DJECO BRAND 2024

Every day, DJECO invents games and toys that are as beautiful as they are clever, with delicate illustrations that help making art accessible to children of all ages and backgrounds, with a unique creative approach.
The origins of Djeco lie with Véronique Michel-Dalès: she created “les jeux du Djeco” in 1954, at a time when very few women and mothers were embarking on an entrepreneurial career. Inspired by her experience with a group of children she looked after as a holiday camp leader, she created educational games from scratch. These attractive games combined ingenuity and fun.
The adventure began in the heart of Paris with “Le loto des quatre jeudis” or “Bondo”, for which her children soon became chief testers!
In 1960, Djeco’s excellence was recognised with four games Oscars. Then, in 1970, the company fell into a deep slumber... until her son, Frédéric, grew up and turned the family business into his playground in 1989. His imagination and artistic sensibility breathed new life into the world of games.