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Dealership Stereotypes, Profits, and What We Do Differently
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- čas přidán 14. 08. 2024
- Charlotte and Pat are back! In today’s episode, they are focusing more on the automotive industry and how it operates at a. Dealer level. Pat is the Dealer Principle at Brantford Kia an has involvement in Owen Sound and Brantford Hyundai. They discuss different dealership stereotypes, how the automotive industry has changed, profits and reasonability, and lastly, what the Brantford Kia team does differently!
If you haven’t seen our first episode, watch here: • How to Buy A Dealershi...
Thank you for watching! We appreciate your support - Gabi and Charlotte
Looking to buy a vehicle in Ontario? Connect with Gabi here: www.brantfordk....
Support the dealers who support this channel!
www.brantfordkia.ca
www.brantfordhyundai.ca
www.owensoundhyundai.com
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Hello Charlotte, Gabi, Pat, etc. This is Lawrence from South Florida. It's mostly due to your youtube channel efforts that I'm finally taking delivery of new vehicle as a first time Kia owner. I had to make some difficult choices in terms of seat configuration, engine type, interior and exterior colors. Well, I'm happy to tell you I chose the 2025 Kia Carnival SX Prestige, Ivory Silver, Off Black Nappa Leather, V6, VIP seats, and upgraded 14.6 inch Rear Seat Entertainment tablets. Special thanks to both you Charlotte and Gabi for your in depth almost daily reviews, including those comprehensive tech reviews that significantly enhanced my product knowledge. I've been following your channel for a while now and will continue to monitor it after becoming a first time Kia owner in the next few days. All my best to you ladies.
Hi Lawrence! Welcome to the Kia family! Congratulations on the Carnival purchase! We've been really impressed with the changes this model year offers!
Pat and Char.. the best duo :-)
I don't leave in Canada but I'm a Kia costumer here in the UK, I've enjoyed this trunk interview very much, your principles towards your staff and costumers, is exactly what I look for around here, I've purchased my first Kia in 2013, I'm on my fourth one right know, why do I still go back to my area dealership? for the very reasons you gave on this interview, you look after your people and costumers, they will look after you, so much so, that some of your future costumers, have been advised and sent to you by your other loyal costumers, as they say, keep it simple.
Hi Tony! Thanks for sharing your experience - we're so glad that you're enjoying your vehicle and that you've got a good relationship with your dealership!
This has been informative and really enjoyable to learn how, as business owners, you approach your work and take into consideration your customers’ best interests. I will purchase my next car from your dealership.
I’ve been watching Brantford Kia videos for a good while now. I also own a K5 GT so I’m still tuning in at 2:00pm every day Monday through Friday…
You know we love the K5! Definitely jealous! Thank you so much for consistently tuning in - we really appreciate it!
@@BrantfordKia Charlotte when you were in Hancock, Maryland you were only 38 miles from Cumberland, Maryland which is my hometown and you were only 43 miles from LaVale, Maryland where I live now...
My family and I were leaning into getting a Telluride but unfortunately, our sole dealership here in Regina has a mark-up on it for about $6k CAD. It’s a shame as I had a 2017 Sorento - which I bought from them without any markup - and loved it but was unfortunately totalled.
The markup situation really made car purchasing more difficult.
Do you have a dealership in Calgary? 😂 such great content on this channel. Looking to buy a 2025 model and would definitely pay you a visit if I lived in Ontario. Meanwhile I’ll just soak in the information you provide. I’ll tell the dealer in Calgary who I buy from that they owe you a commission! ❤
Thank you so much for watching! We really appreciate it!
Keep doing this with your dad. Love it!
Thanks for watching!
When Hyundai/Kia first came to NA they were the cheap but not great quality brand, so that attracted a certain type of dealership owner and salespeople. But now Hyundai/Kia has really upped the quality of their product, but they're still stuck with the old dealer network (Brantford excluded 😅). Thats been an ongoing problem for the brand.
Unfortunately, every industry has thought who do a good job, and those who reflect poorly on the brand. In Onatrio, we have seem some changes with OMVIC regulations, but there's always going to be outliers. For us, we're going to do everything we can to do business fair and reasonably.
I bought a new Hyundai from a dealership in the United States that sold cars at MSRP during the end of COVID. As for their competitors who did markups over MSRP, I will never buy from dealerships who did that.
Hyundai Wes
Continuous improvement is a good core value...its one of Toyota's core tenets aka Kaizen
It's something a lot of business have adopted! I think it's a great one!
Pat would be a great motivational speaker!
Perhaps you could talk to the “fine” people over at River City Hyundai in Edmonton. Routine 3k markups on Tucson’s and trying to get 5300 over msrp on a Tuscon PHEV, claiming that’s the standard deal on one of those vehicles dealer wide.
We're really sorry to hear that. That's an example of the "dollar & cents" business model instead of "fair and reasonable."
Present from the Philippines 🙋
What an amazing episode!!! I took notes 🤓 and will apply to my life/career (Human/Hotels). Also what a heartwarming father-daughter moment. I'm sure your dad will add thousands of views as he heads towards the autumn season of his life ...🥹
Thank you so much for watching!
I have been watching your videos for 1 month but the downside is that your live streams start at 2pm in your time and 4am in my time. The same goes with some of your videos. And the sad thing is that I am not coming into your upcoming live stream cause I have to sleep early and I have school today So when your stream starts, I will not be coming to see your stream. Please note that and hopefully that is okay with you. Anyways I will see you in your next stream. Overall that's a great interview! I really appreciate it.
No worries - if you can't make it for the live! We really appreciate you commenting on this video :)
Great interview. It would have been nice to hear what effect our favourite youtube channel - “Kia Hyundai Chanel” has had on the dealership.
Haha thanks for watching! Having the channel has been a really great experience. It's impacted our stores as it has allowed us to expand our customer base and keep in touch with past customers with tips/tricks videos!
My understanding is the most profit for a dealership is the repair center.
For most stores, yes, they make the bulk of profit through fixed operations. However, it'll vary from OEM-to-OEM and store-to-store.
Are you still publishing your inventory (including transit, demos, etc)
We haven't in a while for incoming units - this is partly because we are getting back to having in-stock units!
we need more Pat, Tim, Grant screen-time on Trunk Talk plz
Should we do an uncle Tim interview????
@@BrantfordKia definitely!!! Mr. Tim on next episode's
We know that most dealerships are full of snakes. I think you guys are in canada. I believe Canadian laws doesnt allow the dealers to price a car over MRSP. That is already half the battle.
Most dealers are snakes as an industry as a whole. While i dont own a business but I have managed one for over a decade. The one thing I dont do is that i lie to customers. If a customer walks in and want to buy a product and no questions asked. Even if I feel the product is not great, I don't say anything because you didnt ask me. Figured you already done your research. I have sold things like 400 dollars less, for I think a product is better. My customer based in for me locally is very well known. I am even known by my competitors in like the 25-mile radius. Now you come in asking me what the cost price of something is. I'm not going to tell you because it's not my business to give that info out.
In Canada, you have to abide by “all-in advertising.” So long as any “market adjustment fee” is included in that, it is legal to sell over MSRP. However, we don’t see that as fair and reasonable to our customers, which is why we do not conduct ourselves that way. Honesty and transparency is important in any business, and it’s how you build a loyal customer base.
Like any industry, there are good and bad examples - personally, we try to do everything we can to be a good example - although we are certainly not perfect.
Were you all affected by the CDK ransomware attack?
No, we were not!