Tom Bosley?
Yes it is. Just a little before Happy Days
Mr C.
Yes he was. lol
Studebaker rambler
Rambler became American Motors before going out of business.
@@bwcpublishing AMC did not go out of business. And it was American Motors as a result of the merger of Hudson and Nash. Rambler was a compact Nash model and AMC decided to rebrand itself as such when they did away with the Hudson and Nash brands. Later on, in an effort to become more competitive with the Big Three, they dropped the Rambler name in favor of their actual corporate name.
They bought Jeep in 1970 from Kaiser, Renault bought a chunk of the company in the late 1970's and then Chrysler bought the whole thing in 1987, allowing its engineering staff to reorganize and take over the company. The Chrysler LH cars were a development of the Renault/Eagle Premier, and AMC engineering head Francois Castaing played a significant role in the development of the Viper.
So AMC basically took over Chrysler.
@@msquaretheoriginal thanks for the info
Its a darn shame they cared more about retaliating against the UAW for its 1962 60 days s54ike, than their customers & dealers.
And too bad they refused to connect two of their buildings. Having to load up trucks to carry things from one building to the other, then unload the trucks again, was just plain stupid. That was a much bigger cost burden than the higher-than-GM wages. Penny-wise and pound foolish.
The UAW strike was over workers wanting the same pay rates and cleanup time as the BIg Three. Studebaker was not in a position to match the Big Three as their costs per vehicle were much higher due to lower volume. Studebaker management opened up their books for the UAW to see. Vehicle production was being subsidized already by profits from other businesses that Studebaker had acquired the previous years like Clarke, Gravely, etc.
COMMERCIALS, not "commericals."
Yeah, Great catch (rolling my eyes)
Even though by today's standards, cars of this era are primitive at best but...compared to autos that came in the 60 years prior? We're talking HORSE AND BUGGY so...timespan for timespan, advances in automotive engineering back then actually ECLIPSE those of today's. That being said, what a time to be alive in American history...and I'm sure not referring to 🤡World 2022!!
I was around in that time period and remember them, times have changed
All those people I guarantee are deceased
You may be right
A few of them may still be alive - My mother is about the same age as Tom Bosley, and she's still living - she turns 92 next month....
@@frankgiaquinto1571 In fact I know a few who are still alive.
Thanks to CZcams.....they are ALL alive and well, and will forever be!!
Sounds like intro to a porn movie... bigger longer...wider....more thrust
lol
Not all loved it. Definately not for North American highways. Ok to buy a loaf of bread, or something close to home.
Oops meant it for the renault
@@rogerc4748 no problem lol
Too bad they were such rattle traps. Nash was a better built car. Studebaker did have that "Flare" thing going for them but you can't just keep restyling the same chassis for 15 years and come out well. Nash wanted to make American Motors to include Hudson, Packard and Studebaker but after looking over Studebaker's production facilities and debts they ran away in fear. Packard had some cash but were looking for Nash to buy enough Packard V8 engines and automatic transmissions to recover their investments in those but they weren't very good and Nash stopped buying from Packard as soon as they could. That left Packard with one possible partner, Studebaker. They (Studebaker) didn't want the Packard engine or transmission either and Packard didn't have a body shop so they all became Packerbakers, built on Studebaker frames with modified Studebaker bodies. Studebaker did appreciate Packard's cash but that was about all. Packard stock holders sued but never got any where. The last 8 or 10 years of Studebaker was financed with Packard's money. My uncle worked on the prototype Avanti which was supposed to be ready for production in early 1962 but was held up by labor problems till 63 and what uncle saw convinced him to quit. Anyway all the basic chassis the cars were built on were vintage 1950 and flexed and twisted so that the bodies came apart after a few years and faster if you drove on rough roads. The coupes were the longest wheelbase and were the worst for chassis flex. If you watched while someone else drove you could see the gap between the door and the door pillar change size as the car went around corners from the flex.
Yep guess they had trouble competing with the Big 4
I thought that was the 53, and the 54 was much better. The 1950 chassis was fine, it was the 51 that was no good.
Saw a comment in an old car magazine by a Ford engineer who was involved in analysing competitive makes in the fifties. He said if the Studebaker had been made in the Ford plant it would have cost 20% less than a Ford, instead it cost 20% more, because of Studebaker's less efficient manufacturing and because they paid their workers more money for less work.
So Studebaker was always under pressure to cut costs, which too often resulted in cheapening the quality of the car especially the bodies.
@@mrdanforth3744 Everybody always talks about the Stude workers and their pay, but nobody mentions how 2 of their main buildings were separate from each other, requiring the output of one to be loaded onto trucks, which ferried that stuff to the 2nd building, where it was unloaded, and production continued. Stude refused to build an overhead conveyor to connect the two. This has to be worse than the high pay scale, as it is a huge bottleneck.
Lots of misinformation here. I don't know what "restyling the same chassis" means. The body based on the 1953 chassis changed many times and had a completely modern look by 1964 thanks to the work of Brooks Stevens. The Tom Kellogg and Raymond Loewy designed Avanti based on the Lark chassis also had a totally different appearance than the 1953 models. The Packard V8 was too heavy and led to handling problems. Cash to continue operations came from the Grumman investment engineered by the Eisenhower administration after the Packard merger. The reason for any merger is to eliminate redundancies to lower costs. That is why Studebaker rebadged the Hawk and their sedans in later years as Packards. It would have been incredibly inefficient to keep the Packard plants open and retool a separate car just for Packard. Packard was in steep decline by the time of the merger and losing market share to Cadillac in particular. It is not like Packard had a rosy future if they hadn't merged with and/or acquired Studebaker. The Avanti production was held up by problems that they ran into with the fiberglass body production.