A Deep Dive into SEO Strategies with Tim Prestianni

Welcome to our insightful chat with Tim, Senior SEO Manager at National University! We delve into the evolution of SEO, strategies, and future trends in digital marketing. Don't miss out-watch now and share your thoughts!
www.nu.edu/
/ timothyprestianni
00:00 Introduction
00:19 National University's History
00:49 SEO Career Journey
02:35 SEO Challenges & Evolution
05:20 Maintaining SEO Skills
07:02 SEO Updates Impact
10:45 Effective SEO Strategy
14:30 SEO Metrics & KPIs
17:05 2024 SEO Predictions
19:01 Conclusion
Introduction to National University and Guest Role
- **Overview of National University**: Founded in the 1970s, initially aimed at military members overseas, evolved into offering both on-campus and online classes.
- **Guest Role**: Tim is the Senior Manager of SEO at National University.
SEO Career Journey
- **Early Beginnings**: Tim's initiation into SEO began in 2010-2011 with a mobile website business.
- **Self-Learning Path**: Transitioned to SEO out of necessity, learned through experimentation and self-study.
Changes in SEO Over the Years
- **Ease of Ranking**: Early days involved simpler ranking methods; became more complex over time.
- **Impact of AI**: Significant increase in content from AI tools like ChatGPT has led to a shift in SEO strategies.
Evolving Skills in SEO
- **Adaptation and Experimentation**: Tim maintains multiple test websites and constantly experiments with new techniques.
- **Continuous Learning**: Emphasizes the importance of staying updated through courses, networking, and sharing knowledge within the community.
Strategy and Long-term SEO Success
- **Holistic Approach**: SEO should be integrated from the start, with proper planning and strategy.
- **Content Briefs**: Use detailed content briefs to guide writers and ensure SEO considerations are embedded in the outline.
Timing and Integration of SEO
- **Goal Alignment**: Ensure SEO aligns with overall business goals, not just vanity metrics.
- **Solid Foundation**: Start with a strong technical foundation, making complex SEO implementations smoother.
Key Performance Indicators (KPIs) in SEO
- **Revenue-Driven Metrics**: Focus on qualified leads and sales rather than surface-level metrics like CTR.
- **Commercial Keywords**: Emphasize low-volume but highly relevant commercial keywords to drive targeted traffic.
Exciting Areas in Marketing for 2024
- **Generative Search Impact**: Anticipation and strategies for adapting to Google's generative search, understanding its nuances and implications for organic traffic.
- **Mid and Lower Funnel Focus**: Greater emphasis on mid and lower funnel content to maintain traffic and conversions in the face of new search technologies.
Final Thoughts and Contact Information
- **Pivotal Changes**: Preparing for the shift with generative search and evaluating the impact on SEO strategies.
- **Contact Information**: Best contacted via LinkedIn for follow-ups or further discussions about National University.