Rethinking Personas in UX with Jennifer Blatz - Experience Designed Podcast, Ep9

Jennifer Blatz is a UX leader, strategist, and co-founder of the UX Research and Strategy group. We delve into the world of user personas in UX, exploring their strengths, limitations, and innovative alternatives. Jennifer introduces her latest framework, the Scenario Alignment Canvas, aimed at aiding product teams in fostering a deeper understanding of their users.
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[@jamipo1618]

Brilliant perspectives and Insights. Just Found and followed you on Linkedin Jen!

[@Joanne0728]

Thank you for this insightful session, great points of view about the customer journey, I find service blueprint very insightful to involve system and resources into consideration. Also totally agree with UX is much more beyond the UI and screens. ⭐️

[@vaexperience]

Glad it was helpful!

[@satheeshjayaraman6961]

Awesome speech and cool inputs for listeners like me.

[@videos6505]

What a great person! Was really inspiring

[@user-vg1cl8gd7h]

Thanks for the insights and for the scenario alignment canvas! Do you have any advice for doing employee personas and employee journey maps? Ultimately the goal is to improve employee experience, not tied to a specific product or programme, and it can be physical and/ digital. My challenge is that it’s too broad if I just do a journey map of a generic employee (join, onboard, work, offboard), but if we go specific, like doing journey maps of specific types of employees eg sales managers, software engineers etc,is it too specific ? Or should I do personas by needs or motivations or demographics (eg gen z, millennials) of the employees?

[@MatthewOliphant]

13:41 It's a constant cycle. When I started, it was "generalist". Now it's back again. And then it will go back to "specialist". I know where I'm most comfortable though-specialization is boring for me.

[@TazBo-wd2ig]

I honestly think if a good designer sat with users they could update existing software without the need for a researcher.

[@Perelyn]

I'd love to listen to this on my Apple Podcasts App :D Then I don't have to stream the video :) Would that be possible?

[@vaexperience]

It is available on all podcasting platforms

[@Perelyn]

​@@vaexperience Thanks! I found and follow you now :) I couldn't find you when I searched for "vaexperience".